Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like

Did you know that check fraud and other financial crimes are at an all time high in the US? In fact, the US Postal Service now recommends that you no longer mail physical checks. So how are you supposed to pay for your seed, fertilizer, or consultants? This webinar will explore a recent check fraud case study that occurred in the dairy industry, and what solutions can help you decrease risk and protect your business from potential fraud. Tues, June 18, 2024 12 p.m. PT Register here: https://www.agloan.com/harvesting-value/ Speaker: Heather Cartwright, American AgCredit Heather Cartwright is an Integrated Risk Analyst specializing in financial crimes. She has previously held positions with retail banks and banking software companies working with the detection, investigation, and prevention of fraud and financial crimes over her 20+ years in financial services.

Afternoon Brief, February 14th

Pledge of €230 Million to French Winegrowers Is an ’Empty Promise’, Say Vignerons: The emergency fund promised to French winegrowers amid farmer protests is "just a promise", Rhône Valley vignerons tell Eloise Feilden...

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels, it can still convey a lot of information to the consumer and increase brand standout in-store. Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore, consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation. The majority of people who aren't particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognize the brand name or have already tried it. Factors like brand n

Afternoon Brief, September 15th

Exchange Rates Unlikely to Impact Wine Prices: As the value of the Euro, relative to the dollar, dropped to historic lows, wine industry executives have started to wonder if this decrease will help mitigate some of the other rising costs of importing wine. This is the first time in two decades that the dollar has basically hit value parity with the Euro...

Afternoon Brief, June 8th

Petition Filed to Establish Pocket Peak AVA in Sonoma County: A collective group of Sonoma County winegrowers have filed a petition with the Alcohol and Tobacco Tax and Trade Bureau to establish a new Pocket Peak American Viticultural Area (AVA)...

Afternoon Brief, April 11th

Napa County Wineries Sued Over Website Accessibility Call for More Clear Compliance Terms: Dozens of Napa County wineries have been sued for website accessibility non-compliance in the last year, causing frustration and confusion for the businesses hit with the lawsuits...

Afternoon Brief, February 23rd

Cold Snap Could Trigger Problems for North Bay Grape Growers: Plummeting temperatures this week are cause for concern among some North Bay grape growers, prompting fears that the unseasonably cold conditions could damage their crops...

Afternoon Brief, February 21st

Wine Company Denied Liquor License, Does NYS Have the Right to Determine If It's Viable?: Does New York State have a right to determine whether your business is viable? That’s the question after a Rochester entrepreneur, hoping to open a natural wine shop, was denied his liquor license this week...