Ever wondered what turns a simple wine bottle into a tactile, timeless piece of art? At Bergin, glass etching isn’t just decoration - it’s storytelling in glass. In our recent article, we explore the art and impact of glass etching for wine bottles - a technique that transforms packaging into a tactile, permanent expression of your brand.  From intricate vineyard illustrations to winemaker signatures and limited-edition art series, etched bottles offer:  Elevated texture and visual depth Distinct shelf presence A keepsake-worthy finish Whether you’re launching a reserve label, a wine club exclusive, or a commemorative vintage, etching creates a lasting impression that customers won’t forget.  READ ON  to see how handcrafted etching can transform your next vintage into a piece of art.  Website: www.berginglass.com Instagram | Facebook | LinkedIn ABOUT BERGIN What began as an artisanal etching and painting studio in

Sacramento, we’re coming! We’re heading to the Unified Wine & Grape Symposium, and we couldn’t be more excited to connect with you in person. From January 28–29, we’ll be showcasing how thoughtful packaging can elevate a brand - from shelf to table. Whether you’re exploring a refresh or building something entirely new, our team will be there to talk through ideas, answer questions, and share what’s possible when design and craftsmanship come together. Stop by booth #807 to experience our packaging solutions up close, including: • Screen printing & etching techniques that add depth and distinction • Design-driven innovation built to support your brand story • Live painting on bottles, happening on the show floor - art in motion you won’t want to miss! If you’re attending the show, make sure to swing by and say hello. We’d love to meet you, swap ideas, and talk about what’s next for your brand. See

If you love the look of a classic paper wine label — soft, tactile, warm in your hands — but wish bottles could weather shipping, moisture, ice, and handling without cracking, smudging, or peeling, you’ll want to see how that “paper look” is being reimagined. At Bergin Screen Printing and Etching we’ve found a way. B screen printing directly onto glass, we recreate the matte, textured elegance of paper but make it hold up through the journey from cellar to table.  It’s more than just practicality. By layering inks and textures directly on glass, we build design freedom and durability into the bottle. Details stay sharp, colors stay true, and the experience remains craft‑driven and refined. Whether your brand leans traditional or modern, relies on subtlety or seeks shelf‑presence, this approach offers both aesthetic comfort and functional strength.  Imagine wine bottles that feel familiar as old‑world labels but perform like modern

Selecting the right decoration method for your wine bottles shapes how your brand appears on the shelf and in customers’ hands. Both screen printing and etching transform glass into a canvas that communicates your winery’s story, yet each technique delivers distinct visual results, durability characteristics, and production requirements. Understanding these differences helps you match method to purpose, whether you’re bringing an approachable everyday wine to market or marking a milestone with a one-of-a-kind bottling. In our recent article, we break down the key differences between screen printing and etching to help you choose the decoration style that best fits your brand. What we cover: Appearance and Branding Capabilities – How each technique looks and feels Durability and Surface Longevity – How each decoration method holds up over time Cost and Production Requirements – Scaling vs. artisan approaches Brand positioning – Match

Consumers are drinking differently. Smart wineries are packaging differently. The wine industry is entering a moment where packaging innovation is no longer a nice-to-have.  It is becoming essential. As consumer habits shift, wineries need to look seriously at how they will integrate new formats and sizes into their production plans. Smaller formats, single-serves, multi-packs, pouches, and other alternative packaging have all seen steady, quiet growth. This is not a fad. It is a response to how people actually want to drink wine today. Consumers are exploring more, committing less, and looking for ways to enjoy wine that fit their real lives. They want options that support moderation, convenience, sustainability, and trial.  A four-pack of 250 mL cans allows someone to try a winery without buying a full bottle. A lightweight pouch is ideal for hiking or concerts. A half-bottle makes a midweek glass feel approachable rather than indulgent. When wineries resist these changes

Over thirty-five years of crafting wine bottle labels in Napa Valley has taught us something essential: wine packaging trends aren’t just about following fashion – they’re about understanding how design psychology translates into purchasing decisions. When a winery invests in thoughtful packaging, they’re not just decorating bottles; they’re building brand equity that drives measurable sales growth. If you’re looking for insight into where packaging is headed and how it shapes the customer experience, we invite you to read along. Here’s a glimpse of what we cover: Why Wine Packaging Design Drives Sales for Wineries – How packaging functions as a silent sales team and the shift from shelf appeal to brand storytelling. How Packaging Impacts First-Time vs. Repeat Purchases – What captures new buyers’ attention and keeps loyal customers coming back. Segmenting Wine Consumers by Packaging Preferences – What different dem

Design is the message. And when you print directly on glass, that message becomes unforgettable. We’ve seen millions of bottles come through our print lines, and certain design styles just work. They don’t need a label to stand out — they let the glass do the talking. In this week’s post, we’re showcasing 5 design styles that look beautiful on glass and create real shelf impact. • No labels. • No templates. • Just creativity, printed straight to the bottle. Below see the 5 styles — and reach out if you want help designing yours. 

Fedrigoni Self-Adhesives will take center stage at Labelexpo 2025, presenting a wide-ranging portfolio of innovative, sustainable and high-performance labeling solutions. Every visitor of our booth will experience a unique, personalized journey through our diverse applications. From wash-off labels designed for Wine, Spirits & Craft Beers to Beverage solutions, from materials for Food, Logistics to Home & Personal Care solutions, such as the advanced monomaterial option semi-rigid wet wipes packaging —recognized by RecyClass— which supports our transition to a more circular economy offering. We will also feature compostable paper and film alternatives, alongside fluorine-free greaseproof materials developed for food applications and solutions which incorporate recycled content, such as post-consumer materials in Wine, Spirits & Craft Beer as well as in food facestocks. Our product Re-Play Tintoretto exemplifies this commitment, offering premium wine labelling

At Bergin, our work on the Menagerie Cellars series - Shadow of Jaguars, Conspiracy of Lemurs, and Parade of Elephants - goes far beyond decoration. Each label is a vessel for storytelling, designed to spotlight endangered wildlife and spark a deeper connection between the consumer and conservation efforts. Decorating for Impact Creative Intent: The artwork captures the essence of each species - not just in appearance, but in movement and spirit. Emotional Connection: Patrons aren't just purchasing a bottle; they're supporting endangered wildlife. The label becomes a conversation piece, influencing both awareness and action. Applying our Screen Printing & Etching Expertise Our team had the privilege of both screen printing and etching these intricate designs for Menagerie Cellars, capturing the delicate details that embody the beauty of each animal. Screen Printing Transformed intricate illustrations into vibrant inks layered precisely on glass. Techniques lik

Channeling the free spirit of the ‘60s, this range reimagines soft pastel tones and retro hues for today’s boldest designs. Crafted with 80% recycled fibers, 20% ECF virgin fibers and infused with light-resistant pigments, these FSC® certified papers are made with care for the planet and a smooth finish, adding timeless charm to your creations. Unmistakably Fedrigoni. Uniquely Yours.