Cape Winelands – An agreement has been signed between CellarDirect, a division of Southern Skies Investment Holdings, and Commerce7 providing world leading wine e-commerce technology within South Africa’s leading end-to-end Direct-to-Customer (DtC) solution for the benefit of SA Wine Producers.  Andrew Douglas Group Managing Director of Southern Skies, Andrew Douglas says “Direct-to-customer sales are by far and away the most profitable sales channel for Wine Producers. The core focus of our activities right now is to expand the existing CellarDirect offering to equip and enable SA wineries with the necessary tools, training, business intelligence, support and logistics capabilities to optimise their DtC sales. Best-in-class wine e-commerce, cellar door and club software is key to this.” President of Commerce7, Andrew Kamphuis added “Through the partnership with CellarDirect, Commerce7 will now be more accessible to wineries in South Af