Azmera is excited to launch odoo for Wine; built on odoo's fully-featured ERP platform and tailored for wine, odoo for Wine comes integrated with your existing wine production and DTC/ecomm apps. odoo for Wine gives you central visibility and management of accounting, inventory- from bulk to glass, sales - distributor or DTC, purchasing, and more. If Quickbooks is holding you back, you need to get off Nav before it expires, or you're paying too much for Business Central or Netsuite, odoo for Wine could be your answer. Talk to us about what's ready to go with odoo for Wine: integrations to Innovint & Commerce7 order automation (no need for bill.com) subscriptions - an alternative to wine clubs multi-location inventory management multi-channel sku pricing & revenue tracking And what's in the works: integrations to BlendedTech and vintrace basic wineclub functionality for those who don't need, and don't want to pay for, all the bells and whis

Bottle360: Redefining DTC Wine Sales Proven Bottom-Line Results The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization flexible, is the most sought-after function in Direct-to-Consumer (DTC) programs, but many users find that their software makes it hard to accomplish. Bottle360 is tackling this challenge. “The tools a winery needs to boost new consumer sales and earn repeat orders have to be highly flexible to personalize customer experiences but also match the individuality and uniqueness of each winery,” says Katherine Adams, the CEO and founder of Bottle360. “That is why we focused on developing the right tools that offer versatile ways for the winery to transform how they connect with their potential customers and foster deeper loyalty with existing ones. Our goal is to increa

A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly challenging wine market, effective package design can help a brand get noticed and appeal to consumers. This report looks at several key trends impacting wine package design, from authentic storytelling to interactive engagement to environmentally and socially responsible solutions. Authenticity According to a recent GlobalData study, three out of four consumers consider product/brand authenticity essential or nice to have when making purchase decisions. This attitude is especially true among older generations and higher-income earners, a key demographic for wine sellers. Authentic brands are perceived as genuine, original, and transparent, providing quality assurance and trust. Euromon

Read this first! As agricultural consultants in California, irrigation consulting during the growing season is our bread and butter. A lot of times, especially in vineyards with lighter soils where I recommend short and frequent irrigations, I know my desired schedule amounts to a tall order. Not everyone can feasibly do two hours, three times a week. No matter what’s best for the vines, I have to work with a human irrigator, who is still going to turn the valve on at 5 pm and turn it off at 7 am the next day. In a lot of cases, this amounts to a vineyard that is both over- and under-watered: the 14-hour irrigation percolated past the rootzone in under 3 hours and the rest of the week (after the root zone water was depleted) the soil was dry as a bone. So, I’m happy to see so much interest these days in valve automation. I’m also apprehensive because I’ve automated valves and it’s not a silver bullet. It’s not any bullet. It’s a useful tool t

Three states have added fulfillment house requirements for DTC shippers this year, bringing the total number of states with these requirements to sixteen. The requirements vary. Some states have established licenses or registrations for fulfillment houses; others require specific reports and/or records from the services; another group simply requires DTC shippers to inform them what fulfillment service they use. Here are the new requirements for Maine, Nevada and Wisconsin for DTC shippers: A new law in Maine requires fulfillment providers to register each address from which they ship with the ME Bureau of Alcohol Beverages and Lottery Operations (BABLO). The law also mandates quarterly reporting of wine shipments by direct shippers, fulfillment providers, and common carriers beginning January 1, 2025. The agency only recently began accepting registration applications when its new online licensing system BELLS went live on October 28. Going forward, wineries shipping to consumers in Ma

2024 may well be one of the most challenging years in recent history for the American wine industry. Let’s change that. Multiple Alarm Bells At the recent Unified Wine & Grape Symposium in Sacramento, several prominent experts in various fields sounded the alarms during the enormously popular “State of the Industry” session attended by several thousand industry members. Wine Economist Mike Veseth compared the present with the distant past when similar clouds were on the horizon. Wine market analyst Danny Brager cited several troubling trends in consumer demographics, beverage preferences, anti-alcohol pressures, and apparent wine industry apathy. Steve Fredricks of Turrentine Brokerage repeatedly urged California wine grape growers to immediately tear out 30,000 acres of vineyards—roughly the total in New York State for grape juice, wine, and table grapes–to alleviate the current and chronic excess supply situation. Let’s Get to Work! We possess

Afternoon Brief, December 12th

Champagne Producers Rebel Against Environmental Reverse: Winemakers have fired the first shots in what could be a damaging battle between producers and Champagne's powers-that-be...

Afternoon Brief, February 11th

Big Is Beautiful for California’s 2021 Grape Harvest: Alarm bells are ringing for Sauvignon Blanc lovers as supply gets tight – but Cabernet is booming...