For the fifth consecutive year, Labeltronix is a gold award winner for Excellence in Flexography from The Flexographic Technical Association (FTA).

“With these latest honors, we have now won 24 gold, silver and bronze medals over a five-year period from the Flexographic Technical Association, and I’m very proud of our team that earned us this recognition,” said John Trail, president of Labeltronix.

Labeltronix also brought home two silvers and a bronze in the annual event, which is an international competition for excellence in flexography—a printing process that uses flexible relief plates with raised images.

The awards showcased Labeltronix’s innovative technology, which includes “high-definition flexo” color printing that produces photo-quality labels. The color on these stunning labels has a “real-life” look.

“We are the first—and only—label printing business in the country capable of delivering this premium quality on every order, every day,” says Trail. The decision not to charge extra for the upgrade in quality since it was introduced in 2009 is in keeping with the company’s Lean Labeling® philosophy. 
“One of our bedrock goals is to produce the highest quality labels available in the market while using Lean Labeling, which produces those labels at a cost and delivery that can’t be beat,” Trail says.

“We go for the gold on every project,” Trail says. “That attitude is reflected in our ISO 9001:2008 certification, which we earned in 2010. It’s the standard of excellence we continue to maintain for ourselves, whether we are entered into a competition, or not.”

The gold award was for processed printing on a metalized paper label that a sports nutrition product uses. The other three awards were for wine labels. Two silver awards were granted to Labeltronix-produced labels—one in the “screen uncoated” category and the other in the “line uncoated” category. Labeltronix also won a bronze for a “screen uncoated” wine label.

“We’re especially proud of that success this year, as we celebrate our 20th anniversary as a business.” Trail said. “With these latest honors, we have now won 24 gold, silver and bronze medals over a five-year period from the Flexographic Technical Association, and I’m very proud of our team that earned us this recognition.”

About Labeltronix

Celebrating its 20th anniversary of success in printing, Labeltronix has delivered the promise of quality and reliability in every customer solution it creates for consumer product manufacturers of food, wine, nutritional supplements, cosmetics, automotive, and personal care products. Labeltronix is Southern California's leading provider of labels, labeling systems and supplies, service and technical support. It has become the single-source supplier for all of its customers - its labeling experts don't simply follow the trends; they set them.

About the Flexographic Technical Association

The Flexographic Technical Association (FTA), chartered in 1958, is a professional society dedicated to bringing together all members of the flexographic printing community—printers, suppliers, consumer product companies, institutions, prepress houses and others—by providing opportunities for the free exchange of technical ideas and discussion of mutual concerns. The association is a proponent of maintaining and advancing quality standards, and includes 1,300 member companies and 50,000 individual members. 

A: Many labels coming through our plant right now incorporate texture. I believe the tactile experience - or "sense of feel" - is becoming an important factor in the design of wine labels. In order to accomplish this, Labeltronix offers custom background embossing tools to add texture to the label. In fact, tactile embossing has becoming popular to give customers a chance to feel the winery name or image on their label.

Call us at 800.429.4321 to learn more about how you can add texture to your label!

To our Wine Customers:

I'm sure you are aware about labels pending TTB approval and the government shutdown, but in the event you are not aware here's the details.

Essentially, the message is no applications for Certificates of Label Approval (COLAs) will be processed during this period and government employees will not be available to answer your questions until it reopens. However, the interesting part we noticed in their message is they will still gladly accept payments for taxes on wine.

We can understand how this may be frustrating for you.

Please know that we are here for you and if we can help in any way feel free to contact us any time. 

Every craft beer is one-of-a-kind, communicating it’s uniqueness to the craft beer connoisseur through their first visual impression – the label. Labeltronix, a leadingSouthern California provider of craft beer labels, creates distinctive labeling solutions that enable brewers to tell their unique brand and brew story through materials and processes tailored to the craft beer industry.

Exhibiting at the Craft Brewers Conference and BrewExpo America event in Denver,Colorado April 8-11 in Booth 944, Labeltronix understands that craft beer labels do more than provide facts. They have become something that many consider art – they tell the story of the brew, some using humor and some using beauty while others use their label to communicate an attitude.

Utilizing the optimum printing process with just the right materials is essential to presenting that story properly. Labeltronix has been providing consulting and printing solutions to meet brewers’ needs for many years, with several award-winning labels.  

Running a limited edition brew? Labeltronix features digital printing that allows companies to print smaller label runs cost-effectively. Foil finish, matte, photo-quality, varnish? Labeltronix offers label materials to meet every goal. Need a special shape to tell the story? Labeltronix delivers unique die shapes and finishes that complete the tale.

