Appellation Academy: A Place to Grow Your Marketing Skills and Solve Big Problems
Marketing professionals join together for classes, networking and industry discussions Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a place for wine and […]
![“Just like anything else, excess is bad, but [drinking alcohol] isn’t a public health hazard if consumed in moderation,” says Michael Wangbickler, president of Balzac Communications & Marketing in Napa, Calif.](https://wineindustryadvisor.com/wp-content/uploads/2023/11/shutterstock_wineglasses-toasting-640x427.jpg)
Down to Zero: Ignoring neo-Prohibitionists Could Prove Dangerous to the Wine Industry
The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide […]
Event Type: Conference, Seminar, Trade Show
Location: Horseshoe Bay, TX
Date: 2/4/2024
Afternoon Brief, May 25th
Drinking Preferences: The Decline of Wine: New data shows a paradox in the U.S. wine industry last year with more regular wine drinkers, but consuming in falling volumes...
Afternoon Brief, May 19th
Wine Country and the Silicon Valley Bank Hangover: SVB had been the go-to bank for many North Bay wineries—who will tap the barrels now?...
Afternoon Brief, February 27th
Napa Cabs Go Big at Auction: The skies over Napa Valley may have literally been dark on a stormy Saturday, but the outlook for Napa Cabernet Sauvignon has never been brighter after a phenomenal outcome at the Premiere Napa Valley Auction...
Balzac Communications and Marketing Grows Team
October 6, 2022, Sonoma, Calif. Founded in 1991,Balzac Communications and Marketingis currently going through a period of growth, bringing on new clients and offering more services to its existing roster []