As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

BEST PRACTICES FOR EVENT BRANDING AND PLANNING In her highly acclaimed bestselling book, “The Art of Gathering,” Priya Parker argues that while the gatherings in our lives tend to be lackluster and unproductive, they don’t have to be. Widely known as the voice of what it means to gather in this world today, Parker and her book have become mandatory reading for business professionals seeking to excel in making meaningful, memorable engagement. One of Julie Lewis’ favorite quotes in the book reads, “Ninety percent of what makes a gathering successful is put in place beforehand.” It is a quote the U.S. Tradeshow and Events Manager for CooperVision revisits often. “This is the iceberg of the event world—90 percent of the work has happened, so you see the majestic 10 percent above the surface. That 90 percent has to happen. The other 10 percent has to be flawless, and look effortless and elegant.” Collaborate, get insight and guidance, a

Since its founding, WineDirect has had one core goal: to provide wineries with all they need to establish and run a successful direct-to-consumer business. WineDirect accomplishes that goal by providing an all-in-one solution including website tools, tasting room point of sale, wine clubs and fulfillment. This year, WineDirect unveiled its brand-new platform. The team decided to partner with BigCommerce for website and content functionality allowing them focus on building the many wine-specific aspects required to meet the needs of the industry. Clients incur no additional costs to upgrade because WineDirect has a complete understanding of their data and settings and a dedicated team in place to support migration and training. Clients can count on WineDirect’s team of experts to assist every step of the way. “Our new platform is a true all-in-one solution, with no need for costly and complicated integrations, however, it is also open and flexible, so if you have

Pests did not practice social distancing during the shutdown and as the state moves toward summer, historically the most active pest season, the need for effective pest management and disinfection services is essential. As businesses reopen their doors across California, Clark Pest Control is working closely with commercial clients to help them safely welcome back both clients and workers and protect facilities from potentially harmful pests and harmful pathogens. What is Clark doing to assist its commercial clients during this important time? Clark QA inspectors and service technicians are performing top to bottom inspections of commercial facilities for signs of pests or conditions that encourage pest activity that may have developed during the shutdown period. They are continuously communicating their findings from pest trend data and spatial mapping to facility and property managers, as well as ramping up monitoring efforts to identify what’s been going on inside a property p