The Craft Brewers Conference and BrewExpo America is one of the largest conferences & trade shows for the vibrant craft brewing industry. With over 5,000 brewing professionals from around the world, CBC seminars and keynotes will provide brewers with information essential to keeping businesses on top of today’s competitive craft beer market.  To schedule a meeting with Labeltronix at the Craft Brewers Conference, please contact Jill Sambol at 714-363-4137.

Labeltronix, Southern California’s leading producer of high quality wine, food and consumer product labels, announces the release of Arctic Shield Estate® #4, the newest member in its Arctic Shield “chill-proof” family.

Arctic Shield Estate® #4 is waterproof and classy-looking—a sophisticated, uncoated white paper with laid finish. 

Suitable for either flexographic or digital-offset printing technology, Arctic Shield Estate® #4 can be embellished with the trendiest finishing touches, from adding hot foil stamping and/or embossing, to spot varnishes to create a stand-out touch. 

“Our Arctic Shield family of ‘chill-proof’ labels is expanding, and the Estate® #4 makes the perfect addition. It increases the options for our customers who need to keep their bottles in the cold, wet environment of ice buckets or refrigeration,” says John Trail, president of Labeltronix.

The company is so confident in the durability of Arctic Shield Estate® #4 that it will send samples for people to try on their own bottles in their own ice buckets. 

Labeltronix will be showcasing the Arctic Shield family along with all other unique solutions at next month’s Wines and Vines Packaging Conference on August 20th in Napa, CA.

For more information, contact Jill Sambol at (800) 429-4321, Ext. 137, or jsambol@labeltronix.com.

Estate® is a registered trademark of Neenah Paper Company

About Labeltronix – Celebrating 21 years of success in printing this year, Labeltronix has delivered on the promise of quality and reliability in every customer solution it creates for consumer product manufacturers of food, wine, nutritional supplements, cosmetics, automotive, and personal care products. Labeltronix is Southern California’s leading provider of labels, labeling systems and supplies, service and technical support. It has become the single-source supplier for all of its customers - its labeling experts don’t simply follow the trends; they set them.

Allureâ„¢ Starlight - with the luster of a pearl and the strength of a diamond - is Labeltronix' newest label material. Leal Vineyards Winemaker Robert Simons decided to use it so his tasting room and wine club customers would encounter something different, and he's received a very positive response.

Allure Starlight's embossed face stock offers:

• A white, polished, "pearlized" look
• "Wet strength" that withstands icy environments
• Environmental benefits, since it is Forest Stewardship Council (FSC) certified
• Acid-free and elemental chlorine-free

Request your sample now, or call us for more info, 800.429.4321. 

Labeltronix, Southern California’s leading producer of wine industry labels since 1993, has launched the AVA Series, a revolutionary new label material under the company’s hallmark Arctic Shield family of products.

The series features premium materials named after five of California’s most premiere appellations: Chalk Hill, El Dorado, Howell Mountain, Los Carneros and Monterey. Each label is unique, reflecting the rich diversity of the grape-growing regions, their specific terroirs and contributions to California’s wine history.

Jill Sambol, Labeltronix’s Marketing Manager, explains that the decision to link the label design to a sense of place came during her research on California’s distinct AVAs.

“I selected the names for each of the materials based on the characteristics of the region,” Sambol says. “The idea is that ‘your label tells a story, so does ours.’ This speaks directly to the wine industry.”

• The Arctic Shield Chalk Hill AVA label is a shimmery white, which plays on the region’s chalky white-ash soils that produce the grapes for Chardonnay and Sauvignon Blanc varietals.
• Reflecting the direct sunlight infusing grapes grown here, the Arctic Shield El Dorado AVA gleams with a golden warmth and cool character.
• The strength of the Arctic Shield Howell Mountain AVA material emanates from the region’s volcanic ash and red clay soils, producing a sheen reminiscent of its famous red wine varietals.
• The bright shine of the Arctic Shield Los Carneros AVA reflects the region’s sparkling wine and Pinot Noir production, as well as its natural beauty and reverie.
• Arctic Shield Chalk Hill AVA offers a broad appeal rooted in the beauty of its namesake region, with its mixed climate and the wide range of wine production.

Each of the distinctive AVA Series materials shimmers, some with a sophisticated texture, that is highlighted by rich tones of silver or gold. The AVA Series is built upon Labeltronix’s Arctic Shield brand, guaranteeing that all five label materials will stay affixed to bottles exposed to extremely cold or wet conditions, without disintegrating.

