Wine’s Most Inspiring People 2025: Tanya Martin — Growing Brands Through Fire and Frost

By Kathleen Willcox Everyone responds differently to a crisis at work. Tanya Martin has, on repeated occasions, proven that she not only can

Blossoming in North America’s scenic landscape, winery businesses face a unique challenge: how to effectively market themselves without breaking the bank. Here are three marketing tips that can help you breathe some life into your wine brand, while on a budget:  Tip #1: Strategic Social Media Focus your efforts on a relevant social media platform and be consistent. Interact meaningfully with your audience, responding to comments and messages promptly. Amplify your reach with strategic use of hashtags, and utilize free scheduling tools to maintain a steady online presence.  Tip #2: Collaboration for Elevation  Forge collaborations with local eateries, influencers, and complementary businesses. Cross-promote each other's offerings, exposing your wine brand to new audiences. A collaborative Grape Stomping event hosted by Taste of Abby and Tourism Abbotsford at Singletree Winery Tip #3: Showcase User Reviews  Transform happy customers into your

Afternoon Brief, March 22nd

Adaptability, Resilience Help California Wineries Survive: Wine is among the North Bay’s largest industries, and it took significant one-two punches from pandemic restrictions on its major sales channels then sizable losses of grapes to wildfires...