Reimagining Vineyards. Revitalizing Revenue. Reconnecting with Community.  For over 40 years, Allen Land Design has helped shape the beauty and function of Northern California’s iconic wine country. We’ve built bocce courts, tasting patios, and elegant garden  landscapes. But today, every winery has these—and still, many are struggling.  It’s time for something new.  Introducing: “Beyond the Vines” – A New Vision for Wine Country  We are partnering with forward-thinking wineries ready to transform unused or underperforming vineyard blocks (5–25 acres) into innovative, revenue-generating, and community-driven destinations.  Instead of competing with 5–7 tastings in a day, offer your guests a 2–3 hour immersive experience that blends agriculture, art, technology, food, and connection.  What’s Growing Next? (Hint: It’s not just grapes)  Before the grape boom, Sonoma and Napa counties grew:  • Grains (wheat, barley) – Perfect for

You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first welcome to the final touchpoint, you’ll learn how small, deliberate shifts in approach can significantly improve conversion, deepen engagement, and create lasting customer relationships. If you want stronger results from every tasting room interaction, this is a session you won’t want to miss. Wednesday, April 22nd, 2026 at 10:00 AM – 11:00 AM (PT) RSVP Now ABOUT THE SPEAKER Liz Mercer WISE Coach & Content Developer Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Manage

Upcoming opportunities include wine placements in new studio productions, including an MGM feature starring Charlize Theron. IRVINE, CA — Sipcrü Studios, a media placement company connecting wineries, spirits, and craft beverage brands with major film, television, and streaming productions, today announced a partnership with Corksy, the modern direct-to-consumer platform for wineries. Through this partnership, Sipcrü Studios serves as a sourcing partner for productions seeking authentic wine and beverage brands for on-screen environments, working directly with studios, prop masters, and production teams responsible for building dining, restaurant, and hospitality scenes. Corksy will help connect wineries with these placement opportunities while giving its clients priority access to certain productions. Wine and spirits are a natural part of the environments portrayed in film and television, appearing regularly in dining scenes, celebrations, and hospitality settings ac

At Alexander Valley Winegrowers, community is everything. From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuum. It happens because of partnership. It happens because businesses across Sonoma County believe in the strength, stewardship, and future of Alexander Valley. Today, we want to publicly and wholeheartedly thank our 2026 Annual Sponsors. Strong Partnerships Build a Stronger Alexander Valley When people think about wine country, they often picture vineyards and tasting rooms. What they don’t always see is the network behind the scenes — the agricultural lenders, insurance partners, hospitality leaders, local chambers, and community businesses that help power our region. Because of these partnerships, AVW is able to: Host valley-wide events that drive tourism and economic vitality Provide marketing and promotional support to our winery members Support educational programming for

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the 2026 wine selection process with MS Evan Goldstein, and the 2026 blind wine tasting panel promises to offer a delightful mix of wine discovery and enjoyment. Last year, our event was overbooked, so secure your spot now for the Thirteenth Anniversary of the Annual Wine Conversations: A Global Tasting and Marketing Forum, hosted by DIAM Bouchage and G3 Enterprises. St Helena, CA The Culinary Institute of America at Greystone 2555 Main St, St Helena, CA 94574 March 5, 2026 • 9:30 am - 12:00 pm Optional Lunch 12:00 pm - 1:30 pm Reserve Your Spot Alternate event on March 3, 2026 in Buellton, CA.

Following an incredible weekend at the CRUSH Wine & Culinary Showcase, I’m proud to share that Legacy Barrel Services is now an official Silver Affiliate Member of the Temecula Valley Winegrowers Association. We’re thrilled to be part of this growing community of winemakers, growers, and partners who are shaping Temecula’s next chapter in California wine. The region’s energy, quality, and sense of collaboration are truly inspiring. Legacy looks forward to spending more time in Temecula, meeting producers, visiting cellars, and supporting the amazing wines being crafted here. A sincere thank you to Bianca Castillo, Leah Ponte, and the entire TVWA team for the warm welcome. Excited for what’s ahead.

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers, stability for wineries, and in many cases, less operational strain. We asked four leading technology providers (Awtomic, Commerce7, OrderPort, and VinSuite) to share their insights on how wineries can successfully add or adapt subscriptions. We also gathered a few winery examples to show how creative models are being used today. This list is in no way exhaustive, there are many winery DTC software/SaaS providers with options, and the landscape is continuously evolving. For a deeper dive, check out this article by WineBusiness Monthly with all the providers, trends, and a very helpful comparison chart. What Are Wine Subscriptions? At their core, wine subscriptions are a modern twist on the tradi

Savor the Flavors: A Weekend of Wine & Food Pairing Along the Wine Road Embark on a culinary adventure as over 50 wineries along the Wine Road invite you to indulge in a weekend of perfectly paired wine and food. Each participating winery will showcase a bite of one of their favorite recipes, thoughtfully paired with a wine that brings out its best flavors. Discover a mix of beloved classics returning by popular demand and exciting new creations debuting this year. Love what you taste? All recipes will be available online, so you can recreate your favorite pairings at home and relive the experience. Buy tickets here.

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku