At Town Hall Brands we do media relations and trade relations in the beverage alcohol and food space for wineries and wine regions.

We share a case study on some media exposure brought to life: our PR team worked with a news publication to curate a fun story on pairing Easter candies to our wine clients’ products. This story was very well received and was shared many times across sister outlets.

Blue Grouse Winery Quill Pinot Noir & chocolate eggs

As we do, our PR team shared the link to the coverage with our clients, but we also went one step further and did a mini photo shoot, taking a photo of each of the different wines & candy pairing suggestions that were featured.

We sent both the link to coverage plus a photo to the client (as a value add to our PR service), in case they want to use the link and picture together on their own social channels. As we recommended, the clients then shared the photo of their wine and its candy pairing and the link to the story on their social media.

Great. This gives thanks and value to the outlet and 3rd party credibility to the winery.

But one winery client went one step further. The wine shop manager purchased the candy that was mentioned in the article and also had it in the wine shop. When customers visited the winery, staff prompted ‘why don’t you try the pairing suggestion that was in the paper?’

This is a great example of how media coverage can be leveraged to be made the most of.

The winery is not only having the exposure of the people who come across the article on their own, buy the staff took the article and re-shared it through their own channels, and then also exposed it to walk-up traffic. This lent the suggestion of candy and wine some legitimacy (as it is not so common and seen as silly) by showing them this third-party exposure.

This is one very seasonal example, but how are YOU making the most of your mentions in the press?

Need help navigating that space? We can help.

Hit us up on social @townhallbrands or email us as below.

Town Hall Brands, based in Vancouver BC, works with wineries and wine regions to build and promote their brands. With more than 22 years of experience (and in Canadian dollars), their team is a great choice for any US brands who need a refresh, or to start from scratch. Learn more on how your brand can be brought to life when you email Leeann Froese leeann@townhallbrands.com or visit www.townhallbrands.com