Explore the newest RedChirp innovations, the latest carrier changes in the telecom industry, and how leading wineries are evolving their messaging strategies to stay ahead. Jennie Gilbert will be joined by industry experts Paul Learly, Founder of Assemblage Strategy Group, and a WISE (Wine Industry Sales Education) partner, bringing deep, hands-on experience from their work with hundreds of wineries. Together, they’ll share actionable strategies to grow subscriber lists (email too!), increase engagement, and what's working best to drive revenue during the challenges of today’s DTC wine market. Attendees will leave with timely industry updates, expert perspectives, and practical ideas they can implement immediately. Wine Sales Symposium - May 13, 2026 DoubleTree Hotel in Rohnert Park, CA Learn More

Discover proven strategies to turn one-time buyers into repeat customers through personalized experiences and data-driven nurturing programs. You don't want to miss this webinar, put on by Assemblage Strategy Group!  Feb 5, 2025 10am-11am PST Register Now

Are you looking for ways to stay ahead of the curve in the wine industry? InnoVint is excited to share Expert Talks, a new video series featuring bite-sized conversations with top winery professionals that connect you with top experts shaping the future of wine. Each episode is ~20 minutes and is jam-packed with insights from top experts on anything and everything related to running a successful wine business. Each guest shares their unique experiences and knowledge on crucial topics like winery compliance, HR best practices, cost accounting, DTC strategies, and more. Check out our first 5 episodes: Cost Accounting Concepts for Winery Professionals with Frances Spangler, CFO of Bricoleur Vineyards Top 5 HR Tips for Wineries without an HR Manager with Jessica Hart, HR Consultant Winery Compliance 101 with Nicole Elizabeth, Owner of Premiere Wine Compliance Six Segments of DTC Customer Data with Paul Leary, Owner of Assemblage Strategy Group Bridging the Gap Between Winemaking and Accoun

Kudos to our colleagues from CCL Label Australia 🇦🇺 who are delighted to partner with the Brown Family Wine Group to craft the beautiful labels for the release of their amazing 2022 Tamar Ridge Grand Assemblage Pinot Noir 🍷! 

Join Paul Leary from Assemblage Strategy Group for an actionable webinar on how to attract high-value customers while keeping costs down. Learn how to turn your loyal customers into brand ambassadors through referral marketing and explore how strategic partnerships with like-minded brands can amplify your reach. With practical tools and examples, you'll leave with actionable insights to grow and engage with your winery’s audience effectively.   Nov 6, 2024 10-11am PDT Register Now

Assemblage Symposium Returns In-Person to Highlight Diversity, Equity, and Inclusion in the Wine Industry

Diverse wine luminaries from over ten U.S. cities will take the stage in Oregon May 3-4, 2022 Willamette Valley, OR (April 8, 2022) – Assemblage, an Oregon-based 501c3 nonprofit organization […]

Afternoon Brief, April 8th

New Sonoma Wine Industry Group Denies Workers’ Claims of Wildfire Safety Issues: For months, Sonoma vineyard workers advocated for safer and improved work conditions due to climate change and recurring wildfires...

Champagne Bruno Paillard Releases Pinot Noir-Dominant Assemblage 2012

New York, NY, October 27, 2021 – Champagne Bruno Paillard has released its 2012- vintage Assemblage. Arriving stateside this month, the limited-edition Champagne will be available in key markets across the U.S. The 2012 Assemblage is a blend of 60% Pinot Noir and 40% Chardonnay, presented in 750 ml (SRP $105) and magnum (SRP $220) […]

Webinar on March 3 to include insights and advice for winery owners Ekos, a winery management software company, is hosting a webinar on 2021 wine industry trends, in partnership with Paul Leary of Assemblage Strategy Group and Rob McMillan of Silicon Valley Bank. The free webinar will take place on Wednesday, March 3, 2021 at 2 p.m. PST (11 a.m. EST). The session will focus on the latest industry trends and how wineries can embrace change to propel future growth. A mix of statistics and actionable insights, the webinar will focus on three trends: Increase in ecommerce and online sales Changing consumer behavior The growing importance of technology “The challenges of 2020 have expedited the need for wineries to digitize their operations, embrace ecommerce, and appeal to millennial and Gen Z audiences,” said Josh McKinney. “We are excited to bring together two industry veterans to share the latest research and their personal commentary on how to capitalize on these