As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

As wineries look to sell more wine directly to consumers, they are constantly seeking innovative strategies to enhance their market presence and boost revenue. One effective approach that has gained popularity and proven to be effective in and out of the wine industry is the creation of wine bundles. This strategy not only caters to the diverse preferences of consumers but also plays a significant role in boosting sales. In this wine bundles article, we will delve into the benefits of bundling products, effective bundling strategies including “bundle and save”, seasonal and holiday bundles, and the importance of leveraging data and e-commerce for creating compelling wine bundles. Why Bundle Wine? Bundling is a marketing strategy where multiple products are sold together as a single package, often at a reduced price compared to purchasing each item individually. This approach offers numerous advantages for wineries: Increased Perceived Value: By combining various wines or w

OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales upswing—all of this can feel like a whirlwind of demands. If you find yourself yet to embark on OND preparations, feeling the pressure of catching up, or simply seeking a starting point, rest assured. Use this blog as your compass, we’re outlining 6 pivotal considerations for nailing a triumphant and fulfilling OND in 2023.  Assess Your Inventory  As we approach the last few months of the year, now is the perfect time to assess your inventory. Once you ask yourself the following questions, you can plan your marketing, wine club, customer appreciation, and corporate gifting initiatives accordingly.  Which SKUs are you l

Tasting rooms are a great place to connect with your customers and provide an educational and memorable experience for both new and loyal guests, each and every time. To maximize revenue and create a memorable experience for your tasting room visitors, it’s key to implement effective strategies that encourage and increase wine sales. The Corksy growth experts have compiled a list of proven techniques to help you sell more wine in your tasting room. 1. Effective Marketing Consider implementing these marketing strategies to attract more customers to your tasting room and, ultimately, sell more wine: Online Presence:  Create a clean, easy-to-navigate website with an up-to-date tasting room schedule, information about your tasting room offerings, and engaging content such as blog posts or videos about wine education and experiences. Check out our tips on creating a successful winery website here. Social Media Marketing:  Leverage social media platforms like Instagram,

Roseburg, Oregon, March 3, 2021 – Abacela Vineyards & Winery, a Roseburg-based winery, announces a new wholesale distribution partnership with Cru Selections, a Woodinville, WA based fine wine distributor. Over the last twenty-five years, Abacela has produced an array of world-class wines from estate vineyards using sustainable viticultural practices and minimal intervention winemaking. Abacela will join Cru Selection’s […] The post Abacela Winery Announces a New Partnership with Cru Selections appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/03/abacela-winery-partnership-with-cru-selections?utm_source=rss&utm_medium=rss&utm_campaign=abacela-winery-partnership-with-cru-selections Published Date:Wed, 03 Mar 2021 19:45:30 +0000