March 1, 2026
Webinar: How to Run a High-Performing Outbound CampaignMarch 1, 2026
Smart Shipping Strategies: Finding the Right Balance Between Cost and Customer ExperienceMarch 1, 2026
We raise your expectations, and then deliver. Just ask our clients.Wineshipping’s reputation stands on our ability to satisfy our clients. As the leader in the wine shipping industry, we are extremely proud of our long history of outstanding customer satisfaction. Our extensive client list ranges from small start-up wineries, the most exclusive cult wines, to the largest multi-winery corporations.
Buena Vista Winery
“I have been working with Wineshipping since January 2004. With our multiple brands, we maintain hundreds of thousands of dollars in inventory at their facilities and ship all of our wine clubs from there. We trust them completely to get the job done and done right. They simply do what they promise. The company is very well managed, the staff is highly professional and their state of the art systems provide complete control. In the rare instance of a service issue, their only concern is to correct the problem quickly and make it right for our customer, without finding fault. They are great people to work with and they clearly care for their employees.”
“We’ve looked at other fulfillment companies over the years and our research has confirmed that Wineshipping is the leader in wine fulfillment. They are, without a doubt, the best of the best.”
Tom Blackwood, Director of Buena Vista Carneros Hospitality and Direct Marketing, Boisset Family Estates, Sonoma, CA
Tablas Creek
“We have been working with Wineshipping through its Santa Maria facility since 2006. We started with wine club fulfillment, and quickly added the daily orders from our Tasting Room and website because of the cost savings. Wineshipping is very customer service oriented and will do whatever it takes to get the job done right and on time. I recommend Wineshipping because they are consistently accurate, very easy to work with and extremely responsive to our needs.“
Nicole Getty, Hospitality and Wine Club Director, Tablas Creek Winery, Paso Robles, CA.
Frogs Leap
“It has been a pleasure to work with Wineshipping for the past eight years. We began with daily orders from our tasting room and then added fulfillment for our wine club when we launched it. Our club shipments include unusual items and packaging and Wineshipping handles these flawlessly. Their accuracy is excellent and service issues are rare. We have a great relationship with their staff and their customer service is outstanding. They really want to help us resolve any issues and take immediate action on our requests. We have complete confidence in their ability to get the job done right.
Wineshipping makes a constant effort to innovate with expanded services, and we find that they only offer a new feature when they are truly ready to execute. We were lured away once by promises from another fulfillment company, but returned quickly to Wineshipping due to their innovative approach, superior accuracy and superb customer service. We are pleased to count on Wineshipping as our partner to help us grow our direct to consumer business.”
Jami Callahan, Director of Hospitality, Frog’s Leap Winery, Napa, CA
March 1, 2026
DTC - Expert Tips and Tools for SuccessJoin Industry Experts with Tips and Tools to Skyrocket Your DTC Program
When: May 4th, 2017 | 9am-Noon
Where: Durant Vineyards
5510 NE Breyman Orchards Rd.
Dayton, OR 97114
Space limited please RSVP: https://www.eventbrite.com/e/dtc-expert-tips-and-tools-for-success-tickets-1234810351
Presenters:
Lesly Berglund- Wise Academy- Co-Founder & Chairman
Is data collection a priority with your winery? If not, why not? Learn how to effectively have your team capture contact information by understanding the reasons the team may not be collecting it, finding ways to make it work, and making the most of your POS system to capture data. Understand the far-reaching uses for capturing data - like where your customers live, how to best market to them, and creating those long-term relationships.
Paul Thienes- Founder & CEO- Missing Link Network-
Generate more cash with your DTC business by using the right tools and techniques. Join Paul Thienes, the owner of eCellar, and learn the benefits of consolidating consumer data into one singular secure system; empowering you to take action to expand strong and profitable relationships.
