Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels, it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore, consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren't particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like brand n

Enterprise Level Automation and AI Marketing Tools Made Accessible to Wineries: Debuting at the WIN Expo in December 2019, PreferencePro by VinterActive made a serious splash and quickly signed up several wineries for this breakthrough email marketing software... The post Afternoon Brief, November 23 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/23/afternoon-brief-1745?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1745 Published Date:Mon, 23 Nov 2020 22:50:21 +0000 

“Ask the Doggfather” hologram allows users to pose any question to the legendary hip-hop artist and actually get an answer New York, NY, November 20, 2020 – Following the wildly successful augmented reality (AR) wine label experience for the launch of Snoop Cali Red, 19 Crimes is proud to announce its newest iteration, “Ask the Doggfather,” once […] The post Snoop Dogg Goes Beyond the Bottle in New Augmented Reality Experience for 19 Crimes’ Snoop Cali Red  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/23/snoop-dogg-goe-augmented-reality?utm_source=rss&utm_medium=rss&utm_campaign=snoop-dogg-goe-augmented-reality Published Date:Mon, 23 Nov 2020 19:10:37 +0000