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Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. | Wine Industry Advisor Expert Editorial by Alex Caffarini
July 8, 2025
Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. | Wine Industry Advisor Expert Editorial by Alex Caffarini

Most wineries overlook simple chances to capture valuable insights into their patrons preferences and buying habits. By Alex Caffarini Recently, I

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Today's wine business news for wine industry professionals...
June 11, 2025
Today's wine business news for wine industry professionals...

With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity, optimism, and consumer connection through the Come Over October campaign and Share & Pair Sundays...

COME TOGETHERCome Over OctoberAlex CaffariniCompassDTCHerrick GrapevinesNational Association of Wine RetailersRob McMillianSilicon Valley BankTablas Creek VineyardUC Davis Department of Viticulture & EnologyJackson Family WinesEl Camino Homeless OrganizationCopia VineyardsFull Cup SolutionsBaedeker WinesLake Chelan Wine AllianceNew York Wine ClassicVini d’AbbaziaDehlinger WineryKutjevo Winemakers AssociationScience & Wine World CongressRichard LloydDelivering Happiness LimitedJim HolmesCiel Du Cheval VineyardRich FrankBottega Napa ValleyDavid RameyRamey Wine CellarsPaul HobbsViña CobosFermentisSandbar Solar & ElectricLaffort USACCL LabelTotem Pole Ranch & WineryTreasury Wine EstatesDracaena WinesMartin Ray VineyardsDomaine de la Riviere
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Wine Industry AdvisorWine Industry Advisor
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Whether your winery is new to marketing or wants to make existing campaigns more effective, RFM analysis is a great place to begin. In a DTC landscape where every marketing dollar matters, RFM helps ensure you direct those dollars to the segments yielding the highest return.
June 11, 2025
Whether your winery is new to marketing or wants to make existing campaigns more effective, RFM analysis is a great place to begin. In a DTC landscape where every marketing dollar matters, RFM helps ensure you direct those dollars to the segments yielding the highest return.

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed how wineries can harness

RFMmarketing
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Wine Industry AdvisorWine Industry Advisor
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Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.” So where should small wineries start?
April 28, 2025
Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.” So where should small wineries start?

In a market where conditions are shifting rapidly, analytics isnt a luxury: its your competitive edge. By Alex Caffarini Empty tasting rooms.

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Wine Industry AdvisorWine Industry Advisor
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Discover how modern survey tools are revolutionizing tasting room feedback, enabling wineries to gain deeper customer insights. Learn more in this insightful article by Alex Caffarini, founder and president of CompassDTC.
February 7, 2025
Discover how modern survey tools are revolutionizing tasting room feedback, enabling wineries to gain deeper customer insights. Learn more in this insightful article by Alex Caffarini, founder and president of CompassDTC.
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.  By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s insightful [...]
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