Alex Koral – ShipCompliant by Sovos- Product Compliance Manager-
Direct to Consumer wine sales are now well over $2 billion annually—and growing. This makes them an increasingly critical part of any winery’s market strategy. However, this meteoric rise comes with an increased in regulatory scrutiny into who’s doing what. Wineries need to be aware of the regulatory pitfalls that await. Join Alex Koral, Product Compliance Manager at ShipCompliant by Sovos, to learn what is required of wineries as they expand into the Direct to Consumer market, looking at what basic business decisions to make, to what it takes to stay compliant with the laws.
Don Fassett- Oregon Wine Services- Sales Account Manager-
Getting your product to the consumer is the final step, be sure your product arrives quickly and safely. Don Fassett of Oregon Wine Services will discuss fulfillment best practice and will be detailing new a Temperature Controlled Shipping program and other summer shipping options to ensure your wine arrives safely and you can continue to delight your customers all through the year.
March 1, 2026
Wineshipping Introduces 2020 Summer Service Offerings
The summer is knocking on our doorsteps and we have many options for your consumers to get their wines now and beat the summer heat. Click the link below to learn more about all of our service offerings such as:
- Year-Round, Temperature-Controlled Shipping Solution
- Ice Pack Shipping
- FedEx Cold Chain
- Multi-Warehouse Shipping
- Priority Overnight Summer Program
WineShipping Summer Solutions.pdf
March 1, 2026
Wineshipping Launches “Premium Tracking” SolutionPlatform Will Reduce Returns and Failed Delivery Attempts
NAPA—April 11, 2022—Wineshipping, the national leader in Direct-to-Consumer (DtC) wine fulfillment services, in partnership with AfterShip, a shipment tracking platform for online retailers supporting more than 10,000 e-commerce customers and 981 couriers worldwide, jointly announce the availability of a next generation shipment solution specifically designed to address the unique challenges of DtC wine shipping. The solution provides a highly personalizable, branded shipment tracking experience for Wineshipping’s 100+ wine brand clients without implementation costs.
The new software platform is built-in to Wineshipping’s latest technology platform to remove any latency and to make it turn-key for existing clients to leverage.
Key Features Include:
Real-time tracking awareness
A search & filter shipments capability
7+ statuses and 33 sub-statuses
End-to-end temperature control visibility
Will-call pickup tracking
Instant order lookup by order number, customer or other personalizable parameters
Fast export of shipments for additional analysis
Branded Notifications and Tracking Pages Help Wineries Enhance the Post Purchase Customer Experience
Timely branded notifications may be sent over email, SMS, Facebook and Whatsapp. Wineries may also access drag and drop editing tools to customize notifications that have been shown to have a very high consumer engagement rate of 57% open rate/21% click rate. The enhanced logistical transparency and automated, on-time notifications have been shown to reduce missed deliveries and returns—an effect that is expected to be even more significant with wine deliveries due to the added adult signature delivery requirement.
The premium tracking capabilities further allow wineries to engage with their consumers directly through a personalized experience of branded tracking pages with custom domain, configurable marketing assets, expected delivery date, an order lookup widget and an opportunity for customers to rate the delivery experience. Available across web, mobile and other channels. Finally, the underlying event-driven technology is also available via the Wineshipping open API providing a single point of integration for all events, which supercharges existing solutions by adding detail and eliminating delays while simultaneously simplifying integration and IT maintenance costs.
“Our software tools are seamless extensions of our clients’ business,” says Pawel Smolarkiewicz, Chief Product Officer for Wineshipping. “This solution gives wineries unprecedented visibility of the package at all times, enabling white glove treatment and optimized delivery to their customers.”
“AfterShip is a strong believer in personalizing customer experience. Throughout the process of tailoring the logistics solution for Wineshipping, we integrated features not only enables the business to differentiate themselves but enabling them to thrive. It proven that personalized experiences drive up customer loyalty and retention, which is the key to any eCommerce businesses,” Teddy Chan, CEO & Co-founder of AfterShip
Wineshipping will make a beta version of “premium tracking” available to select clients immediately with general availability scheduled for July 1 2022. Wineshipping representatives will be demonstrating “premium tracking” at the 2022 Sovos ShipCompliant Wine Summit held April 13 and 14, 2022, at the Napa Valley Marriott Hotel & Spa, 3425 Solano Ave, Napa, CA 94558.
