A WIN Series by Town Hall Brands

In this special WIN series we are providing tactics and tips to build a strong winery brand.

Before you can write your brand story to build your brand, you need to uncover what make you unlike the rest of your competitors.

As we’ve shared, get your team together and get each person to contribute. What makes you so special?

In this process, it is recommended that you try to find the one thing that will differentiate you, but wineries can actually identify numerous differentiators that can be used separately, or together, to attract and connect with new customers for its wines.

You may discover that there are a few unique things that your team can do, or something about the way you make wine that has never been explained before, that you can seek inspiration from. Once you take a thorough look at yourself and unearth what you have, that your competition doesn’t, you will have aspects of your brand that that you can call unique and celebrate.

Once you have defined your point of difference, in order to gain interest in our winery and its wines, you can use this differentiation to develop your winery’s brand story.

Whatever differentiation is you choose, it will go on to be an integral part of your business and marketing strategy, and therefore it must be genuine and honest. Today’s consumers demand transparency and honesty, so false passions and differentiators will be exposed quickly and could result in a negative backlash. Best to start fresh with the real deal.

We challenge you to take a look at your business and see if you are uncovering and celebrating your point of difference. Customers have an idea of romance when it comes to making wine, so make sure that you give them a unique, and real story that they can love. 

 

Town Hall Brands, based in Vancouver BC, works with wineries to build and promote their brands. With more than 20 years of experience (and in Canadian dollars), their team is a great choice for any US brands who need a refresh, or to start from scratch. Learn more on how your brand can be brought to life when you email Leeann Froese leeann@townhallbrands.com  or visit www.townhallbrands.com