Afternoon Brief, July 12th

Growing Cover Crops Under Vineyard Vines Is a Sustainability Strategy: Practice can cut herbicide use, reduce labor and provide ecosystem services for grape production...

2023 Wine Industry Sales Symposium Next Week ! The conference will take an in-depth look at how the wine category is performing, what the key indicators could mean for sales in the future, and will touch on every aspect of sales and marketing efforts. In addition, the event will discuss 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations. Topics will cover:  • Data-Driven Insights: Sales Trends and Predictions  • Adapting Your PR Strategy for an Evolving Media Landscape  • Leveraging DTC Sales Insights to Grow Sales Nationally  • Strategies & Tactics for Engaging New Wine Enthusiasts  • The Process of Designing Next-Gen Packaging  • What Artificial Intelligence Can Do for Your Wine Brand  • Growing Your DTC Sales Without the Traffic  • Keys Growth in a Flat Wine Market: Balancing Retention & Acquisition Session panels will feature industry professionals

Afternoon Brief, July 26th

Cornell Partners with NYS to Fight the Spotted Lanternfly: The devastating spotted lanternfly's spread to upstate and western New York is not a matter of if, but when, experts say - and Cornell is a key player in helping slow the infestation...