It’s very tempting to lower prices to stay competitive in a down market like ours, believing that’s what’s required to be competitive. But this should never be an intuitive, emotional decision. The data will tell you whether you should get more aggressive with your pricing, stand pat, or even raise your prices.  The price-sensitive nature of the wine & spirits industry The wine and spirits industry is very competitive—extremely competitive if we’re honest—due to the overwhelming number of SKUs on the market (experts estimate that there are more than 175,000 wine brands for sale in the US).  There are so many similar products at similar price points that this abundance of choice causes price sensitivity in buyers (both trade and consumers alike).  However, not all consumers base their decisions on price. Need proof? Sales of wines selling for $50+ are up 1%. That’s nearly a 14-point swing from the overall market. Domestic win

Afternoon Brief, April 11th

The Sun Also Rises: Solectrac Shifts Business Model to Remain Relevant: Interim CEO Robin Mackie addresses rumors of the company’s demise...

Big Hammer Wines Credits Excellent Customer Service and Referrals for Momentous Growth

The 200% Increase in Business is Being Led by Word-of-Mouth Referrals and Five-star Testimonials from Customers    SAN DIEGO, CA — March XX, 2024 — For 15 years, you’ve been able […]

Afternoon Brief, March 1st

Federal Government to Spend $177 Million to Help Canadian Wine Industry: The federal government announced a plan to help the Canadian wine sector Friday during a visit to Lightfoot & Wolfville Vineyards in Wolfville, N.S...

Afternoon Brief, November 21st

Angry French Winemakers Plan Mass Protest in Narbonne: Tension has been running high in southern France and winemakers are planning a major protest in Narbonne later this month over a crisis facing the industry...

Afternoon Brief, November 20th

Extreme Weather and Falling Demand Are Pushing Wineries into the Red: High input costs and declining consumption are adding to the woes of small, independent wineries...

Big Hammer Wines Announces an Inaugural Holiday Warehouse Tasting and Sale Event on Dec. 2, 2023 Featuring Legendary San Diego DJ Chris Cantore

November 20 – Ahead of the holidays, the Big Hammer Wines team is very excited to announce an inaugural warehouse sale event, to be held on Dec. 2, 2023 from […]