After years of making wine for others, winemaker Christian Tietje struck out on his own and founded Anarchy Wine Company. Located on the picturesque Central Coast of California, Anarchy is known for its bold and unorthodox style – both in its wines, and its personality. In an ever-increasing crowded marketplace, speed to market is often critical. Anarchy Wine Company approached MCC with a short lead time and a clear vision for its new bottling of wine, Farewell to Kings. In this case, MCC was able to streamline the pre-production process, without compromising any attention to detail on this very high-end, elaborate label. The winemaker’s vision was a unique twist on a king, which was captured with the use of intricate gold foil and emboss. Achieving this look was heavily dependent on the rapid turnaround of the artwork approvals. The 24-hour turnaround of these modifications results in a speedy customer review, and subsequent die ordering. The entire Farewell to Kings proje