Join us at Eastern Winery Exposition March 24-26! Learn more: EasternWineryExposition.com #EWE Visit us at Booth 808 Use Code EWE26VIP for complimentary trades how admission.  Discover all that Western Square has to offer Stop by our exhibit booth to chat with our team, watch our informational video, and view Western Square products.  Winery Racks- two and four-barrel, stainless and powder coated. Learn more about our racking systems and how we can upgrade the safety in your warehouse. LaddersLearn more about our partnership with Stokes Ladders, and how you can utilize them in your warehouse.  Trailer, Shade Trailers, and Harvest BinsSet an appointment with our Ag Rep to learn more about how Western Square can keep your employees safely socially distanced and protected from the sun. Seismic Safety TrayLearn more about our exclusive Seismic Safety Tray and how you can apply this new technology to keep your employees and wine safe.  Barrel MasterLearn mo

January 28 & 29, 2026 Join us at Booth 938 Discover all that Western Square has to offer Stop by our exhibit booth to chat with our team and discover all Western Square has to offer. Each visitor with business card will be entered for a chance to win a $500 credit towards a future Western Square order or a pair of Custom Western Square wireless headphones.  Winery Racks- two and four-barrel, stainless and powder coated. Learn more about our racking systems and how we can upgrade the safety in your warehouse. LaddersLearn more about our partnership with Stokes Ladders, and how you can utilize them in your warehouse.  Trailer, Shade Trailers, and Harvest BinsSet an appointment with our Ag Rep to learn more about how Western Square can keep your employees safely socially distanced and protected from the sun. Seismic Safety TrayLearn more about our exclusive Seismic Safety Tray and how you can apply this new technology to keep your employees and wine safe.  B

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping, inboxes are saturated, and SMS campaigns are losing steam.  The two primary direct marketing channels most wineries rely on — email (used by 85% of brands) and SMS (used by 15%) — are showing serious signs of fatigue. Promotional emails are increasingly buried in spam folders, and just last week, some of the industry’s leading SMS providers urged wineries to limit their use of SMS this holiday season due to deliverability concerns. So what now? If you’re a wine marketer looking for incremental sales this year without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordabl

AI-Powered Winery Concierge Delivers 24/7 Hospitality to Sell More Wine Boost your DTC sales with the AI-Powered Winery Concierge—a 24/7 digital assistant that engages website visitors, answers questions, recommends wines, assists with orders, and captures leads in real time. Fully customizable and trained on your brand voice, it delivers seamless, always-on hospitality without added staffing, helping you convert more visitors and build lasting customer relationships. Explore the listing to see how this smart tool can elevate your customer experience and drive more sales. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Beautiful Santa Cruz Mountains Pinot Noir Need Grapes? Ciatti Has You Covered Bulk Wine Need Bulk Wine? Ciatti Has You Covered Shiners Custom Sparkling Shiners Available Now! Production Equipment 1/6bbl Kegs - No Term Month-to-Month Rental 2100l 7bar Jacketed Tank - Container Logic 350-Gal Wine T

Verdi Block Controller – Wireless Irrigation with Verified Flow Verdi’s Block Controller brings smart irrigation to your fingertips—fully wireless, battery-powered, and installable in minutes with no trenching or rewiring required. Just connect your solenoid, scan the QR code, and start automating irrigation across blocks and properties with 24/7 scheduling and remote control from your phone or computer. Designed to retrofit existing infrastructure, it’s compatible with 99% of sensors and delivers real-time alerts for leaks, flow issues, and system failures—so you can respond instantly and avoid crop loss. Save up to $500/acre on irrigation labor and fuel, reduce water use by 10–30%, and boost crop revenue by 10–20%, all with bilingual support and easy access to AI-powered documentation anytime. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Beautiful Santa Cruz Mountains P

As the wine industry reels following a string of economic setbacks, it has been hoping for a rebound. Conversations swirl around whether the sales decline is slowing or if a portfolio realignment to focus on premium wines could reposition the brand for success among consumers who are drinking less. Cure-alls for capturing the Gen Z and Millennial consumer abound, along with Instagrammable images of happy young women in hats. Technological innovation thrives, bringing solutions and automating processes from weeding to bottling and streamlining online direct-to-consumer sales. Almost all the worries are real, and experimentation is essential. But, in the end, wine is a nuts and bolts business. Winery owners tally up the costs and the sales revenue at the end of the harvest season and set about readjusting as necessary. Lately, the costs have been outstripping the profits at a greater rate than ever. It’s why we see dead vines and bare earth where vineyards were thriving yesterday a

With the arrival of spring, let's spring clean your warehouse! Take advantage of Western Square's Spring Cleaning promotion. Our spring cleaning promotion offers our customers; $30.00 off per rack for Stainless Steel. $20.00 off per rack for Powder Coated. 10% off all other winery equipment. Free pick up, with the removal of old racks and delivery of new ones.  Reach out today to to get started spring cleaning your cellar! Western Square Industries (209) 944-0921 or click to email here

Stop by our exhibit booth to chat with our team, watch our informational video, and view Western Square products. Winery Racks- two and four-barrel, stainless and powder coated.Learn more about our racking systems and how we can upgrade the safety in your warehouse. LaddersLearn more about our partnership with Stokes Ladders, and how you can utilize them in your warehouse.  Trailer, Shade Trailers, and Harvest BinsSet an appointment with our Ag Rep to learn more about how Western Square can keep your employees safely socially distanced and protected from the sun. Seismic Safety TrayLearn more about our exclusive Seismic Safety Tray and how you can apply this new technology to keep your employees and wine safe.  Barrel MasterLearn more about our Barrel Masters and how you can apply its technology to your winemaking needs.    SAVE THE DATE WiVi The largest gathering of Wineries, Growers and Vendors on the Central Coast. March 13, 2025 Paso Robles Event Center 21

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

Western Square is the industry leader when it comes to racking systems. Our Double Bar Wine Barrel Rack is your ultimate solution for versatile wine storage. Designed to offer exceptional strength and stability, this rack securely holds two barrels, making it a perfect choice for wineries.Crafted from durable powder-coated mild steel (available in the color of your choice) or sleek stainless steel, this rack adds both functionality and style to your space. With a range of sizes, from 15-gallon barrels to puncheon, it fits a variety of storage needs. Whether you’re looking to enhance your cellar or optimize your storage, the Double Bar Wine Barrel Rack provides the perfect blend of form and function. Western Square Industries WIN Expo Booth: 720 Western Square Industries, family owned and operated, was founded in 1976. Located in Stockton CA, Western Square is the world leader in the manufacturing of barrel racks and barrel pallets for the winery, brewery, distillery, and beverage