Each year, Silicon Valley Bank conducts this survey to gather and provide metrics, insights and trends in the wine industry. All respondents who fully complete the survey will receive gratis survey results that include anonymized detailed responses, summary analysis and more than 50 charts wineries can use to benchmark their performance. We scrub surveys that are incomplete or do not meet minimum levels of accuracy. We expect to provide survey results to participants just prior to the release of our State of the Wine Industry Report in January. Thank you for participating in our annual survey! Complete survey here, by October 15.

Webinar on March 3 to include insights and advice for winery owners Ekos, a winery management software company, is hosting a webinar on 2021 wine industry trends, in partnership with Paul Leary of Assemblage Strategy Group and Rob McMillan of Silicon Valley Bank. The free webinar will take place on Wednesday, March 3, 2021 at 2 p.m. PST (11 a.m. EST). The session will focus on the latest industry trends and how wineries can embrace change to propel future growth. A mix of statistics and actionable insights, the webinar will focus on three trends: Increase in ecommerce and online sales Changing consumer behavior The growing importance of technology “The challenges of 2020 have expedited the need for wineries to digitize their operations, embrace ecommerce, and appeal to millennial and Gen Z audiences,” said Josh McKinney. “We are excited to bring together two industry veterans to share the latest research and their personal commentary on how to capitalize on these