Can you believe it’s March? Soon rain will abate, buds will break, and Q2 will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this year

TRENDS SHAPING TRAVEL IN 2024 Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this y

Afternoon Brief, February 23rd

How a Napa Farming Nonprofit Became a Political Power Broker—And Got Caught Up in a Federal Investigation: A mysterious federal investigation unfolding in Napa Valley has ensnared one of the wine industry’s most powerful entities...

Afternoon Brief, February 20th

Grape Growers Being Paid 1970s Rates Say They Are at Breaking Point in Australia’s Largest Wine Region: Farmers in Australia's biggest wine grape growing region are preparing for crisis talks as prices plummet to early 1970s rates...

The wine industry’s innovation journey to solve winemaking issues begins with partnerships The impact of wildfires on grapes, wine and the bottom line is a steadily growing worry for the West Coast wine industry. Recent heavy winter rains are refilling reservoirs and aquifers, which will help alleviate, but not eliminate, wildfire risk. On the other hand, there will be more “dry grass” — the perfect fuel for wildfires to propagate. “Unfortunately, It’s very difficult to predict wildfires, and when they happen, one of the biggest problems is smoke taint in the wine, especially in California, Oregon, and Washington,” says Antonino Li Brizzi, CEO of Della Toffola USA, which serves the wine community. “Even half an hour of contact with the smoke caused by wildfires can be enough to contaminate the grape and the wine, making it unpleasant or frequently unsellable. Some of our customers have faced the risk of losing a vintage, which would impac

Afternoon Brief, April 8th

New Sonoma Wine Industry Group Denies Workers’ Claims of Wildfire Safety Issues: For months, Sonoma vineyard workers advocated for safer and improved work conditions due to climate change and recurring wildfires...

Afternoon Brief, May 21st

Windsor Mayor Dominic Foppoli Resigns Amid Sexual Assault Investigation: Windsor Mayor Dominic Foppoli reportedly has resigned from office effective immediately, bowing to wide calls that he step down amid a criminal investigation of public claims by eight women that he sexually assaulted, abused or mistreated them...