Corvus Cellars is a longtime Trysk client and proud member of the Red Mountain AVA. When they called their old friend Stephan Martinez, Founder and CEO of Trysk, to volunteer at their annual bottling party, we decided it would be great to take some pictures and really show our readers how the process of getting wine into the bottle works.

Only the biggest wineries actually own their own bottling facility. Smaller local businesses like Corvus hire a bottling-plant-on-a-truck.

This impressive achievement of engineering represented a massive shift in affordability and convenience when it first came onto the scene. An entire bottling line in the back of a semi!

Randall Hopkins, Owner and Winegrower of Corvus, recruits a team of friends and family to volunteer on the line. Step one? Caffeinate the crew! 

Step two: assign responsibilities. Duties break down into different repetitive jobs, just like any other assembly line:

• Unload the empty bottles
• Load the bottles into the machine
• Drop a capsule onto each bottle after fill and corking
• Keep an eye on the labels
• Pack cases with full bottles
• Run the cases through the tape machine
• Palletize the cases for storage

With this intelligent delegation, a dozen people can bottle a thousand cases in four hours!

Martinez says, “If the labels aren’t cut right, or if the liner doesn’t work, it can really ruin everything. It’s really fast! It’s kind of like I Love Lucy with the chocolates!

Martinez volunteers on a bottling line as often as he can to remind himself that this process is the end goal of a labeling business like Trysk. “I regret not doing it earlier in my career,” he adds, “Now we send new employees to a bottling line as soon as we can.”

Corvus owner Randall Hopkins says that the best part of bottling day is the camaraderie. “There’s music playing, good people are talking and having a good time, and at the end of the day you have this real and tangible thing in front of you. It feels like a real accomplishment.”

Hopkins throws a big celebratory dinner at his home to culminate the day. This year’s menu was short ribs, indulgent selections of library wines from his personal collection, and the new Corvus Cellars Rosé:

The perfect way to celebrate this fast-paced and high-stakes annual project.

Two Mountain Winery regales in the warm days and cool nights that typify the fine vineyards of the Yakima Valley. Brothers Patrick and Matthew Rawn took the plunge into winery ownership in 2006 and connected with us in early 2014 to assist with their main lines and new projects.

When they rolled out their Barrel Select “Brothers” line they knew they needed a label that pushed the envelope. As Matthew Rawn put it, “We wanted to push the size of the label, the thickness of the paper, and the emboss/deboss aspect, all with a minimal clean design. We wanted the physical attributes to say more than the design or copy.” And they knew they needed an understated elegance that reflected the character of the wine.

The Rawn Brothers went with Turnstyle Design in Seattle for their creative graphic expertise and called us in for an initial concept meeting. They knew what they wanted visually and so our job was to contain production costs while preserving the elegance of the idea. As printing experts, that’s what we do!

We helped  identify the right materials to emphasize their favorite effects while enjoying a wide-ranging creative discussion. In the end we decided that a combination of emboss/deboss, pearl foil stamping, and spot varnishes would be the base while leaving an area open for the Rawn Brothers to add their signature by end. Pretty classy stuff.

Early collaboration makes magic.

The red dot on the label is gloss varnished as well as debossed, meaning sunk in towards the bottle, and the silver logotype is embossed, or protruding. Each bottle is hand-numbered and hand-signed to further the bespoke profile of the varietal (and they only made a few hundred).

This was a wonderful collaboration between Trysk, Two Mountain Winery, and Turnstyle Design in Ballard who handled the graphics work. Oh, and the wine is delicious too!

Time for a shoutout to one of the best design teams in the Northwest!

Awdience sets the gold standard for label and packaging design. Elena and Aaron Payne (assisted of course by their new son Marlin) started their Wenatchee-based business in 2011 and have been helping regional wineries put their best foot forward ever since.

Awdience and Trysk collaborated on a project for Crayelle Cellars, based in Washington’s Columbia Valley.

Crayelle produces very small batches for highly-educated wine drinkers – between 60 and 140 cases a year! They felt their old label was not representing the quality of their product or the identity of their winery. Like we always say, the outside of the bottle should be as good as the inside!

