Afternoon Brief, September 25

What Happens When a Wine Goes Viral? How does a wine go viral? Is it pure luck, or a predictable equation?

Good technology only works when your team knows how to use it. That’s why at WiseConn, we prioritize hands-on, one-on-one training. Whether you're just starting with automation or building on an existing system, our Key Account Managers guide your team through every step of DropControl—from setting schedules to troubleshooting pressure issues. This session at Booker Vineyard is a perfect example of how in-field training helps teams take control of their irrigation, understand their system, and make confident, informed decisions every day.

Afternoon Brief: How American Alcohol Importers Are Adapting to the Tariff Rollercoaster

The second Trump term has established a new normal of stop-and-start tariffs and economic uncertainty, leaving wine and spirits importers scrambling to adapt...

A Vibrant Future USDA Partnerships for Climate-Smart Commodities Grant Field Day Description: An in-depth look at the intricacies, logistics, challenges, and effects of grazing sheep in vineyards. A vineyard tour and grazing demo with owner/operator Anna DeLaski of Solminer followed by a panel discussion led by Gabe Worthington (MTI Soil Scientist/ Certified Crop Advisor) on the effects of incorporating grazing into permanent cropping systems.  Speakers: Anna DeLaski, Solminer Gabe Worthington, MTI Kelly Mulville, Paicines Ranch Hillary Graves, Booker Vineyard Mindy Record, Paso de Record & JUSTIN Vineyards Randy Record, Paso de Record Cole Bakke, IOU Sheep Co.  REGISTER CE Approved: CCA 2 S

Description: Join us for an in depth look at the intricacies, logistics, challenges, and effects of grazing sheep in vineyards. Owner/operator Anna DeLaski of Solminer will guide a vineyard tour and grazing demo, followed by a panel discussion led by Gabe Worthington (MTI Soil Scientist/ Certified Crop Advisor) on the effects of incorporating grazing into permanent cropping systems.  Speakers: Anna DeLaski, Solminer Gabe Worthington, MTI Soil Scientist/ Certified Crop Advisor Kelly Mulville, Paicines Ranch Hillary Graves, Booker Vineyard Mindy Record, Paso de Record & JUSTIN Vineyards Cole Bakke, IOU Sheep Co. REGISTER CE Approved: CCA 2 S Project Partners: International Fresh Produce Association, Measure to Improve, Vineyard Team We would like to thank the USDA Partnerships for Climate-Smart Commodity Grant for the investment in expanding markets for U.S. climate-smart commodities, leveraging the greenhouse gas benefits of climate-smart commod

Iconic 24-Acre Vineyard Estate at 115 Booker Road Now Available for Purchase

Paso Robles, CA – [June 21, 2024] – Wine enthusiasts and investors now have the chance to purchase a prestigious 24-acre estate at 115 Booker Road in the Willow Creek District […]

Tailgate | Fungicide Spraying: Reduce Your Carbon Footprint & Financial Burden Learn how to optimize the use of biofungicides alone or integrated into a conventional fungicide program.  Dr. Ding of Cal Poly shares results from a recent study on on the efficacy of different fungicide programs and their impact on grape yield and berry chemistry.  Talk with farmers from three growing regions about their fungicide programs. Plus, learn about Cal Poly’s wine & vit programs during a tour of the new, state of the art winery and vineyard. REGISTER Agenda: 8:30 am - Winery Tour with Erica Nordby, CalPoly 9:00 - 11:00 am - Presentations & Panel Discussion Speakers: Shunping Ding, Cal Poly Erica Nordby, Cal Poly Erin Amaral, Pacific Coast Farming Hilary Graves, Booker Wines Ruben Solorzano, Coastal Vineyard Care Associates Bob Thomas, Mesa Vineyard Management CE Approved: DPR 1 - O; CCA 2 - IPM REGISTER Directions: - Take exit for California Blvd. - turn right o

Tailgate | Fungicide Spraying: Reduce Your Carbon Footprint & Financial Burden Learn how to optimize the use of biofungicides alone or integrated into a conventional fungicide program.  Dr. Ding of Cal Poly shares results from a recent study on on the efficacy of different fungicide programs and their impact on grape yield and berry chemistry.  Talk with farmers from three growing regions about their fungicide programs. Plus, learn about Cal Poly’s wine & vit programs during a tour of the new, state of the art winery and vineyard. REGISTER Agenda: 8:30 am - Winery Tour with Erica Nordby, CalPoly 9:00 - 11:00 am - Presentations & Panel Discussion Speakers: Shunping Ding, Cal Poly Erica Nordby, Cal Poly Erin Amaral, Pacific Coast Farming Hilary Graves, Booker Wines Ruben Solorzano, Coastal Vineyard Care Associates Bob Thomas, Mesa Vineyard Management CE Approved: DPR 1 - O; CCA 2 - IPM REGISTER Directions: - Take exit for California Blvd. - turn right

Winegrowers and vineyard managers speak on Optimizing Irrigation, Climate Friendly Farming, AI in Grape Growing Growing Forward is a dynamic and insightful online conference designed specifically for grape growers and vineyard professionals. This conference serves as a platform to educate and support growers throughout the vineyard growing cycle, equipping them with the knowledge and tools to thrive in the ever-evolving industry. With a focus on addressing current challenges and issues impacting the grower community, the conference features renowned experts, academics, and industry professionals as speakers. The 2023 conference, sponsored by LUMO, will be covering a wide range of topics, including vineyard management, climate adaptation, soil moisture monitoring, irrigation best practices, and the integration of cutting-edge technologies like AI. Session panels will include vineyard managers from Silver Oak Winery and Emeritus Vineyards, Jackson Family Wines, Peake Racj Winery, and