June 20, 2013
Farm Credit Alliance Partners Team Up with Moss Adams, Turrentine Brokerage to Launch Wine Industry Benchmarking SurveyCall for Participants in largest Wine Industry Financial Benchmarking Survey since 2009!
SANTA ROSA, CA (June 2013) – Moss Adams LLP, in partnership with Farm Credit Alliance Partners ‐ American AgCredit, Farm Credit West, Northwest Farm Credit and CoBank ‐ and Turrentine Brokerage, announced the launch of the 2013 Moss Adams Wine Industry Financial Benchmarking Survey.
The confidential results will be a useful tool for wineries and vineyards in California, Oregon and Washington to measure their businesses against industry leaders and develop strategies to improve their operating and financial results. This survey will build on the results reported in 2009 that analyzed a range of topics including general industry trends, sales and production data, viticulture data along with operating and financial metrics by region.
“As a leading provider of financing to wine‐industry businesses throughout the U.S., we are excited to assist in developing this great work and gathering a true measurement of the industry as a whole,” said Terry Lindley, Chief Marketing Officer for American AgCredit. “Through this partnership with Moss Adams, Farm Credit will be able to assist in engaging even more industry participation to ensure results are precise and relevant. I know it will be an enormously useful tool not only for us as a lender, but for our customers as well.”
This survey is aiming to be the most comprehensive survey of the industry and will include both financial and operational benchmarks. The success of the final report will be dependent upon significant involvement from a depth of wineries, vineyards, negociants and other industry leaders.
This year’s survey includes distinct differences from the 2009 edition in both length and style. Most noticeably, participants will complete the survey on one of four tracks based on their business model in an effort to streamline the survey process.
Participants are also given a complete list of all information needed ahead of time to shorten the time required for completion. All participant information will remain confidential.
Begin the survey at www.mossadams.com/winesurvey.
Promotion of the survey will also be leveraged through relationships with established wine industry trade groups. This includes, but is not limited to, the following organizations:
- Sonoma County Vintners
- Napa Valley Grape Growers
- Sonoma County Wine Grape Commission
- The Wine Institute of California
- Family Winemakers
- California Association of Winegrape Growers
- Paso Wine Country Alliance
- Lodi District Grape Growers Association
- Monterey County Vintners & Growers Association
- Santa Barbara County Vintners Association
- Oregon Wine Board
- Winegrowers of Dry Creek Valley
- Russian River Valley Winegrowers
- WA Winegrape Growers
- WA Wine Industry Foundation
Findings from the survey will be released in October 2013 and will encompass the 2012 fiscal year operating and financial data. Participating wineries and vineyards will receive a complimentary copy of the final report. Nonparticipants will be able to purchase an electronic copy for $495.
For a complete list of regional winery and grower associations in California, go to: http://www.wineinstitute.org/resources/external-links/regional-winery-grower-associations-of-california
About Moss Adams
Moss Adams LLP is one of the largest accounting and consulting firms in the nation. Together with its affiliates, the firm provides insight and expertise to nearly 300 wine industry clients throughout the U.S.
About Turrentine Brokerage
Turrentine Brokerage is a leading provider to growers, wineries and financiers in the brokering of winegrapes from all California regions and wines in bulk from California and around the world. A reputable source for exclusive and superior market information with over 40 years of service, and the industry’s most experienced team of brokers and analysts.
About the Farm Credit Alliance Partners
Farm Credit Alliance Partners ‐ American AgCredit, Farm Credit West, Northwest Farm Credit and CoBank ‐ provide financing, leasing, insurance, and other financial services to agriculture and agribusinesses as part of the Farm Credit System. Combined, they serve more than 70,000 farmers, ranchers, cooperatives, and other rural borrowers in all 50 states.
About American AgCredit
Founded in 1916, American AgCredit is part of the nationwide Farm Credit System, and is the nation’s 6th largest Farm Credit cooperative. American AgCredit specializes in providing financial services to agricultural and rural customers throughout California, Nevada, Central Kansas, Northern Oklahoma, Western Colorado, and Northern New Mexico – as well as to capital markets customers in 30 states across the nation.
Financial services provided by American AgCredit include production and mortgage financing, equipment and vehicle leasing, crop and life insurance, lines of credit, and the Young, Beginning and Small farmer program. In addition, the Association provides interest‐free loans for qualifying 4‐H and FFA AgYouth programs, as well as college scholarships to young people interested in agriculture.
For more information about American AgCredit’s financial services, call 800‐800‐4865 or visit the website at www.agloan.com for a listing of offices by region.