Awdience embarked on a total renovation of Crayelle’s visual identity, beginning with their logo, transitioning into labels, and finally porting into their web site and all collateral and packaging.

Crayelle’s new logo projects quiet confidence and elegance. The subtle curves of the label top and logo components seem to say, “We took our time, because we wanted to get this wine exactly right.”

Another collaboration was for Wenatchee local heroes Pybus Public Market.

Pybus Public Market hosts local shops and seasonal farmer’s markets in a renovated steel mill. The structure has stood for many years and its renovation was a really big deal for the Wenatchee community. That’s why the market wanted to celebrate their big opening with a privately branded wine:

The historic photograph takes center stage for this project. The layout and font choices flow from there, reflecting the building’s industrial history and mimicking the architectural shape of the pointed roof and big, broad floor.

We asked Elena what makes a collaboration with a printer successful, and she said:

Open lines of communication. Discussing ideas early keeps the job successful, beautiful, and affordable. I can design to the client’s budget and do more with less.

If you need a top-notch designer for your next wine or beverage project, look no further than Awdience.

We can print and package anything, and we have. But wine? Well, wine is our first love. If you love wine then you understand.

Ask us about materials, volumes, unit costs, and we’ll have an answer. Tell us about your target demographics and budget and we’ll have an insight. When it comes to wine labels, we’ve done it all.

Digital Press: The Future Is Here

The breakthroughs in digital printing over the past few years have been nothing short of jaw-dropping. Our stable of HP Digital Presses ensure the right fit for any order, any size, any price, at a level of quality that you won’t believe. Small runs finish offline, large runs enjoy semi-rotary finishing, and no project is out of reach. Ask us, “Can I really print this?” and we’ll answer, “Of course, how can we get them to you quickly?”

Flexographic: Go Old School

Flexographic printing is often a good choice because of its versatility and price savings on large runs. This is what we did before we went digital and nobody “runs flexo” like we do. It’s perfect for faux surfaces, inline foiling and embossing, metallic inks, dual-sided printing, and more.

Materials: See What We're Made Of

The wine and beverage industry demands materials that are at once beautiful and durable. We have them ready for you.From standard Wet Strength materials to Wet Stick adhesives to our newly released IceBreaker with AquaLoc 100â„¢ we have you covered. Seeking a no-look approach? Clear poly is a perfect solution. Even textured surfaces from the paper mills to something you create specific to your brand, we can help.

Waterproof: Off the Duck's Back

Yes! We don’t just have waterproof materials, we encourage them. Trysk recommends a new, proprietary material construction called IceBreaker with AquaLocâ„¢ adhesive. We spent 4 years on R&D to get to the final product in order to solve the unfortunately common problem that paper labels face while in refrigerators or ice buckets.

We can also use a simple poly material with a plastic look or a regular wet-strength paper stock.

Specialty Treatment: Sky's the Limit

If you can imagine it, we can do it. Let Trysk bring your idea to life.

Foil Stamping: Inline, Flatbed, Semi-Rotary, Hot and Cold, even ink treatments on top.

Embossing and Debossing: A great method to make your logo or texture leap from the bottle, draw the eye artfully, and convey excellence and subtlety. Inline, Flatbed, Semi-Rotary, and Sculpted available.

Variable Images or Numbering: Selling a limited edition wine or beverage? We can number those bottles for you – but that’s just the beginning. Digital printing means that you can have a different image on every single label and the printing cost doesn’t change at all.

Tactile Varnishes: Whether it’s using one of our proprietary super matte UV varnishes for a suede feel or a super-gloss spot hit on an image to make it jump off the label we have solutions for every design.

Metallic Inks: True metallic inks are available for both flexo and digital projects. Let us advise which is best for you based on the project’s goals.

Click here for more information. 

Trysk combines extensive print and packaging experience with the desire to innovate and evolve. Our fresh approach to every project ensures that the final product always exceeds expectations.

Trysk was founded on the belief that what’s on the outside should be as good as what’s on the inside. That principle still guides us today.

