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December 18, 2025

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience! A Community Built on Family and Tradition Located in northeastern Sonoma County just north of Healdsburg, California, the Alexander Valley is home to 33 wineries and 77 winegrowers, many of them family operations with generations of history in the valley. It's a community where tradition, collaboration, and world-class winemaking go hand in hand. The Alexander Valley AVA (American Viticultural Area) is celebrating its 40th anniversary, and HipMaps provides a modern tool that helps visitors truly experience and understand this magnificent valley. The AVWG HipMap showcases the valley's diverse terrain, from vineyards on the valley floor along the beautiful Russian River to those nestled in the Mayacama Mountains. The interactive app lets visitors see their real-time location on the custom-branded map, learn a
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We're making it easier than ever for winery associations, informal groups of wineries and winery partners to collaborate on a sophisticated marketing tool that works 24/7 for years to come! Our Harvest Special offers the best value we've ever provided so maximize your marketing budget with a collaborative HipMap! What You Get With Our Harvest Special ✓ 10% discount - Custom HipMap is normally $1,999, now $1,799. ✓ Unlimited app uses for the entire first year (normally $100 to $1,000 extra). ✓ Flexible timeline – purchase before October 1st but start designing when you're ready. When shared among 20 participating wineries, that breaks down to just $90 per winery in year one with no additional charges. See It In Action Want to see exactly what your $90 investment creates? Watch this 3.5-minute video as HipMaps Founder Rachel LeRoy shares examples of HipMaps designs and demonstrates the features of HipMaps interactive app that the younger generations especially lov
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Picture this: 20 wineries each contribute $100 and collectively receive a sophisticated marketing tool that works 24/7 for years to come, referring business to each other, marketing their area, and creating memorable experiences for visitors. With HipMaps' Harvest Special it's even easier for groups of winery partners like yours to maximize your marketing budget with a collaborative HipMap! The Math That Makes Sense With HipMaps' Harvest Special*, your group receives a 10% discount on a custom HipMap, bringing the normal $1,999 price down to $1,799. AND you receive unlimited HipMaps app uses for the first year! When shared among 20 participating wineries, that breaks down to just $90 per winery in year one with no additional charges. After the first year, HipMaps app hosting ranges from $100 to $1,000 annually depending on usage, meaning each of your 20 wineries would contribute between $5 and $50 per year for ongoing hosting – still less than most wineries spend on a
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The wine industry is made stronger with collaboration, and we love seeing how winery associations – both formal and informal - support each other to create wins for everyone. From a collection of Oregon's Yamhill-Carlton AVA members referring business to each other to Sonoma Valley’s family-owned Little Vineyards sending tasters deeper into their community, we're designing custom HipMaps that showcase how winery partnerships can elevate the entire visitor experience. A True Community Effort When groups of wineries use HipMaps to refer business to each other, each participating winery displays their custom branded and styled HipMap prominently in their tasting room, making it very easy for guests to discover other wineries to visit. Visitors simply scan the QR code on the map, download our user-friendly app, and enter an access code specific to that map. Then… Our Interactive App Makes This Map Experience Special When guests open the HipMaps app they see their
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Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each place that you highlight, link to directly websites, and get directions. Personalized Maps Tailored To Your Needs Every HipMap starts as a blank slate and is versatile to meet your goals. Your unique HipMap includes locations and highlights YOU choose, exactly what you would like to say about each location, and is designed in your style and branding. No two HipMaps are the same! Because of HipMaps’ versatility, they are great for winery associations, AVA associations, informal groups (e.g. boutique wineries in a particular area), wineries wi
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