Filter Post Type
NewsVideoProductEventLink
Sort:
Most Recent
1–10 of 21
The 3rd Annual State of Winery Health Survey Is Now Open
The 3rd Annual State of Winery Health Survey is now live, and winery professionals are encouraged to participate. The goal: to gather real, actionable data on the financial, operational, and cultural health of the wine industry and create benchmarks that help winery teams make smarter, data-informed decisions.
The survey is open to all winery professionals, is completely anonymous, and takes less than 10 minutes to complete. All participants will receive early access to the results and be entered to win one of two $500 gift cards.
Last year's survey revealed several trends that are reshaping how the industry thinks about winery performance and business health:
80% of wineries report stable or growing sales, and 82% are profitable or have a plan to get there within 1–2 years
Wineries embracing modern technology are 50% more likely to see sales growth
Only 38% of wineries know their per-product profit margins, but those that do are more likely to be profitable
Wineries engaged in their local communities are 3x more likely to be profitable and report increasing sales
90% of leaders rate their workplace culture positively, while only 58% of winemaking staff feel the same
The results from this year's survey will build on those insights, giving winery leaders and professionals better visibility into how their peers are managing costs, pricing strategies, team dynamics, and long-term resilience across a rapidly changing market.
Take the survey here: https://www.surveymonkey.com/r/2026-winery-health-win
00
February 24, 2026
The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or the winery’s logo or even the product itself. Rather, it’s the entire perception a consumer holds in their mind about your company, your wine, your people, and everything you collectively represent. A brand is a conceptual identity that differentiates you from your competitors. It can be shaped by your name, your origin story, the design of your label, the personalities involved in your winery, your tasting room experience, your packaging, your email tone, your partnerships, or even how you respond to a customer complaint. All these elements come together to form the intangible yet powerful idea of your brand. It is, quite literally, eve
00
November 19, 2025
Winery health isn’t defined by one metric. It’s a reflection of how well a winery performs across three key dimensions: financial resilience, operational excellence, and cultural strength. Every year, InnoVint surveys hundreds of winery professionals to understand what truly drives a healthy winery. In the 2025 State of Winery Health Report, our statistical analysis confirmed that all three dimensions matter, but financial performance stands out as the clearest signal of overall business health. Profitability, sales growth, and pricing confidence consistently separate the strongest wineries from those struggling to keep pace. But the story doesn’t end there. Operational practices, technology adoption, and team culture all play vital roles in supporting long-term success. What Does “Winery Health” Mean in 2025? At its core, winery health represents a winery’s ability to stay profitable, efficient, and resilient — even as the industry faces
00
November 4, 2025
In today’s wine industry, effective vineyard and winery management requires more than just good farming practices—it requires data. Geographic Information Systems (GIS) have become a powerful tool for wine growers, enabling them to track, analyze, and manage data on everything from vine health to irrigation systems. Ray Carlson & Associates has been leveraging GIS technology to help clients manage their vineyards more efficiently and with greater precision. What Is GIS? GIS (Geographic Information System) is a framework used to collect, manage, and analyze spatial and geographic data. In the context of vineyards and wineries, GIS helps manage land-based data that can inform decisions on everything from crop yields to vineyard design. Why GIS Matters for Vineyard Management For vineyard owners, GIS provides a way to visualize complex data and make informed decisions. Some of the ways GIS can be used in vineyard management include: Mapping Vineyard Features: GIS helps map
00
May 20, 2025
In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative beverages—non-alcoholic wines, wine-based cocktails like Frosé, and low-alcohol spritzers. These trends are carving out significant space, appealing to younger generations, health-conscious consumers, and a broader range of visitors. The rise of alternative beverages in tasting rooms isn’t just a fleeting fad—it’s a response to shifting consumer preferences and lifestyle trends. The adaptability of tasting rooms to these new offerings is a testament to the industry’s resilience. The question now isn’t whether tasting rooms should adapt, but how they can complement the core identity of wine while capturing the attention of a broader audience. Changing Consumer Preferen
00
May 13, 2025
PS News: 2025 State of Winery Health Survey Now Open; How Bad Is Wine's Oversupply Problem?
00
The 2nd Annual State of Winery Health Survey is now live, and wineries of all sizes are encouraged to participate. The goal: to gather real, actionable data on the financial, operational, and cultural health of the wine industry — and create benchmarks that help winery teams make smarter, data-informed decisions. The survey is open to all winery professionals and takes less than 10 minutes to complete. Responses are completely anonymous. All participants will receive early access to the results and be entered to win one of two $500 gift cards. In its first year, the survey revealed several trends that challenged industry assumptions: Despite ongoing challenges, 86% of wineries rated their overall business health as average or better 90% of top-performing wineries were cashflow positive Wineries with strong financial health were 7x less likely to experience unwanted employee turnover 70% of top wineries reported gross profit margins above 40% Only 43% leveraged modern tech to str
00
November 13, 2024
InnoVint is excited to unveil the results of our latest State of Winery Health survey, spotlighting what makes a wine business truly successful. Based on responses from 450+ winery professionals, we’ve identified key behaviors and strategies that set the healthiest wineries apart. Here’s a sneak peek of what we found: 70% of top wineries achieve gross profit margins above 40% 77% of top wineries are actively involved in their communities 43% of top wineries wineries leverage modern technology to streamline operations The healthiest wineries maintain a 65/35 DTC-to-wholesale ratio. ➤ These insights are just the tip of the iceberg. Grab your copy of the full report at InnoVint’s Booth 402. Plus, enter to win a Yeti 65 Hard Cooler! InnoVint WIN Expo Booth: 402 InnoVint provides user-friendly, intuitive software built with winemaking in mind. Our winery operating system includes solutions for vineyard tracking, wine production, compliance, cost accounting, and inventory
00
October 17, 2024
Have you read the State of Wine Business Health Report from our friends at InnoVint yet? InnoVint surveyed 453 wineries about a variety of parameters to get a pulse on the health of the wine industry. The entire report is full of interesting observations that can be used to make improvements in your winery. There are a few points that particularly stood out to us at Admeo. We are thrilled to see that "64% of wineries with excellent operational health use more technology compared to their peers" and that "66% of wineries with excellent operational health are more data-driven". These numbers show how important it is to embrace technology. For the 5 Tenets of a Healthy Wine Business, we are thrilled to see how vital it is to rely on data that comes from the best technology. We couldn't agree more how crucial it is to "empower your team with right tools and technology, from vineyard to production to sales and finance." This is a terrific repo
00
Access financial, operational, and cultural benchmarks based on a survey of 450+ wineries. Download your free copy of the report to see what the healthiest wineries are doing to find success in 2025 and beyond. Learn More
00