Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest wine-consuming demographic by value this year. Meanwhile, the oldest members of Gen Z (born 1997-2012) are now turning 28 and developing their own distinctive wine preferences. The problem? Most wineries continue marketing as if their primary audience is still over 55. The messaging, channels, and tactics that worked for boomers actively repel younger buyers. Let's examine what actually works when marketing to these crucial demographics. What Younger Wine Consumers Actually Want Millennial Wine Drinkers (Ages 29-44) Millennials approach wine fundamentally differently than their parents: What They Value: Transparency about production methods and ingredients Sustainable and ethical busines

Sustainable Story | Happy, Helping Hooves Weeds challenge farms of all sizes. When Melani Harding, Owner and Winemaker at Bon Niche Cellars, decided to stop using herbicides, weeds got out of hand and she looked for more sustainable control methods. She adopted Nigerian dwarf goats, who promptly began cleaning up the property. But since they’ll gladly eat budding and maturing grapes, they can only free-roam the vineyard between harvest and bud break. Babydoll sheep joined the crew next. They are the perfect height for removing excess vine leaves… which also means they can reach the fruit! They also must leave the vineyard at bud break and are welcome back with the goats after harvest. Melani wanted to achieve year-round weed control. After some research, she found the perfect solution: Kunekune pigs with short stature and a natural inclination for grazing. In 2021, Gilbert the Pig joined the farm and quickly became a local celebrity. Over the years, Melani has established

Distant Stars: Celebrity Wines and Endorsements Won’t Save Us

Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, […]

Celebrity-owned Cottonwood winery receives funding from California-based financial company

Maynard James Keenan, renowned as the frontman of the iconic rock band Tool, has embarked on an ambitious expansion of his Verde Valley winery and vineyard located in Arizona. To...

Afternoon Brief, December 27th

It Was the Wine World's Buzziest Online Club. Can It Recover from Bankruptcy?: It was a fast, improbable success story: A buzzy new wine-tech business co-founded by a burgeoning celebrity sommelier offered access to rare, hard-to-find bottles at fair prices. It was one of the two best wine clubs you could join, according to Wirecutter...

Fresh Vine Wine Launches on GoPuff, the Go-To Platform for Immediate Delivery of Consumers’ Everyday Needs

The celebrity-founded premium tasting, lower calorie, lower sugar brand is now available for instant delivery in 15 states across the U.S. expanding its reach to hundreds of markets MINNEAPOLIS, July […]

Korbel California Champagne® Toasts 2022 American Century Celebrity Golf Tournament with Long Drive and Hole-in-One Contests

July 12, 2022, Lake Tahoe, NV – Korbel California Champagne® sponsored the American Century Celebrity Golf Tournament at Edgewood Golf Course in Lake Tahoe for its 18th year. Each summer, fans […]