Today’s customers expect fast, convenient support — and they don’t care how small your team is. If they can’t get an answer quickly (and on their terms), they’ll move on. That’s a real challenge for small and mid-size wineries, especially those juggling tasting room traffic, fulfillment, events, and direct-to-consumer (DTC) sales — often with no dedicated customer support team. So what’s the solution? In our latest blog post, we break down the pros and cons of four common customer communication tools — live chat, chatbots, SMS, and AI agents — to help wineries choose the best fit for their business model, resources, and customer expectations. Here’s a preview: ✅ Live chat works great if someone’s there to respond — but for most small wineries, that’s not realistic. Often, customers are asked to “leave a number,” which turns a helpful tool into a dead end. ✅ Basic chatbots (rule-based

Save your seat for a free workshop for Outshinery clients, featuring Ben Salisbury of Salisbury Creative. How to navigate the world of 3-tier wine sales. November 17, 2021 10am Pacific | 1pm Eastern In this live webinar, Ben will walk attendees through the three options available to all wine brands: “traditional” 3-tier, “digital” 3-tier, and “winery direct.” Ben will separate the myths from the facts and provide a modern, up-to-date game plan even the smallest winery can begin to execute immediately.  Participants will walk away with the knowledge and resources they need to confidently move beyond the tasting room, wine club, and e-commerce channels. NEW sales opportunities await! RSVP now. Not yet an Outshinery client? Enter to win a free ticket.