Primera Technology

2 Carlson Parkway North, Ste 375, Plymouth, MN, United States of America, 55447

October 21, 2025

Your Wine Deserves a Label That Lasts

A wine’s label is more than just decoration—it’s the first impression of your brand. But exposure to moisture, ice buckets, and humid storage can ruin traditional labels, leaving bottles looking unprofessional and unappealing. That’s where water-resistant labels make all the difference.

Primera Technology offers wineries the ability to print highly water-resistant, custom labels on-demand. Using the right combination of ink and materials—like High Yield CMY+ Ultra Black Dye Ink with Gloss BOPP on the LX910, LX600, or LX610 printers—wineries can create labels that withstand spills, condensation, and the rigors of shipping. Even the LX4000 delivers durable results on a range of synthetic substrates.

Printing in-house also provides unparalleled flexibility:

  • No wasted labels, no obsolete inventory

  • Print only what you need, when you need it

  • Variable data lets you personalize each label for limited editions or events

  • Works on all shapes, sizes, and materials—from paper to vinyl

With Primera printers, wineries don’t have to wait days or weeks for supplier-ordered labels—they can produce professional, water-resistant labels in minutes. Many well-known vineyards have already embraced Primera’s solutions to protect their wines and maintain a polished presentation for every bottle.

Ready to keep your labels—and your brand—looking perfect? Explore how Primera Technology can help your winery print high-quality, water-resistant labels that last.

Learn More

July 3, 2025

Primera Technology Is Rated Excellent!
A Big Thank You to Our Amazing Customers!
We’re excited to share that three days ago, we’ve earned a 4.8 out of 5 stars rating on TrustPilot, a highly respected online review platform. This accomplishment wouldn’t have been possible without all of you – our loyal customers who continue to support us!

We’re incredibly grateful for the trust you’ve placed in us. As a company that’s always striving to improve and grow, your feedback and positive reviews mean more than words can express.

At Primera, we know that when you're a smaller player in the massive global printer manufacturing industry, you have to work extra hard to earn your customers’ trust. We’re committed to doing just that, and your continued support motivates us every day to do even better.

If you’d like to read more about what you and others are saying about Primera, please visit:

We’re proud of our rating, and we hope you’ll see why we’re grateful for the opportunity to be a part of your journey with Eddie and our other specialty printers. We’re honored to be your trusted partner!


December 30, 2024

Last Chance: Year-End Warehouse Closeout!
Warehouse Closeouts on Refurbs Through Friday, December 31st!
Save Even More on Already Discounted Refurbished Primera Label Printers, Label Applicators, Disc Publishers, and Photo Printers! Act now before they're all gone. 
Limited Supply. See discounts & rules below. 

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Label Printer/Applicator Refurbs 
Disc Publisher Refurbs
IP60 Photo Printer Refurbs
AP360 Label Applicator Refurb - Was $1,049, Closeout $839.20 
AP380 Label Applicator Refurb - Was $1,595, Closeout $1,099.00
AP550 Label Applicator Refurb - Was $1,799, Closeout $1,439.20
LX500 Label Printer Refurb - Was $1,149, Closeout $919.20
LX600 Label Printer Refurb - Was $1,499, Closeout $1,199.20
LX610 Label Printer Refurb - Was $1,999, Closeout $1,599.20
Bravo 4052 Disc Pub Refurb - Was $1,749, Closeout $1,399.20
Bravo 4052 Blu Disc Pub Refurb - Was $2,099, Closeout $1,679.20
Bravo 4201 Disc Pub Refurb - Was $2,099, Closeout $1,679.20
Bravo 4201 Blu Refurb - Was $2,449.00, Closeout $1,959.20
Bravo 4202 Blu Disc Pub Refurb - Was $2,599, Closeout $2,079.20
Bravo 4202 Disc Pub Refurb - Was $2,299, Closeout $1,839.20
Bravo 4202 XRP Refurb - Was $2,699, Closeout $2,079.20
Bravo 4202 XRP Blu Refurb - Was $3,499, Closeout $2,799.20
Bravo 4200 AutoPrinter Refurb - Was $1,299, Closeout $1,039.20
IP60 Photo Printer Refurb - Was $729.99, Closeout $620.49

Rules:
*Promotion valid through 11:59 PM on Tuesday, December 31, 2024. Promotional pricing is not valid with other offers or discount codes. Limit one SKU at discounted price per shipping address. Attention: Depending on demand, select products may go on backorder. To secure the promotion and your place in line please place your order or contact a sales representative for specific details regarding delivery times. Extended warranties are not available on refurbished units. Refurbished units are only available to customers in the USA.