“Our AVA materials are really going to stand out on any bottle,” Sambol promises. “We’re always innovating for our customers in the wine industry. Everything we create is for that purpose.”

Labeltronix will be exhibiting and showcasing the AVA Series and the Arctic Shield family at the Innovation+Quality at Booth 344 and WiVi at Booth 630. For more information and to request an AVA Series kit, go to labeltronix.com

Location: Anaheim, CA
Web: labeltronix.com
WIN Profile: Labeltronix

Q: We use an all-black label that has some scuffing issues when our bottles are in transit. Is there any way around that?

A: Labeltronix offers an amazing material called Midnight Vellum. This high-quality label with a distinctive, upscale look is an all black vellum paper that is guaranteed to be "scuff-proof." You won't find any marks or edge wear from the shipping and handling process on Midnight Vellum. It's as beautiful as it is durable, too. Request samples today.

Keep your friends close and your glass of wine closer.

I drink a glass of wine every day in the hopes of living longer to drink more wine.

Do you want some wine with these primo Someecard messages?

That’s the idea behind SomeWine, the perfect pairing of Someecards—which is the #1 social media brand in America—and the 1026 Beverage Co.

The partnership is marketing four types of wines with label messages like the ones above.

Little wonder that 97 million+ consumers interact with the Someecard brand every month via social media. Produced by a cadre of comedy writers and artists, Someecards are so popular because they’re so funny.

And most of their appeal is in the highly desirable demographic of the 21- to 38-year-old millennials who now account for over a third of the wine consumed in the U.S.

Translating the E-Cards into Real Labels

Labeltronix played a major role in making the labels for SomeWine reach the millennial crowd and get their message across with just the right flair.

It wasn’t an easy assignment, says Tom Lynch, a partner with 1026 Beverage Co.

For one thing, the cards are flat, but the bottle is round, “so the full label is not as easy to see completely as it is on a flat card,” Lynch explained.

Another challenge was translating the colors for the cards from what’s perfect for the web to what works in print. “These colors are much simpler to create for the screen than print,” he said.

“Labeltronix helped us find a balance between the starkness of the colors, the thin font used for the words in the messaging, and the contrast needed to make them pop,” said Lynch.

That had to be done each time—as each label is a different color, which Lynch called an “added challenge.” Digital printing allows that kind of customization.

Finally, the Labeltronix team worked with 1026 to figure out how to incorporate all the wine-related information without detracting from the overall effect.

Through this process, from color testing to proofing, and more, “Labeltronix was a really efficient and helpful partner,” Lynch said.

“The brand has grown extremely fast since our launch, and it has been great to have a label print partner that we can count on to make the printing process easy, quick, and cost-effective,” he said.

1026 also believes in giving back. The company is committed to making a difference, so donates 1% of proceeds to non-profits through 1% for the Planet.

Labeltronix has scored its second win for the Jade Lake label produced on behalf of the Chateau Montelena Winery. 

This label first caught the eye of the judges at the Flexographic Technical Association (FTA), who gave it the “Excellence in Flexography” award earlier this year. They recognized it for the "tonal range" on the image, and the use of tactile varnish as a complement to the flexo printing. This wine was presented in the "narrow web, process, metallized" category of competition.

Then, the packagePRINTING Excellence Awards judges again recognized Labeltronix for the Jade Lake label, awarding it 1st place in the Wine and Beer Flexo (Process) Label category.  This label once again stood out for its use of luminescent foil and sculptured embossing embellishments.

“We continue to strive for excellence in every label that we print and are honored to have been recognized for doing just that,” said Shawn Plunkett, General Manager for Labeltronix.

“When Chateau Montelena Winery approached us with this design series, we knew it would become something special, and we added our own touches to make it so,” he said.

The label has an interesting story of its own.

"We had a vision for a wine label that was based on an iconic part of our property—the roofline of Chinese-style pavilions in the middle of Jade Lake. The focus was to bring to life these mythical creatures—and their story—within the tight confines of a wine label,” says Brian Baker, Vice President of Sales and Marketing at Chateau Montelena Winery.

The winery’s designer chose a textured background, and he highlighted the patterns that he saw in each of the creatures to give that background more depth.

“Then Labeltronix brought the design created by our internal team to life. The series sells out each year, and the label is a big part of the attraction to the wines,” Baker said.

ANAHEIM, CA (FOR IMMEDIATE RELEASE)– Finishing presses give labels those special touches that make them really “pop,” and this week, Labeltronix adds another piece of equipment to its busy operation.

