WHAT IS A WEBSITE TEMPLATE AND TEN REASONS YOU WANT ONE In today’s fast-changing landscape, web experts agree that we should redesign our websites every three years. Don’t get us wrong, that doesn’t mean touch your website every three years. You should constantly update and keep your website current, but we’re talking about a complete reboot every three years. This refresh is necessary because our content and feature needs change and our consumer eCommerce and browsing habits are constantly changing. Look at the wine business in the past four years and how much has changed since pre-COVID. In addition to the obvious design revitalization, we should also be re-evaluating our website goals and needs on this three-year frequency. When facing a redesign, the first question that crosses the minds of most is, “Should I use a template or have this custom-built?” If you have done a big website from scratch before, you hired a designer and then a developer,

This live virtual event will feature three wine industry business leaders discussing how modern wineries can future-proof their sales platforms. Tips for preparing your website for the holiday season How wineries can drive more conversions with quality visual content Management tools to create and optimize feeds for several channels and marketplaces worldwide Panelists: Molly Spurgin, vinSUITE | Laurie Millotte, Outshinery | Martin Ender, DataFeedWatch September 21, 2022 9:30 am PST | 12:30 pm EST Save your seat! 

Your business is so much more than simply a brick and mortar location. In fact, in today’s world, you don’t even need a physical location to succeed (in some cases). That’s because even if you sell tangible products, it’s a digital world. A potential customer may look up your address to get directions to your store. They might read reviews to see if other customers have had a positive review.  Most of all, a potential customer often will look at your website before making a purchase. So your website has to offer a user-friendly experience for all those who visit. Check out these tips to ensure your website’s digital presence meets the needs of both your new and existing customers. Follow a Hierarchy If you aren’t familiar with design tactics, you may see a page and think to yourself, “Wow, this was easy to understand and follow!” The truth is, there’s a method to the madness. When a website or landing page is designed well, you