November 13, 2024

Primera Announces LX4000 Color Label Printer
“Big Ink™” System Delivers Low Costs Per Label With Outstanding Speed & Print Quality. As Primera’s top-of-the-line color label printer, LX4000 is ideal for users who need to print up to 7,500 labels per day. The Big Ink system on LX4000 uses dye and pigment inks optimized for brightness, durability, and optical density. Both dye and pigment models are available as separate SKUs. LX4000 also features Primera’s innovative ClearView™ ink tank system, which allows users to monitor ink levels effortlessly without ever needing to open the printer’s cover.

October 31, 2024

Produce Highly Durable Labels in Any Shape with Catalyst V8 Laser Marking System
Watch the process in this video from our master distributor for EMEA, DTM Print. The Catalyst V8 is available worldwide through Primera Technology, Inc. and DTM Print.

September 30, 2024

New Primera AP380 Label Applicator - 30% Faster Than Previous Models
AP380 Bottle Label Applicator: Need a better way to apply your labels? Primera’s AP380 Label Applicator applies labels fast and accurately to bottles and other cylindrical containers.

March 25, 2024

Primera Announces AP380 Label Applicator

Perfectly apply labels to round and cylindrical containers at fast speeds 

Primera Technology, Inc. (“Primera”), a leading manufacturer of specialized digital printing equipment, today announced its new AP380 Label Applicator. This state-of-the-art applicator is designed to streamline the label application process on round or cylindrical containers, offering increased speeds and new features.

The AP380 Label Applicator boasts a host of features that make the labeling process faster and more efficient. With approximately 30% faster speed than Primera’s AP360/362 label applicators, it ensures labels are applied swiftly and accurately, providing a seamless finish on a wide variety of containers. The inclusion of an all-new label liner rewinder further optimizes operations by keeping the waste liner material off of the floor and winding it into a roll for easy disposal.

Key Features of the AP380 Label Applicator

  • Precision Labeling: The AP380 applies labels with impeccable precision, ensuring a professional appearance for every finished product. 

  • Increased Speeds: The applicator’s enhanced speed capabilities result in a significant boost in labeling efficiency, allowing for more containers to be labeled per hour.

  • Label Liner Rewinder: The waste liner is rewound as the labels are applied to the container, allowing for less clutter during high-usage periods. 

  • User-Friendly Operation: The AP380’s intuitive design makes it easy to operate, providing a hassle-free labeling experience.

  • Reliable Performance: With its ultra-reliable mechanical flag switch instead of ultrasonic sensors that must be “trained,” AP380 is expected to be the most robust and easy-to-use semi-automatic applicator available. Primera’s purpose-built flag switch has been installed in over 38,000 AP-Series applicators and is known for its longevity and reliability with various label types and thicknesses.

“We are excited to introduce the AP380 Label Applicator, which represents a significant advancement in label application technology,” said Mark D. Strobel, Vice President of Sales and Marketing. “This applicator not only speeds up production rates but also elevates product presentation, a critical factor in driving sales. With the AP380, labels are applied flawlessly and reliably, ensuring a consistent look across every package.” 

The AP380 Label Applicator complements Primera’s comprehensive range of label printing and applicator solutions, including the LX-Series color label printers and AP360/AP550 Label Applicators. It is also compatible with labels produced using various printing methods, such as flexographic, offset, and thermal transfer.

Pricing and Availability

AP380 is available now at https://www.primera.com/ap380-label-applicator-config.html . Or, call 1-800-797-2772 (USA and Canada) or +1-763-475-6676. AP380 sells for US$1595.00 (MSRP). Prices may vary outside of the USA. 

Complete product details are available at www.primera.com. Follow Primera on Facebook at www.facebook.com/primeratech.

About Primera 

Headquartered in Plymouth, Minnesota, USA, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. The company sells its products factory-direct and through Primera Authorized Resellers and Distributors in more than 200 countries and territories.

More information about Primera and its products is available at www.primera.com or by calling 1-800-797-2772. Outside of the USA and Canada, call +1 (763) 475-6676. E-mail sales@primera.com or live chat with us in any language and during regular business hours at www.primera.com.

May 22, 2023

Primera Announces AP-CODE Lot and Date Coding Module

Primera Technology, Inc. has announced its new AP-CODE lot and date coding module. AP-CODE is compact, affordable, and easy to use. It is designed to work seamlessly with Primera’s AP360 and AP362 Label Applicators, including new and existing installed units.

With no tools required, AP-CODE installs quickly to Primera’s AP360 and AP362 label applicators. It doesn’t need a separate power supply and includes a full-color touchscreen to enter data and configure date and lot codes. The print fields are free-format and can include letters, numbers, and many symbols. Formats can be stored for later use, speeding up production.The single black ink cartridge adheres to many substrates, including glass, metal, plastic, and laminated labels. Decap time is more than 24 hours, eliminating clogs and needing to cap print heads overnight.