March 1, 2026
Napa’s Wineshipping Wins Wine, Beer & Spirits Industry Awards in Supplier Category
The supplier category winner in North Bay Business Journal’s alcohol beverage industry awards cites use of artificial intelligence capabilities as an industry trend.
Number of Employees: ~1,000
Major Customers: 900+
Describe your company: Wineshipping is the largest DTC logistics provider for alcoholic beverages, providing critical tools for storage, transport, and order fulfillment. Headquartered in Napa Valley, Wineshipping has a national presence with 2.2M sq. ft. of warehouse space across five strategic regions.
Through technological innovation and a proactive client support team, Wineshipping offers its partners the confidence to grow their businesses and serve their customers at the highest level
What is something about your company that people would be surprised to learn?
People are always surprised to learn that, despite our name, Wineshipping does a great deal more than simply ship wine. We are a full-service logistics partner, providing storage, inventory management, business analytics, and transport services in addition to order fulfillment. An increasing number of our clients are beverage brands outside of wine, including beer and spirits manufacturers.
How have requirements of your customers changed in the last five years, and what has your company done to meet those requirements?
In the last five years we’ve seen our clients really start to embrace online sales. A much greater proportion of our business is now coming from ecommerce rather than tasting room sales, phone campaigns, or scheduled wine clubs. Our account management team now provides sales analysis and benchmarking during quarterly business reviews, to make data clearer and more actionable.
What are two or three projects your company is in the midst of, or planning to begin within the next year?
2021 is going to be big. We’re expanding into established categories including beer and spirits, and helping these brands explore the DTC landscape as regulations soften. We’re also providing services in emerging categories like hard seltzer and kombucha.
In our warehouses we’re streamlining our operations and systems, as well as looking to improve efficiencies to cut costs further for our clients. Lastly, we’re developing our technology roadmap to prioritize the projects that are most in-demand from our clients.
How has the pandemic affected the business, and how has it been responding?
The wine industry has been hit hard, specifically on premise sales as the result of bar and restaurant closures.
However, direct-to-consumer (DTC) sales are up as more people choosing to enjoy wine at home during lockdown. We’re seeing these results in the form of increased shipment volumes, and we’ve been laser-focused on meeting that demand as we brace for the biggest holiday shopping season in history.
How does this challenge compare with others it has been facing in recent years?
It has pushed our team to develop operational improvements at hyper-speed; we’re now thinking ten steps ahead. It has certainly made us more empathetic to our customers as we work with them on the tools and services that will make the biggest impact on their businesses. COVID is a make-or-break scenario for these companies; we’re going to be part of the reason they make it.
What’s the outlook for online wine sales beyond the pandemic?
Online sales are the new normal for wine, and it’s unlikely that they’ll drop back down to pre-pandemic levels, as ecommerce is a megatrend that was already transforming our industry. Technology is making more wines available to consumers, wherever they may be.
AI is shaping the way people discover, learn about, and purchase their next favorite bottle, and businesses that lean into these trends will succeed. We’ll continue to be here for our businesses, offering solutions that help them rise to the occasion.
January 16, 2026
Wineshipping: The Premier Logistics Provider for the Wine IndustryDedicated to Protecting Our Clients’ Brands
Wineshipping at the Unified Wine & Grape Symposium
At Wineshipping, we believe great wine experiences are defined not just by what’s in the bottle, but by how it reaches its destination. At the Unified Wine & Grape Symposium, we’re showcasing how operational excellence, purpose-built technology, and value-added services come together to support wineries across their logistics needs.
