Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know

It's not for the faint of heart Going no-till certainly has been picking up steam in recent years, and overall it’s a good thing. When I first got involved in viticulture back in 2010 I was living in Italy. Like a lot of Mediterranean viticultural areas, there was a tendency to disc everything all the time. If you didn’t have a barren wasteland with vines poking out of it, you weren’t a good farmer. Anything you couldn’t get to with a tractor you sprayed with herbicide. One of my first vineyard jobs in Italy was spraying glyphosate out of a backpack sprayer all spring. I felt like I was in the final scene of the Godfather! Minus the dying part. Herbicide: the new four-letter word Mentalities have shifted since then both in Europe and here in the states. All in all it’s a good shift. We’ve all seen places that have gone on for years and years using herbicide to a point where you don’t even need to spray it anymore because that soil is so d

In the tasting room, you personalize the experience by understanding the context of your relationship with the customer. If, for example, a visitor mentions that they're a club member, you'll provide them with a different experience than if they were a first-time visitor, entirely new to your brand and story. Or, if a customer happens to mention that they love chardonnay, you can recommend similar wines they’re more likely to enjoy. But the question is - how can you replicate that same experience online?  While the in person experience can set the tone and be a fantastic starting point for customers, it’s important to look at your brand experience from both an in-person and online perspective. Why? Because customers' relationship with your brand continues outside of the tasting room, and you want to cultivate that relationship. Similarly, if you don’t have a tasting room and rely solely on online channels, creating a one-of-a-kind online experience h

Parker Winemaker Series Nitrogen Generator

Generating your own nitrogen eliminates the hassles of supplied cylinders, dewars or bulk nitrogen.

Single-System? Our system goal is simple. Do it once and done! We work hard to eliminate as many 3rd party apps as makes sense. Minimize duplicate data entry. Stop embarrassing yourself because app data is not in sync. Oh, and what if one or some of those apps push updates that break your other apps? What a tangled mess that creates. And then there's price. Many 3rd party apps and their services are not free. That means you must be extremely careful when comparing system price tags. It's easy to triple your system costs without realizing it. Instead, spend your time serving customers and selling more. Think streamlined and efficient! book your demo today. Sign up by October 31 and we'll waive the setup fee. You save $1,499!