“This is an exciting development for Primera’s industry-leading label applicators,” says Mark Strobel, Primera’s vice president of sales and marketing. “AP-CODE, in combination with our AP360 and AP362 Label Applicators, now allows our customers to apply their labels and simultaneously print dates, lot codes, and much more directly onto their containers – all with one integrated machine. Compared to hand-applying extra labels or using hand-stamping devices, the efficiency gains for our customers with AP360 or AP362 Applicators is significant.”

March 27, 2023

6 Factors for Buying the Best Color Label Printer

The buzz around desktop color label printers is no surprise, given their ability to offer companies a cost-effective and flexible solution for label printing. With color label printers, your company can lessen its dependence on ordering preprinted labels with their associated downtime and cost. In addition, label printer machines can increase your sales revenue and profit margins by enabling you to streamline the entire production process from start to finish. You can enhance your product visibility with vibrant, custom color labels and effectively market your products in a competitive landscape.

Choosing the right color label printer for your business is essential to ensure you get a return on your investment. With the plethora of color label printers available in the market, finding the right one just takes a little research. Consider factors like ink and label types and sizes, durability, and your desired speed and volume of labels. Understanding the maintenance cost and quality of support and customer service is also very important. You want a printer manufacturer who will support you when you have questions or maintenance requirements. In addition, ensure that the printer is user-friendly and that it’s compatible with your operating system and any software you may use along with it. Upfront research will help you purchase the correct product for your business needs.

October 13, 2021

LX3000 Color Label Printer with Big Inkâ„¢
LX3000 Color Label Printer with Big Inkâ„¢

October 13, 2021

LX3000 Color Label Printer with Big Inkâ„¢

LX3000 Color Label Printer with Big Ink™

The LX3000 Color Label Printer with Big Ink uses the same proven and reliable platform as Primera’s popular LX910 Color Label Printer, but with the addition of large, individual ink tanks and reusable thermal inkjet print head. LX3000 prints full-color, photo-quality images and bar codes on highly water-resistant and scratch-resistant labels. Both dye and pigment inks are available and are optimized for brightness, durability, and optical density. Your labels can include full-color photos, illustrations, graphics, text, and bar codes.  

Low Cost Per Print and Easy Set-Up

With large ink tanks and a reusable print head, LX3000’s cost per label is one of the lowest in the industry. From initial set-up to full operation, the LX3000 is easy to use. Plus, everything you need to start printing labels is included in the box. Each LX30000 ships with BarTender® UltraLite software, sample roll of high-gloss labels, reusable dye or pigment print head, dye or pigment CMY ink tanks, and USB cable. You’ll be printing full-color labels within minutes of taking the printer out of the box.

October 13, 2021

New LX3000 Color Label Printer with Big Ink Tanks Launched by Primera

Primera’s LX3000 Color Label Printer With “Big Ink™” is Now Shipping

All-New Big Ink System Delivers Very Low Costs Per Label With Outstanding Speed & Print Quality

 


PLYMOUTH, MN, USA (June 23, 2021) — Primera Technology, Inc. (“Primera”), one of the world’s leading manufacturers of specialized digital printing equipment, announced that the new LX3000 Color Label Printer is now shipping.

LX3000 uses the same proven and reliable platform as Primera’s popular LX910 Color Label Printer, but with the addition of large, individual ink tanks and a reusable thermal inkjet print head. The ink system is being called “Big Ink” to differentiate it from other Primera models. Print quality is exceptional with native 1200 dpi resolution with a maximum print resolution of 1200 dpi x 4800 dpi. Labels up to 8” wide x 24” long can be printed. Print speed is up to 4.5” (114mm) per second.

Each CMY tank holds 60ml of ink. Pre-primed, reusable print heads have another 42ml of ink, for a total of 222ml of “out of the box” ink. Both dye and pigment models are available as separate SKUs. Replacement ink tanks are easy to install and are self-priming.

The Big Ink system on LX3000 uses all-new dye and pigment inks optimized for brightness, durability, and optical density. In particular, LX3000’s process black has a very high optical density for the blackest blacks ever released by Primera in a CMY printer. Process black has many advantages for labels over the carbon black inks used by other color label printers, including better water resistance, compatibility with a broader range of specialty label media, and more resistance to smearing.

As Primera’s top-of-the-line color label printer, LX3000 is ideal for users that need to print up to 7,500 labels per day. Other users will find the very low operating costs to be just as advantageous. The rugged, powder-coated steel cover and all-steel frame helps to protect the printer in most office, warehouse, and factory environments.

LX3000 is compatible with Windows 7, 8x, and 10. A macOS printer driver will be available for download in Q3 2021. Interfaces include Ethernet & USB 2.0 wired ports; wireless connectivity is also available with a low-cost Ethernet to Wireless adapter. Primera maintains a list of tested and recommended third-party wireless adapters.