Built for the Realities of Winery Operations
Wine fulfillment is complex. Seasonality, peak volume swings, special releases, wine clubs, wholesale orders, events, and evolving customer expectations all place demands on winery teams. Wineshipping partners with wineries to simplify those complexities while protecting brand integrity and operational consistency.
From temperature-controlled logistics to hands-on operational support, our team works to ensure every shipment reflects the same care and craftsmanship that went into producing the wine itself.
Technology Designed for Visibility and Control
At the center of the Wineshipping experience is our proprietary technology platform, the Awesome Client Portal (ACP). Designed specifically for winery operations, ACP provides real-time visibility, control, and insight across the fulfillment lifecycle and sales channels.
With ACP, clients can:
- Track inventory and shipments in real time
- Access detailed reporting to support smarter operational decisions
- Manage fulfillment activity with greater confidence and fewer manual touchpoints
- Reduce friction between systems, teams, and processes
Our technology integrates seamlessly with leading systems used in the wine industry, helping wineries streamline operations without introducing unnecessary complexity. The result is greater transparency, faster issue resolution, and a more predictable fulfillment experience.
On-Demand Fulfillment That Adapts to Your Needs
Whether it’s a high-volume club shipment, a limited-time promotion, or overflow capacity during harvest or holidays, On-Demand Fulfillment provides access to Wineshipping’s infrastructure, expertise, and service standards without long-term commitments. It’s fulfillment when you need it, scaled to your moment.
Value-Added Services That Extend Your Capabilities
Wineshipping’s value-added services are designed to act as an extension of your team, supporting execution when and where it matters most.
These services include:
- Kitting and custom packaging for clubs, allocations, events, and promotions
- Special project support for unique fulfillment needs
- And more – if you can dream it, we can do it.
Our teams collaborate closely with clients to anticipate needs, navigate peak periods, and ensure consistent execution—even as volumes and demands change.
Designed to Scale Without Losing the Details
Scale brings complexity—but strong operations make it manageable. Wineshipping helps wineries scale fulfillment programs while maintaining the personal touches that define their brands. From hand-packed shipments to large-scale releases, our systems and processes are built to deliver consistency, flexibility, and peace of mind.
Let’s Connect at Unified
At this year’s Unified Wine & Grape Symposium, we’re excited to connect with winery leaders and operations teams who are thinking about what’s next. Stop by our exhibit to learn how Wineshipping’s technology, On-Demand Fulfillment, and value-added services can help you simplify operations, protect your brand, and deliver wine experiences worthy of what’s inside the bottle.
December 23, 2025
The 12 Stats of WineshippingWe’re trading partridges and pear trees for 12 stats that capture our partnership with wineries during peak season and beyond.
These reflect the care, collaboration, and commitment that go into every shipment, enabling wineries to fulfill with confidence across every route to market.
Because great wine deserves a great journey - and we’re thankful to be part of yours.
Cheers to a joyful holiday season





October 22, 2025
DTC Master Series | CRM Tactics to Sell More WineSeptember 24, 2025
You're Invited: DTC Master Series OnlineWe’re Bringing the DTC Master Series Online
Join us on Wednesday, October 8 for a virtual event focused on helping wineries turn customer data into stronger wine sales.
This event is designed to deliver practical, real-world strategies across CRM, SMS, and operations so you can build loyalty, improve personalization, and drive revenue.
What You’ll Learn
How to create a CRM-first culture across your team
SMS strategies that increase engagement and sales
How fulfillment and operations enable brand loyalty
Real examples from wineries seeing results
Featured Speakers
Liz Mercer – WISE
Mike Fishman – Commerce7
Jennie Gilbert – RedChirp
Pawel Smolarkiewicz – Wineshipping
Don’t miss your chance to sharpen your DTC strategy without leaving your desk.
September 24, 2025
DTC Master Series: CRM Tactics to Sell More Wine
The road to stronger wine sales starts with smarter customer data.
