March 1, 2026
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Primera Announces LX4000 Color Label PrinterMarch 1, 2026
New Primera AP380 Label Applicator - 30% Faster Than Previous ModelsMarch 1, 2026
Primera was on The Today Show with Kathie Lee and Regis!Katie Lee, Hoda and Regis raffled off 5 brand new All-In-One Primera Trio's live on-air!
Primera Trio is the world's smallest & lightest portable printer/copier/scanner. For more information visit www.primeratrio.com
See the video here!

March 1, 2026
Fast and Affordable Way to Apply Labels on Beverages
Primera’s AP-Series Label Applicators are the perfect semi-automatic labeling solution for cylindrical containers as well as many tapered containers, including bottles, cans, jars and tubes.
Set-up and operation is fast and easy. Just:
1. Set the guides
2. Place your container in the machine
3. Press the footswitch and your label is applied
The built-in spring-loaded pressure arm makes sure labels are applied firmly and without wrinkles. AP-Series Label Applicators are an ideal accessory to Primera’s LX- or CX-Series label printers. The applicators can also apply roll-fed, pressure-sensitive labels produced by most other flexographic, offset and digital presses.
For more information, click here.
March 1, 2026
Print Your Wine Labels In-House with Primera's LX2000LX2000 is Primera's newest and fastest pigment inkjet label printer. LX2000 represents an entirely new product class in desktop label printing. Large, separate ink cartridges for cyan, magenta, yellow, and black keep cost per label low, while print speeds of up to six inches per second produce your labels quickly. Printed labels can include photos, graphics, illustrations and text – even high-resolution linear or two-dimensional bar codes. Print labels when and where you need them in just the quantities you can actually use.
Features of LX2000:
- Large, separate ink cartridges
- Wide variety of substrates including paper, polyester, polypropylene and vinyl
- Speeds of up to 6" per second
- Pigment inks for more durable labels
- Wired Ethernet, USB 2.0 and wireless connectivity
- Built-in pizza-wheel cutter
- Bartender Ultralite software included for label formatting
- Operating systems: Windows® 7/8/10+ and Mac OS X 10.9+
Water and UV Resistant Labels
The combination of pigment-based inks and various synthetic materials make LX2000 labels highly water and UV resistant. This durability supports applications such as bath and shower products, frozen or refrigerated foods, beverages, and much more! With LX2000, you'll be printing durable labels fast and efficiently, all while saving time and money.
Durable Labels – A Complete GHS Solution
For those who need an extremely durable label or more specifically, a GHS (Globally Harmonized System) compliant label solution, LX2000 is the perfect choice. With its Color Shield, pigment ink and Tuffcoat Extreme PolyJet label substrate, the LX2000 inks have passed Section 3, BS5609 testing. The testing included removal of print by adhesive tape, abrasion resistance and permanance of print evaluations under extreme conditions, including exposure to UV light and repeated salt spray and immersion. The material and printed images from LX2000 passed in all three categories.
March 1, 2026
How to Print Your Own Quality Wine LabelsPrimera is excited to announce the newest addition to our desktop color label printers, the LX1000! 
LX1000 Color Label Printer replaces Primera's best-selling LX900. The printers are virtually identical in price, performance and functionality. However, LX1000 offers a number of additional features, including: pigment ink, lower cost per label and fast print speeds of up to 4" per second!
For more information, click here.
March 1, 2026
Know Your Label Costs! Primera's Costing ToolIt is important to know your label costs! Primera’s Costing Tool takes the guessing out of cost-per-label calculations! Check out the video below to learn more!
March 1, 2026
Have You Had a Chance to Check Out Our Newest Member of the Primera Label Printer Family?
LX500 is Primera’s newest and most affordable desktop color label and tag printer. Its high-yield, tri-color ink cartridge keeps cost per label low. Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels.
See how it could potentially save you small business time & money today:
http://www.provisioneronline.com/articles/103951-primera-introduces-lx500-color-label-printer
March 1, 2026
Complete Print-and-Apply Label SolutionThe AP-Series Label Applicators are the perfect accessory for labels produced by Primera’s popular LX- and CX-Series Color Label Printers and Digital Label Presses. Together, they provide a complete print-and-apply solution that is ideal for a wide range of short- to medium-runs.

March 1, 2026
Primera Introduces LX500 Color Label PrinterNew features include faster print speeds, optional built-in label cutter and improved print quality.

