by MATT ALBRECHT  INNOVATIVE AGING THROUGH TRADITIONAL SOLUTIONS. While the barrel isn’t new, the way winemakers view them is evolving. Eying the trends of the worlds most appealing and best selling craft beer, we see reds and whites, of all different varietals, being paired with freshly used barrels. From rich bourbon barrel wine like Cabernets to decadent tequila barrel Sauvignons, the spirits emerge from deep within the wood to add an unparalleled level of complexity and body. Rum barrels deliver a mouthwatering sweetness; a rye barrel will bring its classic spice. Aging options now soar miles beyond just a handful of wood species, while creating inarguable reputations amongst passionate liquid artisans around the world. INNOVATION AT ITS FINEST, TRADITION AT ITS PUREST. Aging wine in spirit barrels isn’t new – winemakers have used bourbon barrels for decades when new oak has been in short supply. As craft beer and specialty spirits continue t

FIVE SURPRISING MARKETING STRATEGIES TO INCREASE SALES BY DAN PENDERGAST It is a natural reaction – when you need cash, the gut reaction is to turn to marketing and demand more. More emails, more social media posts, more ads, and more offers. But the volume of marketing does not have an equal or parallel relationship to results. If you send twice as many emails, you may get less than twice as many sales, and a 20% discount will likely deliver less than double the sales of a 10% discount. Furthermore, marketing isn’t turnkey and often takes months (or years) of consistency to witness results. So why execute marketing if you can’t count on it to provide sales? Marketing provides your product (wine) with a brand. A brand is a reason to buy your wine and charge a specific price for your wine above other wines. Without marketing, there’d be no brands; without brands, all wines are the same. Marketing can even create value beyond the product. Take Barefoot, for examp

To say we’re living in troubling times is an understatement. 2020 has been disastrous for so many families, and we can only hope that things get better in the coming year. However, one thing this year has taught us is the importance of being prepared. With all the uncertainty around what’s coming next, you need to have emergency plans in place to keep you and our family safe. While we can’t give you all the answers, we can tell you how to ensure you and your family have access to a clean source of water for the foreseeable future. We’re here to talk to you about water storage tanks. Why would I want a water storage tank? You are probably asking yourself: “Why would I need a water storage tank?”. The answer is not so simple. Let’s take a look at some situations where you may not want to rely on other water supplies: No Access– In some cases, you might not have access to a clean water supply. Maybe you live far away from the nearest