The new equipment—a Digicon Series 3, customized with a number of multi process embellishment modules —provides Labeltronix customers with the latest options in high end embellishments designed to increase impact with their labels. By adding high-build varnishes, unique and complex foiling and embossing, brand owners can continue to expand their desires to create unique labels for their products.

“The first Bigfoot Digicon press was utilized to print so many of our client’s labels that we brought in another,” said Shawn Plunkett, General Manager.  Besides the “eye appeal” of the labels, Labeltronix customers were also pleased with the savings they realized with this technology over previous printing options to enhance appeal.

Silk screen or “high build” printing has been in high demand at Labeltronix, and this new press can accomplish this technique faster and more efficiently. High build printing forces ink through a mesh screen so it can accumulate in specific areas, resulting in a heavy ink deposit that gives a tactile feel on lettering and images.

This newest press addition to Labeltronix, who recently celebrated their 25^th year of operation, reinforces the company’s commitment to investing in and expanding their industry leading wine label printing facility.

 “Our growth is fueled by our customer’s excitement and desire to create labels that will elevate their product,” said Plunkett. “We’re always looking for ways to help our customers capture that vision and exceed the changing needs and demands set forth in the marketplace.”

Labeltronix is proud to have won "Best Of" category for Embossing/Debossing from PIASC.  The winning labels was the Diamond Collection Cabernet Sauvignon from L & W Trading.  Printed on the Nilpeter on Bright silver foil and additional embossing to emphasize the diamonds. #printing #embossing 

Labeltronix Marks 25 th Anniversary!

Labeltronix is celebrating its 25th anniversary as a standout and trendsetter in label printing, renowned for helping companies with their branding and labeling from retail shelves to manufacturing floors.

Founded in Orange by Dan Blair and Eric Shepard, Labeltronix first sold printers and labeling supplies. A decade later, the company opened its state-of-the-art digital label manufacturing facility.

Labeltronix was the first digital label printer in southern California. Today, it occupies a world class 50,000-square-foot facility with digital and flexographic printing and finishing presses, and a uniquely customer-focused education center.

“We’ve prided ourselves on building from scratch and doing it the good, old-fashioned American way,” said John Trail, President and Managing Partner with Shepard and Blair. Labeltronix has never had outside investors; rather, the partners reinvested every year into their people and business.

Labeltronix also has been consistent about emphasizing “people, passion and partnerships,” with its employees being central to all that the company has accomplished, and hopes to, said Trail. “It’s the people who power the company, the passion that keeps us going full-throttle, and the partnerships that we work for every day.”  

“From Day 1, we’ve been about embracing the latest technology and challenging conventional wisdom to find better ways to help companies with their label printing,” said Trail.

The company developed—and trademarked —“Lean Labeling,” a solution based on customer feedback. Labeltronix designed its facility and workflow on presses to economize during production. That process keeps costs down and makes “Lean Labeling” an optimal, economical solution to meet customers’ needs.

Labeltronix always maintains laser focus on quality, and has won hundreds of awards for label printing excellence from highly regarded industry associations.

“We’ve always been rethinking, looking for better ways, and challenging the status quo,” said Trail. Just over three years ago, Labeltronix established a division based on its original core—ReThink Labels—to introduce new ways for customers to gain more control over their label printing while allowing them to print their own high-quality color labels. 

To commemorate the anniversary, a Celebration in the Park will be held on August 19th as a fundraiser to benefit two organizations for people with disabilities. More details are available at this website: www.celebrationinthepark.info

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About Labeltronix www.labeltronix.com

Labeltronix has delivered the promise of quality and reliability in every customer solution it creates for manufacturers of food, wine, craft beer, spirits, nutritional supplements, cosmetics, automotive, and personal care products.

About ReThink Labels www.rethinklabel.com

ReThink Labels, a division of Labeltronix, builds on Labeltronix’ reputation as a source for top quality label printers and supplies. ReThink Labels provides on-demand label printing that bring companies a cost-effective solution to print and customize their own packaging and product ID labels.

You can see—and smell—the watermelons on the Cocomero label, thanks to the customized way Labeltronix created it.

Now, Cocomero’s scratch-n-sniff label is grabbing headlines, along with great reviews, like these:

• “One winemaker has found a creative new way to stand out from the pack: Winc's Cocomero rose wine has a scratch-n-sniff label on the bottle. It rewards those who give it a scratch with a burst of watermelon-scented glory.” – Bustle

• “Scratch-N-Sniff Rosé Is Here To Make Your Summer Days Ever Better” – KIISFM

• “Recently, we came across a wine whose label is offering more than just good looks …. This is one adorable label you can actually trust to deliver.” – Refinery29

• “Cheers to an easy Rosé choice, and here's hoping we have more vino labels to scratch 'n sniff in the near future!” – Delish

Cocomero is available through Winc, a wine subscription site.

