To quote English poet John Keats, “Nothing is ever real till it is experienced.” Here are two ways to create engaging, memorable experiences for your winery or cidery audience that will make a lasting impression: 1. Pop-up Tasting Events Surprise and delight your audience by coordinating pop-up tasting events in unexpected locations. Set up temporary tasting stations in bustling city centers, popular parks, or unique venues, attracting passersby with the allure of a spontaneous tasting experience. This innovative approach allows you to reach a broader audience and create buzz around your brand. TIME Family of Wines tasting with the McWatters Collection 2. Bespoke Wine or Cider Experiences Offer personalized, bespoke wine or cider experiences tailored to individual customers' preferences. Allow people to create their own blends, participate in the winemaking process, or design custom labels for special occasions. By providing a one-of-a-kind experience, you not only

On the lookout for creative inspiration to elevate your winery or cidery’s next marketing campaign? From collaborating with like-minded industry leaders to generating interactive content, read on to learn how: TIP #1: Collaborative Limited Editions Team up with other wineries or cideries to create collaborative limited-edition products. This can involve joint production, blending, or aging processes, resulting in unique and exclusive offerings that are only available for a limited time. Collaborations not only attract attention, but also foster a sense of community among wine and cider enthusiasts. Blasted Church limited edition wines in celebration of 20th anniversary TIP #2: Interactive Social Media Campaigns Go beyond standard social media posts by creating interactive campaigns that encourage user participation. Launch contests or challenges that prompt your audience to share their wine or cider stories, recipes, or pairing suggestions. Incorporate user-generated content

In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Columbia can be a challenge. However, by embracing emerging trends, you can captivate your audience and leave a lasting impression.   1. Augmented Reality (AR) Labels Revolutionize your bottle labels with augmented reality technology. By integrating AR elements into your labels, you can bring them to life with interactive content, such as 3D animations, educational videos, or tasting notes. This interactive approach adds a touch of magic to your products and enhances the overall consumer experience. 2. Gamification Tap into the growing trend of gamification to engage and entertain your audience. Gamification is applying some elements of game playing (like point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encoura

Transport your customers into the enchanting world of winemaking and cider production through immersive virtual reality experiences. How to do this: create virtual tours that allow visitors to explore your vineyards or orchards, witness the production process, and even participate in virtual tastings. VR experiences provide a novel way to engage with consumers. 1. Virtual Vineyard or Orchard Tours Invite your customers on a virtual journey through your vineyards or orchards. Through VR headsets or even smartphone apps, they can explore landscapes, wander between rows of vines or trees, and admire breathtaking vistas. Incorporate interactive elements such as informational hotspots or guided narrations to provide educational insights about the terroir, varieties, or cultivation practices. By virtually transporting the audience to the heart of your winery or cidery, you can create a sense of connection and intrigue. 2. Immersive Production Process Take customers behind-the-scenes with a

"It's a wonderful, wide world of wine in the West, and each year we host the Sunset  Wine Awards to steer you to bottles worth seeking out. We assembled a panel of judges and tasted our way through hundreds of bottles that collectively represent what's being grown, made, and poured throughout the West. You'll find the winners at the top and other notable bottles throughout. These vintages deliver what wine lovers want most: accessibility, satisfaction and, above all, deliciousness. Cheers!"  ~ Sunset Magazine, Digital Issue ___________________________________________________________________________________________ Click Here for the 2021 Sunset International Wine Competition Digital Issue See Pages 91-142 for Competition Winners

SUNSET is the leading media brand of the Western lifestyle. Its International Wine Competition makes its winning wines part of the most influential wine program in the country. Its judges are some of the most experienced wine professionals in the West, including many Master Sommeliers and Masters of Wine. The magazine is committed to promoting its winners in ways that no other competition can. The competition is designed to attract all wineries interested in reaching the Western wine drinker and is juried by the best judges in the industry, who understand and appreciate the Western palate and lifestyle. Winning producers will be featured in the October release of a Wine Special non-print, digital edition with supporting microsite. Promotions for the Wine Award Special Issue will be placed in sunset.com, Sunset eNewsletters and Sunset social sites. The edition will be promoted and available for 12 months or until the 2022 Wine Competition Awards winners are announced. Entry Deadlin