During this virtual event, we'll hear from WISE, Commerce7, RedChirp, and Wineshipping. Each session is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with:
- Clear next steps to activate your data and deepen customer relationships
- Proven tactics for personalizing customer experiences at scale
- Real examples of how winning wineries are using data to grow loyalty and lifetime value
If you're a winery leader looking to turn customer data into revenue-driving action, please join us!
September 3, 2025
Wineshipper Spotlight: Carlos Martinez, Junior Network Engineer
Meet Carlos Martinez, Junior Network Engineer at Wineshipping
At Wineshipping, we celebrate the talented individuals who keep our operations running smoothly across every site. Carlos is part of our IT Infrastructure department, where he plays a vital role in supporting all locations across our network.
Carlos officially joined Wineshipping in April 2020, but his journey began much earlier—back in 2012 with Pack and Ship Direct, which was later acquired by 24 Seven Enterprises, and ultimately by Wineshipping. This December, Carlos will celebrate an incredible 13 years as a Wineshipper!
More About Carlos
From the Club Line to IT
Carlos’s career path is a true Wineshipping story. He first started on the club line, carefully placing bottles and collateral into boxes. A pivotal moment came when, after being asked about his tech background, Carlos was offered the opportunity to step into an IT role. That conversation opened the door to a new career path, and he hasn’t looked back since.
- Favorite Wineshipping Offering: The innovative IT systems that power our fulfillment network. He enjoys being part of a team that’s always finding new ways to make operations faster, smarter, and more reliable.
- Favorite Music: Armin Van Buuren and electronic music which is always a good vibe.
- Pets: A dog named Lucky and a cat named Bruno.
- Favorite Animal: The coyote, which is also his nickname.
Carlos’s dedication, adaptability, and technical expertise make him an essential part of the Wineshipping team, ensuring our network stays innovative, connected, and reliable.
Want to join our team?
Explore our open roles and become a Wineshipper today!
July 31, 2025
Ready to Grow Your Career in the Wine Industry?
We're hiring Account Managers in McMinnville, OR and Napa, CA! If you're passionate about client success, love building relationships, and want to join a collaborative team, we’d love to meet you.
At Wineshipping, we stand for:
🔹 Unity – We support each other and our clients, celebrate diversity, and build trust through shared focus
🔹 Simplicity – We solve complex problems with simple, effective solutions...and with no drama llamas 🦙🦙
🔹 Fun – We work hard, grow together, and celebrate often because wine (and work) should be fun
Click the links below to apply:
July 18, 2025
CRM Tactics to Sell More Wine
The road to stronger wine sales starts with smarter customer data
Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with:
- Clear next steps to activate your data and deepen customer relationships
- Proven tactics for personalizing customer experiences at scale
- Real examples of how winning wineries are using data to grow loyalty and lifetime value
July 18, 2025
CRM Tactics to Sell More Wine
The road to stronger wine sales starts with smarter customer data
Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with:
- Clear next steps to activate your data and deepen customer relationships
- Proven tactics for personalizing customer experiences at scale
- Real examples of how winning wineries are using data to grow loyalty and lifetime value
July 18, 2025
CRM Tactics to Sell More Wine
The road to stronger wine sales starts with smarter customer data
Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with:
- Clear next steps to activate your data and deepen customer relationships
- Proven tactics for personalizing customer experiences at scale
- Real examples of how winning wineries are using data to grow loyalty and lifetime value
July 18, 2025
DTC Master Series: CRM Tactics to Sell More WineThis summer, we’re bringing together winery leaders, DTC experts, and industry partners for a powerful event series focused on turning customer data into real sales growth.
The road to stronger wine sales starts with smarter customer data
Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with:
- Clear next steps to activate your data and deepen customer relationships
- Proven tactics for personalizing customer experiences at scale
- Real examples of how winning wineries are using data to grow loyalty and lifetime value
Stops in this series
Healdsburg, CA - Little Saint
August 18, 1-4pm / RSVP Now
Paso Robles, CA - Cass Vineyard & Winery
August 27, 1-4pm / RSVP Now
Willamette Valley, OR - Domaine Serene
September 10, 1-4pm / RSVP Now
Who should attend
These events are designed specifically for winery leaders looking to turn customer data into revenue-driving action.