“One of our ongoing focuses is to design formats that can amplify experiences in ways that normal packaging cannot,” said Tracey Bakun, a PR Associate at Winc. “Cocomero is an example of how our team is continuing to push boundaries with our products.”

The Winc team has been working with Labeltronix since 2015, and they keep coming back. “Labeltronix has always been super easy and flexible to work with. I could not ask for better service! Emily & Bill are top notch,” said Bakun.

Want to distinguish your vino with an aromatic “scratch-n-sniff” label, too? Reach out and we’ll set you up!

Visit the Labeltronix Blog

Looking for an advantage in the canned wine segment?

Millennials want to pop a can of wine, and we've got a solution: the Wine Label Wrap.

Whether you're bottling or canning, your wine deserves award-winning quality, outstanding embellishments, and shelf stopping appeal!

 A bottle’s label should evoke a mood.

Surf City Still Works’ labels give you that “chill” feeling. They beckon you to enjoy the distinctive craft spirits, and dream of grabbing a surfboard to catch a wave.

The new Huntington Beach distillery is paying homage to the call of the surf with artistic labels viewed through the clear bourbon, gin and vodka in the bottles.

The gorgeous “see through” labels are artwork worthy of displaying even after the bottles are empty. Huntington Beach artists Melissa A. Murphy and Sam Bernal created the designs.

What a way to make a splash on the spirits scene for Surf City Still Works’ husband-and-wife co-founders, Josh and Elena Kornoff.

Their vision was so clear that they wanted a distinctive way to create their packaging, and came up with the idea of being able to see through the bottle to admire the artwork.

Labeltronix adapted this concept and made it into a reality. Our flexo press can print unique “double sided” labels. This technique uses two different substrates. We printed a reversed image on a clear material, laminated the material Surf City chose, and then printed and registered the outside image on top.

The end result is a label that seems to be printed on both the inside and outside of the material, with artwork showing on the inside and visible also on the other side of the bottle, where another label can be affixed.

It’s a double win for Surf City Still Works, and their appreciative customers, too.

Labeltronix is ending 2018 strong with a 'Best in Class' award from the respected Tag and label Manufacturing Institute in the Flexography and Letterpress category.  The TLMI Annual Awards Competition recognizes the best package printing in offset, letterpress, flexography, multi-process and digital printing. With hundreds of entries in this category the award is testimony to the craftsmanship at Labeltronix.

The winning label was printed for Torrance, California based Smog City Brewing. "One of the things we love about working with Labeltronix is the quality of the labels and how they make our brand stand out on the shelf," says Jonathon Porter, Owner of Smog City Brewing.

"The label for our California Love product features a detailed illustration of the California bear from the state flag and serves as a celebration of the unity amongst local brewers for their love of California," continued Porter.

The California Love label had its challenges. "This label is 4-color process, which is extremely challenging to print flexo on uncoated material," comments Production Manager, Louie Mendoza. "We had to find the right ink to give us just the right amount of density to achieve good coverage on defined areas."  "We are pleased with the results and happy that the judges felt the same way," exclaimed Mendoza.

Labeltronix also took home two first place and one second place award at the TLMI Annual Awards. These add to the many other accomplishments Labeltronix has achieved in 2018.

In addition to the 'Best in Class' award from TLMI, this year Labeltronix was internationally recognized with two gold and one silver award in the narrow web category of the Excellence in Flexography Awards.   "It was quite an honor being selected out of a field of 170 entries," notes Jill Sambol, Marketing Manager for Labeltronix.

“We continue to strive for excellence in every label that we print and we are honored to have been recognized for doing just that,” stated Shawn Plunkett, General Manager for Labeltronix.

Labeltronix is one of the West's leading label manufacturing firms located in Anaheim, California.  The firm is celebrating 25 years of business; an achievement that comes from great people, a passion of quality work and the joy of developing longstanding client and industry partnerships.

Do you plan to visit WiVi 2019, the Central Coast's largest gathering of wineries, growers, and suppliers, in a few weeks?

We will be exhibiting at Booth #503 and hope you will join us if WiVi is on your calendar.

Use code "Guest19" to get a free tradeshow pass, and lunch (must pre-register online).

You can stop by for lunch and an introduction to some of our newest label materials and printing capabilities.

Or visit any time during the day and we're happy to show you the Labeltronix difference.