SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find. The updated visual identity and digital experience strengthen the connection between certified winegrowers and today’s sustainability-minded wine buyers—while maintaining the independent, science-based standards that have defined the program for decades. Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products continues to grow, wine buyers are paying closer attention to how their wine is produced. “Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified. “SIP Certified has always represented accountability and science-backed standards. This update ensures that c

Shaping the future of wine and spirits sales The new year is fast approaching, and the speed of change in wine and spirits sales has never been more startling. Many wine and spirits companies are operating if little has changed, and unfortunately, this is causing a significant separation between those who keep pace and those who fall far behind.  So that you can stay ahead of the curve and on top of trends, we’ve assembled a list of what we see as the top six trends to know. 1. “Digital” 3-tier comes of age The neon “no vacancy” sign has been flashing for years regarding wineries and distilleries trying to wedge their way into distributor portfolios. Distributors large, medium, and small are all at total capacity. We constantly hear stories from suppliers being turned away.  To say that wholesalers have reached “maximum capacity” would be a colossal understatement. But the good news is that alternatives DO exist. Consider exploring t

February 4th, 2021. Capturing email addresses in the tasting room is one of the most successful ways to promote future ecommerce sales, but it does provide a point of friction in the sales process.   Commerce7 has worked with its preferred payment gateway to retrieve the email address of the guest from a global database of emails based on the credit card being used. During the payment process, after a guest pays with an integrated EMV device, Commerce7 will show a suggested email address to the sales associate.   New to the Commerce7 Platform - The Email Finder is a simple and effective way for wineries to locate guests' emails in the tasting room so that they can focus on retargeting visitors and drive repeat purchases.  "Capturing emails in the tasting room for a new guest has always put the onus on the winery staff to ask for an email. We’ve seen POS solutions like Square shift that process so that after one merchant has captured the email, the other me

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