More Than 220,000 Acres in California are Enrolled in FFF Program  NAPA, Calif. (November 25, 2024) – Thirty-two winegrape growers and wineries from Sonoma, Napa and Mendocino counties have been recognized with the Founders’ Award from the Fish Friendly Farming Certification program for achieving and maintaining certification for more than 20 years. In 1999, the Fish Friendly Farming Certification program was created to protect and enhance the Russian River watershed in Sonoma County. Soon, it was expanded with a specific program tailored for Napa County and other regions. Today, more than 220,000 acres located in thirteen counties in California are enrolled in the innovative program that improves water quality and wildlife habitat. “The Fish Friendly Farming certification has become very popular among winegrowers as a sustainable certification program because it is highly effective in improving water quality and restoring fish and wildlife habitat,&rd

Afternoon Brief, April 1st

Antitrust Suit Leaves Big Distributors Sweating: A lawsuit against America's biggest two wine and spirit distributors could be a landmark action with far-reaching effects...

Connecting with customers in an era marked by a pandemic and rapidly shifting business landscape has never been more crucial – but there are ways to do it effectively and an innovative new company may have the blueprint for success. RedChirp™ is arming the wine industry with the ability to do real time communication with customers using a platform they know and love – texting. “Wineries waste a lot of time and energy on phone tag,” RedChirp Founder, Jennie Gilbert points out. “Most people won’t pick up a call from a number they don’t know. Not only can you send 10 texts in the time it takes to make just one call, but people also read and respond to text messages quickly.” Gilbert cites research that shows 59 percent of consumers reply to text messages sent with RedChirp within two minutes, with an impressive 92 percent replying in less than five. Text message communication also lets wineries provide a more delightful customer exper