Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Hear Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes.

Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Join Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes. We’ll cover the key players (CSPs, carriers, aggregators), the special compliance hurdles for alcohol, and today’s hot-button issues like spam rejections, shortened links, and holiday slowdowns. Plus, get a first look at the future of messaging with RCS—what it is, why it matters, and how to prepare. You’ll walk away with insider knowledge to help you feel more confident and expert in managing winery text messaging. Bring your questions for live Q&A! October 2 @ 11:00 am PT Register Now Speakers Jennie Gilbert, CoFounder / RedChirp  John Anthony, Sr. Account Manager / Bandwidth   Sponsored by RedChi

Day Two at AWITC Adelaide – Done and Dusted! We had a fantastic day on the stand with our distribution partners, Redox, connecting with so many passionate people from across the wine industry. But we’re not done yet! We’re back at the Australian Wine Industry Technical Conference tomorrow ready for another round of great conversations and innovation. We’ll be showcasing our Pinnacle and Maurivin wine ingredient ranges—and yes, we’ll be sporting another set of outlandish workwear! Come and see what we’re wearing, and more importantly, discover how our products can help you craft exceptional wines. There’s still time to visit us before the technical conference wraps up. Don’t miss your chance to meet our expert team—Dr Anthony Heinrich, Dr Pierre Van Rensburg, and Dr Tina Tran—who are on hand to advise on all aspects of winemaking problem-solving. Whether you want to optimise fermentation, enhance flavour, or overcome

In a down market like the one the wine industry faces today, wineries are taking different paths to adapt. Some pull back, reducing production or pulling vineyards. Others seek to acquire struggling wineries, consolidating to broaden their portfolio and leverage their production facilities. Another route is to premiumize their brands to rise above the fray and appeal to confirmed oenophiles with white glove winemaking and customer service. The other turn along the price path is to downgrade to a more affordable price to attract shoppers who are increasingly price-conscious in this economy. These are only a few of a bewildering array of choices for wineries, and the decision tree will take each winery owner or winemaker to a unique solution. Chris HollingsworthChris Hollingsworth, General Manager at Punchdown Cellars in Santa Rosa, outlines three reasons a winery might choose a custom crush facility like the one he runs. “An established brand might want to change facilities to tak

With visitor season in full swing, it is essential to guide visitors on how to find the winery, where they are, and inform them about ongoing activities upon arrival. This requires providing various signs, ranging from directional signage to entrance, parking, and washroom signs. Sign at Canada's Anthony Buchanan WinesWhile signs may seem purely functional, they offer an excellent opportunity to extend the brand and its personality. Assuming significant investment has been made into branding, packaging, and logo, it is crucial to maintain the integrity of the 'mother brand' across all elements, including signage. Here are some functional ways signs can be used and how they should tie into the brand. Sign at Okanagan Crush Pad in Canada First, it is important to attract people off the street and into the winery. Once inside, visitors should easily find the areas they are looking for, items on sale, or any special highlights. Location, bylaws, or municipal regulations will in

The ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry was presented today to Emily Hodson, the winemaker at Veritas Vineyards and Winery, a co-owner of Flying Fox Vineyards and Winery, and an active leader in the Virginia wine industry. Members of the Smith family and sponsoring organizations present the Rich Smith award to Emily Hodson (third from left). The prestigious award annually reflects the spirit and accomplishments of the late Richard (Rich) Smith, founder of Valley Farm Management and Smith Family Wines in California’s Santa Lucia Highlands wine region in Monterey County. Rich was first and foremost a family man, but also a successful grape grower and winery owner, and a highly respected colleague known for the combination of passion, commitment and collaboration which helped advance the American grape and wine industry. Ever since Rich passed away in December 2015, three organizations—WineAmerica, N

Guala Closures North America will be promoting the most luxurious aluminum wine closures manufactured in North America – WAK and Savin. The WAK closure combines tradition and innovation to deliver the benefits of an aluminum closure with the look of a traditional cork. As used by trusted customers Caymus, Coppercane, Hope Family wines and John Anthony Cellars. Guala’s SAVIN PREMIUM closure offers a sleek sided closure, showing no visible thread, with a patented aluminum insert – compared to other plastic alternatives in market. This delivers a premium and sustainable choice for wine customers to highlight the value of their brand. As used by trusted customers Constellation and Louis Vuitton Moet Hennessy. Guala Closures also offers the Blossom sustainable range of closures specific to the wine industry, as well as QR coded liners and aluminum closures for sparkling wines, alongside safety closures and bar-tops. Guala Closures Unified Symposium Booth: 1218 Guala Closu

As a DtC shipper, you know that returns are minimized and reorders are more likely when a customer has a seamless, successful delivery experience. Join us to find out how a new integration between RedChirp and Sovos ShipCompliant helps power these improved customer experiences. Given the high cost and adult signature requirements for shipping wine, spirits and beer direct-to-consumer, timely notifications are crucial. While emails often can go unnoticed, text messages receive immediate attention. Automatically texting customers about their shipments significantly reduces expensive returns and enhances customer satisfaction. And now, any winery, distillery or brewery using Sovos ShipCompliant can connect directly to RedChirp, regardless of POS system used. This new integration allows fully automated text messaging to notify customers when their shipment is on the way.  Casey Rolig, Marketing and Digital Sales Manager with Bundschu Company will join RedChirp founder Jennie Gilbert and S