Plymouth, MN, USA (May 4, 2016) – Primera Technology, Inc., one of the world’s leading manufacturers of specialty printers, today announced its new LX500 Color Label Printer.
LX500 is Primera’s newest and most affordable desktop color label and tag printer. Its high-yield, tri-color ink cartridge keeps cost per label low. Fast print speeds and an optional built-in guillotine-style cutter allow users to quickly and easily print and cut their short-run labels. In addition, LX500 has a lower MSRP price than the printer it replaced which was called LX400, and is up to 270% faster on labels printed with comparable print quality. LX500’s MSRP price is $1295 while the LX400 was priced $200 higher, at $1495.
“Start-ups and other small businesses quickly realize that their labels must look professional. With LX500 they can produce labels that look as good as, or even better, than large, national branded products,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “With more than two and a half times the print speed, even better print quality than the previous model and at $200 less MSRP, LX500 is a compelling choice for any business that needs to produce stunning, full-color labels on-demand.”
Typical applications include product labels for coffee, wine, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX500 also accepts tag stock that can be cut with the optional built-in cutter, making it ideal for producing visitor, convention and meeting badges. LX500 can also be used for private labeling, test marketing, pre-press proofing and retail shelf labeling.
Printer drivers are included for Windows 7/8/10, along with Bartender Ultralite Software (for Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design programs for Windows can be used to design and print labels. A Mac driver is currently under development and will be available soon.
Qualified substrates include many different inkjet label materials, including Primera’s exclusive Tuffcoat Extreme â„¢ white and clear polyester and white BOPP. Paper labels are also available in high-gloss and matte finishes.
LX500 is priced at $1295 (MSRP) and LX500c (with cutter) is priced at $1395 (MSRP) in the USA and Canada. It is available now from Primera’s resellers and distributors worldwide.
Complete product details are available at www.primeralabel.com. Follow Primera on Facebook at www.facebook.com/primeratech and on Twitter at www.twitter.com/primeralabel.
About Primera Technology
Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 183 countries.
More information about Primera and its products is available on the Internet at www.primeralabel.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.
For Europe, Scandinavia, Middle East and Africa, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720 or by email at sales@primera-ap.com.
March 1, 2026
Tips for Designing Eye-Catching LabelsPrimera's Product Manager, Amber Miller, has some great tips on how to design eye-catching labels in the food and beverage industries. Apply these to the design of your wine labels and they'll be sure to pop!
Click here to view article
March 1, 2026
Print your own wine labels at home!
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Print your own full color labels on-demand! Print graphics, photos and bar codes on labels with our at-home color label printers.
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March 1, 2026
Primera Introduces LX910 Color Label Printer
Primera Technology, Inc., a leading manufacturer of specialized digital color printers, announced LX910, its newest desktop color label printer.
LX910 is Primera’s fastest desktop color label printer. It can handle labels as wide as 8.25” and as small as 0.75”. This latest addition can print a 4” x 3” label with 50% coverage in less than 6 seconds. In addition, ink costs are the lowest ever from Primera. This is due to a new, ultra-high capacity ink cartridge. On a 4” x 3” label, cost per label averages about $0.03 - $0.05 (USD) each.
Typical applications include product labels for coffee, wine, water, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. The printer is also ideal for manufacturing, laboratory, security, government, retail, and a wide variety of other markets.
Compared to other printers that are comparably priced, LX910 has a number of distinct advantages:
- Print Speed: best-in-class throughput at up to 4.5” per second.
- Print Quality: horizontal banding is a common problem with many lower-cost desktop color label printers. Not so on LX910. Banding is virtually eliminated – even on the fastest print speeds.
- Interchangeable Dye or Pigment Inks: with a simple swap-out of ink cartridges, LX910 can print with dye-based ink for brilliant, eye-popping color. Or, choose pigment ink for maximum durability against water and UV light. Both types of ink work interchangeably on the same printer.
- Single Ink SKU: LX910 utilizes an all-new, ultra-high capacity single CMY ink tank. You’ll only need to replace and keep on-hand one ink tank instead of two or four. This keeps your inventory simple and makes ink swaps fast and easy. Process black is dark and crisp. Best of all, process black uses no more ink than a separate black ink tank would for printing the same amount of text or graphics.
- Low Maintenance: Gone are the days of clogged nozzles, and unwieldy and expensive print head replacements. Users get a brand new print head each time they change the cartridge, simplifying maintenance and dramatically lowering on-going operating costs.
- Metal Case: instead of a cheaper plastic case that can break, LX910 has a tough, steel case with industrial-grade powder-coated paint.
Pricing and Availability
LX910 sells for $2695.00 in the USA (MSRP). It is now available on Primera’s online store at www.primera.com, through select North American Authorized Resellers and worldwide through Primera’s Authorized Distributors.
About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold through Primera Authorized Resellers and Distributors in more than 222 countries and territories.
For USA, Canada and Latin America, call 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676, by FAX at (763) 475-6677 or by email at sales@primera.com.
For Europe, Middle East and Africa, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720 or by email at sales@primera-ap.com.
March 1, 2026
Primera Introduces LX2000 Color Label PrinterThe LX2000 Color Label Printer is Primera’s newest and fastest pigment inkjet printer. LX2000 features large ink cartridges for lower cost per label, pigmented ink to allow for more water and UV resistance, front color LCD control panel and wired/Ethernet or wireless connection options. Other highlights include a viewing window for label stock levels, built in "pizza-wheel" cutter and print speeds of up to 6 inches per second.

March 1, 2026
Print your own full color labels on-demandCheck out Primera's newest and fastest pigment inkjet label printer, the LX2000!
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