April 8, 2025
Modern Strategies for Winery GrowthJoin us for an exclusive in-person event featuring sessions from Commerce7, RedChirp, Wineshipping, and WISE at our Napa Headquarters on April 30 from 2:00 – 5:30 PM.
You'll learn:
- How modern technology drives DTC success
- Customer engagement tactics that boost sales
- Operational efficiencies to streamline fulfillment
This is a must-attend event for wineries looking to grow with the right technology and proven strategies. Learn more and RSVP here.
April 2, 2025
Wine Service Cooperative & Wineshipping Partner to Enhance DTC Fulfillment for WSC Members
Wine Service Cooperative (WSC), the wine industry’s long-established provider of specialized wine storage and shipping solutions, today announced a new partnership with Wineshipping, the premier logistics provider for the wine industry, to provide WSC members with seamless, best-in-class direct-to-consumer (DTC) fulfillment services. This collaboration allows WSC members to access Wineshipping’s innovative technology, nationwide fulfillment network, and deep logistics industry expertise—without any additional member investment.
WSC recognized the need for expanded logistics capabilities to meet the evolving demands of the wine industry, and sought a strategic partner that could offer scalability, advanced technology, and operational excellence for its members. Wineshipping emerged as the clear choice to bring an optimized, scalable fulfillment solution that allows wineries full visibility into their inventory, provides additional revenue opportunities from value-added service offerings, and enables enhanced control over their brand experience.
“We needed to take our services to the next level to truly meet the needs of our members,” said WSC President Steve Tamburelli. “Our partnership with Wineshipping represents a tremendous step forward in the quality and efficiency of service we can offer, providing our members with best-in-class DTC fulfillment while maintaining the flexibility and control they value.”
“We’re bringing WSC members a solution that not only enhances operational efficiency but supports and protects their brand—ensuring that every customer touchpoint reflects the quality and care they expect.” Randy H. Tucker, Chairman and CEO of Wineshipping.
What This Means for WSC Members
Through this partnership, WSC members gain access to Wineshipping’s industry-leading fulfillment capabilities, including:
- Nationwide Fulfillment Network - Strategic inventory positioning across multiple locations to reduce transit times and shipping costs.
- Temperature-Controlled Shipping – Enables wineries to safely ship year-round with Wineshipping’s temperature-controlled fleet.
- Innovative Technology – Real-time order tracking, inventory visibility, and seamless integration with key industry platforms.
- Customized Brand Experience – Wineries maintain complete control over packaging, presentation, and customer touchpoints.
- Omnichannel Support – While this partnership is focused on DTC, Wineshipping also offers direct-to-trade (DTT) and wholesale solutions, ensuring wineries can leverage the highest margin opportunities across multiple sales channels.
Wineshipping's mission is to protect their clients’ brands by ensuring that every shipment is prepared and delivered with the same care and quality as the winery itself would provide. Wineshipping’s services are an extension of the winery experience, and this partnership enables WSC members to maintain their brand integrity while benefiting from best-in-class logistics.
A Simple, Seamless Transition
WSC and Wineshipping are working closely to ensure a smooth transition with uninterrupted service and dedicated support for their members. The WSC customer service team will remain available to assist members, and additional training resources will be provided to help wineries maximize their use of Wineshipping’s tools and capabilities.
About Wine Service Cooperative
Established in 1972, Wine Service Cooperative supports the success of its member wineries with a comprehensive suite of DTC and wholesale storage, fulfillment, and logistics services. Our cooperative business model empowers members as owners and drives core values of accountability and exceptional customer service. We leverage best-in-class technology and facilities to optimize supply-chain efficiency and support winery success. To learn more, visit www.wineservicecoop.com.
Email: info@wineservicecoop.com



