Tasting room guests aren't looking for just a pour – they're craving understanding and a deeper connection to your brand. Your guests want to know why your Pinot Noir vineyard is in a completely different location than your Cabernet Sauvignon vineyard. They want to grasp the unique ways that hills, valleys, and ocean proximity create the perfect conditions for each of your wines. Your tasting room team members can explain these reasons but without a visual aid guests struggle to truly envision and understand the multiple factors that differentiate each of your wines. The Missing Visual Link When your visitor has trouble picturing the reasons why location matters for your wines – especially out-of-town visitors - a custom-designed and branded map of your vineyards provides the visual connection they're missing. Your map becomes a powerful educational tool that works 24/7 – showcasing your vineyards in the various AVAs or highlighting blocks on your Estate

During tastings, your guests engage their senses of smell and taste of the wine as well as hearing your tasting room staff educate them on the wines. Now imagine enhancing that sensory journey with a stunning visual story – a beautifully crafted map of your vineyard locations with AVAs, or of your estate vineyard blocks. More than just a decorative piece, a custom-designed map transforms the tasting experience into an immersive journey. Your map is a wonderful way to increase your customer’s appreciation of your vineyards and wines. You can include whatever information is important to your wines - elevation, varietals, age of vines, clones, etc. – to convey the info in an easy-to-understand and visually pleasing way. A true enhancement to how your staff is educating.  When an out-of-town visitor who is not familiar with the geography of the area struggles to grasp why locations matter – such as why the Pinot Noir vineyard is in a totally different locat

Is your AVA Association, Winery Association, or group of winery partners looking for an affordable way to refer customers to one another? HipMaps offers a solution that engages visitors of all generations: a custom, personalized map of your group’s members that can both be printed and used in the HipMaps interactive app. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each winery on your map (“Specializing in Rhone varietals, they have a lovely view from their tasting room”), link directly to websites, and get directions. Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. A HipMap is the perfect tool for promoting awareness of the wineries