See what our customers have to say about us!

Stop by our booth to check out the unique materials and finishes that we offer – including 163# Densissima (the thickest pressure sensitive paper on the market) and Rusticello (handwoven look).

Trysk Print Solutions is passionately dedicated to serving the wine and spirits industry by creating standout, beautifully crafted labels. Our expert team understands the industry’s
complexities and is committed to fostering lasting partnerships built on trust, responsiveness, and shared success. From first contact to final delivery, we strive to go above and beyond to ensure every project is delivered with meticulous attention to detail, care, and impactful results.

Trysk Print Solutions
Unified Symposium Booth: 141

Trysk Print Solutions is passionately dedicated to serving the wine and spirits industry by creating standout, beautifully crafted labels. Our expert team understands the industry’s complexities and is committed to fostering lasting partnerships built on trust, responsiveness, and shared success. From first contact to final delivery, we strive to go above and beyond to ensure every project is delivered with meticulous attention to detail, care, and impactful results.

Rustichello – Handmade look with large scale production

Rustichello non-woven swatchLooking for a hand-made paper texture that can also be auto-applied on rolls and is built for small to medium to large scale bottlings? Rustichello is here for you!

100# Rustichello is formed from fibers that are randomly distributed and non-directional, providing a hand-made artisan look with a textured irregular surface. The face stock is a non-woven synthetic paper that is known for its durability without tearing. Its beautiful fibrous textured surface is top coated for optimum print results making it ideal for high-end wine and spirit applications.

Hedges Family Estate presented us with the challenge to print a truly exquisite label that would match the high quality of their wine. Working with the team at Wausau Coated, we were able to be the first in line for Rustichello. We are proud to partner with the Hedges Family as the first to use this new material!

Contact us today to request samples and see how you can use Rustichello to transform your labels into something truly one of a kind.

See the label in person on November 30th at the WIN Expo in Santa Rosa, CA. We will be at booth 141. Use promo code TRY141 for a free trade show pass or $30 off conference sessions.

Trysk Print Solutions is excited to unveil TryskEdge™, a groundbreaking new label finishing process.

This revolutionary technique allows pressure-sensitive labels to feature a live, natural torn-edge—an exclusive detail that ensures each label is unique and visually striking.

With TryskEdge™, brands can now incorporate an organic, handcrafted look into their label designs, elevating product presentation and creating a memorable customer experience. For the first time ever, designers have the freedom to blend artistry with functionality, opening up an entirely new world of creative expression. Be among the first to explore TryskEdge™, and differentiate your brand in a competitive marketplace.

Trysk Print Solutions
Unified Symposium Booth: 141

Trysk Print Solutions proudly announces the launch of TryskEdge™, an exclusive new label finishing technique that delivers a live, naturally torn edge to pressure-sensitive labels. This process introduces a raw, organic texture never before available at scale. Each label features a one-of-a-kind edge detail, bringing handcrafted character and elevated shelf presence to premium packaging.

TryskEdge™ offers brands and designers a new creative tool to express authenticity and texture, ideal for highlighting artisanal craftsmanship and small-lot production. The torn-edge finish adds dimensionality and visual intrigue, making it well-suited for wine, spirits, and specialty food packaging.

“TryskEdge™ gives designers and brand teams a new way to add tactile, authentic character to their packaging,” said Stephan Martinez, Founder & CEO of Trysk Print Solutions. “This isn’t an effect created with a special die cut. It’s a true, torn edge that introduces organic variation and texture. No two labels are exactly the same, which makes each one feel intentional and handcrafted.”

To learn more or request a sample, visit www.trysk.com/tryskedge, contact your Trysk sales representative, or email info@trysk.com.

The Dossier Wine Collective label makes a bold first impression, printed on ultra-thick Densissima paper with both emboss and deboss for layered visual and tactile texture. This premium stock mimics the look and feel of letterpress, offering unmatched weight and definition that elevate the tactile experience. The refined finish stands out with a minimal label design that underscores the brand’s attention to detail.