“With LX3000, we are excited to introduce such a highly capable desktop color label printer,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “For companies that need higher volumes of labels with the very best print quality, yet at an exceptionally low cost per label, LX3000 is an excellent choice.”

Printer drivers are available online along with a free and easy-to-use label design and printing software from Seagull Scientific called BarTender® 2021 for Windows.

Pricing and Availability

Buy factory-direct at www.primera.com or from Primera’s Authorized Resellers and Distributors in more than 130 countries. LX3000 has an MSRP of $2995 USD. Prices may vary outside of the USA.

Complete product details are available at www.primera.com. Follow Primera on Facebook at www.facebook.com/primeratech.


About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. The company sells its products either factory-direct or through Primera Authorized Resellers and Distributors in more than 200 countries and territories.

More information about LX3000 and all of Primera’s printers is available at www.primera.com or by calling 1-800-797-2772. Outside of the USA and Canada, call +1 (763) 475-6676. E-mail sales@primera.com or live chat with us in any language and during regular business hours at www.primera.com.

Notes to Editors: Primera is a registered trademark, and Big Ink is a trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

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April 7, 2021

Apply Labels to Wine Bottles Quickly and Accurately
Label wine bottles with front and back labels with Primera's AP362 Label Applicator. Labels can be applied at up to 1200 per hour. Primera's LX-Series Color Label Printer and AP-Series Label Applicators are used by wineries across the globe.

March 31, 2021

Apply Labels to Wine Bottles Quickly and Accurately with Primera's AP-Series Label Applicators

Primera’s AP-Series Label Applicators are used by wineries across the globe to apply either one or two labels to a bottles at speeds of up to 1200 per hours.


March 10, 2020

New LX600 Color Label Printer from Primera

Primera’s new LX600 Color Label Printer is now available. Bring your label printing in-house with Primera’s newest label printer offering high-quality labels at low cost per print. LX600 is perfect for a range of industries including health and beauty, food and beverage, chemicals and more. Shop now at https://primera.link/d929a


February 19, 2020

Print & Cut Your Own Wine Labels in Any Size or Unique Shape with Primera’s New LX610 Color Label Printer/Cutter.


Print & Cut-out your labels all-in-one machine. LX610’s combines printing and precision die-cutting into one easy, timesaving step. Just import your design and select a cut format. Choose from standard die-cuts such as squares, circles or rectangles in any size. Or, plot a contour cut that automatically and precisely follows the outline of the image*. In addition, standard pre die-cut labels and tags can also be fed through the machine just like any other desktop color label printer. LX610 is also ideal for new product testing, seasonal wines, limited releases and more. For more information, visit www.primera.com/lx610.

February 19, 2020

Primera LX610 Color Label Printer/Cutter
Print and Cut Your Own Product Labels in Any Shape and Any Size

December 16, 2019

5 Reasons Why Your Business Should Buy a Label Printer

Save time and money printing your own product labels in-house with a Primera Color Label Printer. 

  1. Save Time: Print your labels now with a Primera Color Label Printer. Stop waiting for online orders.
  2. Save Money: Never miss an order. Never run short on labels. Low cost per label. No wasted inventory.
  3. Reduce Waste: Print only the quantity of labels you need. Stop over-ordering!
  4. Be Flexible: Create new label designs on the sport for a new product, promotion or daily special. 
  5. Be Creative: Test new label designs and tweak old ones. Add personalization and much more.

Learn more at www.primera.com/


October 9, 2019

Primera AP360 Label Applicator Case Study Video

Craft breweries and distilleries of all sizes enjoy the flexibility of Primera’s label printers and applicators to produce and apply their high-quality, short-run labels. Whether printing hundreds of labels a day or limited quantities for a special batch, the LX-Series and AP-Series make it easy. 


See how Wander North Distillery in Minneapolis uses their Primera label applicator to quickly and accurately label their vodkas, gins and whiskeys.


Watch Video

August 7, 2019

Save Time and Money – Print and Apply Your Own Wine Labels

Printing and applying brilliant, full-color product labels on-demand is fast, easy and affordable with LX-Series Color Label Printers and AP-Series Label Applicators from Primera.

Wineries and vineyards of all sizes enjoy the flexibility and convenience of using LX-Series Color Label Printers to produce their high-quality, short-run wine and champagne labels. Whether printing hundreds of labels or small quantities for a limited production run, Primera label printers make it easy. Changing labels on-the-fly for a test run or seasonal blend is also a snap. Plus the 4800 dpi print quality is exceptional. Labels printed with pigmented inks on synthetic materials are also highly durable and water-resistant.

Labels can also be printed for retail packaging, corporate gifts and event and wedding labels. Simply add wedding names and dates, corporate logos with holiday greeting, anniversary photos or design a label for limited edition and seasonal wines.

Primera’s AP-series label applicators make applying labels straight and in a consistent position an easy and efficient process.