Learn more about Densissima: https://trysk.com/densissima-letterpress-quality-labels/

Explore our capabilities, see recent work, and learn how we partner with clients to achieve standout results. 

We’re excited to unveil our redesigned website—built to showcase the labels we print and the collaborative relationships we foster with our clients in the wine and spirits industry.

From boutique producers to national brands, our work is rooted in one goal: helping bring your brand to life through beautiful packaging, thoughtful collaboration, and unmatched service.

Learn more.

On our new site, you’ll find:

• Our capabilities and expertise

• A refreshed portfolio of labels we’re proud of

• Photos and testimonials that highlight the incredible brands we work with

Visit trysk.com and let us know what you think—we’d love your feedback.

Thanks for being part of the Trysk community. Here’s to what’s next!

Cheers,

The Trysk Team

Check out our newly launched website featuring fun new label images and more!

Visit www.trysk.com

Stop by our booth 401 to check out the unique materials and finishes that we offer – including 163# Densissima (the thickest pressure sensitive paper on the market) and Rusticello (handwoven look).

Trysk Print Solutions is passionately dedicated to serving the wine and spirits industry by creating standout, beautifully crafted labels. Our expert team understands the industry’s complexities and is committed to fostering lasting partnerships built on trust, responsiveness, and shared success. From first contact to final delivery, we strive to go above and beyond to ensure every project is delivered with meticulous attention to detail, care, and impactful results.

Register here.

Until now, the heaviest estate-grade pressure sensitive wine label stock available was 80#. While this material can be debossed effectively, it cannot achieve the same depths as letterpress.

However, letterpress requires crafting one label at a time and hand application, so unless a winery’s production is a few hundred cases or less, it was not possible (or extremely time-consuming and expensive) to have a label on thick paper with deep letterpress relief… until now.

Stop by our booth and check out samples of our exclusive 163# paper stock, Densissima!

Swing by Booth 121 to check out our exclusive 163# Densissima paper stock. This is more than double the standard Estate stock (70#).

While these regular Estate materials can be debossed effectively, they cannot achieve the same depths as letterpress.

However, letterpress requires crafting one label at a time and hand application, so unless a winery’s production is a few hundred cases or less, it was not possible (or extremely time-consuming and expensive) to have a label on thick paper with deep letterpress relief… until now!

Densissima can achieve the letterpress look while being able to run on high speed bottling lines (as well as table top equipment).

Use our promo code TRY121 for $35 off any ticket! Register here: https://wineindustryexpo.com/

The print and design world is constantly growing. As technology evolves, so do the processes for label printing companies. However, there are some important steps you should follow if you want to successfully navigate the printing space, avoid common pitfalls, and craft a beautiful label for your brand.

For over 13 years, Trysk Print Solutions has used the latest technology to collaborate with design houses and allow people to differentiate their brand visually. According to Founder Stephan Martinez, wineries and producers need to ask specific questions and think about the printing and design process holistically. Are you consistently using the same container? What environmental factors could affect the label? Will this label and design withstand shipping conditions? 

In this episode of VINTed, Scout Driscoll talks with Stephan Martinez, Founder of Trysk Print Solutions, about the do’s and don’ts of wine label printing. Stephan discusses how the printing industry has evolved, shares advice for winemakers and producers in the printing process, and explains the importance of conveying brand intention through your design. 

Trysk will be at the WIN Expo on December 2 in Santa Rosa, CA.

Stop by booth 134 to check out the latest in print techniques and finishes! We have an exclusive paper stock – Densissima – that’s #163 (more than double the standard thickness of most label stocks) which allows us to emboss and deboss with letterpress quality. However, unlike traditional letterpress labels that needs to be hand applied, this is pressure-sensitive stock and has been tested and run on high speed labeling lines as well as table top machines. Swing by and grab a sample packet!

Use promo code TRY134 for FREE access to the trade show floor. 

Register here: https://wineindustryexpo.com/

We had a great time with Drew at Barrels Ahead - check out our conversation here! (Or he's got tons of other awesome interviews with industry folks if you are tired of hearing us talk!)