Wine club churn has always been a challenge, but the stakes are even higher as the direct-to-consumer (DtC) wine shipping channel has entered a period of sustained contraction. With 2025 seeing the largest year-over-year declines in both DtC wine shipment volume and value — according to the 2026 Direct-to-Consumer Wine Shipping Report — the channel is smaller, more concentrated, and increasingly reliant on a pool of higher-end customers. Stabilizing revenue in this environment means wineries must be more focused than ever on retaining customers in your winery’s wine club. In practice, churn rarely begins with a cancellation request. It typically starts with subtle changes in behavior that are easy to overlook in standard reports. This webinar will discuss: What those signals are — where and how to look for them How early churn forecasting differs from traditional churn reporting Which member behaviors tend to signal increased churn risk before cancella

Sonoma State University seeks an Executive Director of the Wine Business Institute (Administrator II) the Executive Director of the Wine Business Institute (Executive Director) is responsible for planning, developing, and leading the achievement of strategic goals for the WBI. Click Here to Learn More

Welcome to the season of growth! Not only outside, where we're still shaking off the remnants of a true California winter storm, but also within our (online) classrooms, where our spring courses promise to cultivate your expertise. Continue reading to discover more about our upcoming courses. A Survey of the Key Drivers of a Wine Business Intermediate Wine Business Management course | March 7 - May 2, '24 This 8-week course, taught by our greatly appreciated instructor David Bower, offers a comprehensive exploration of key aspects in the modern wine industry, emphasizing current practices and future opportunities. Students delve into vital areas such as regulations, production, distribution, sales, and marketing, gaining insights from operational wineries. The course culminates in a SWOT project, where students apply their knowledge to analyze a wine business/brand. Learning Objectives: Understand viticulture, enology, production, marketing, distribution, and sales. Evaluate al

Dr. Anisya Fritz  Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the return of its highly acclaimed Wine Entrepreneurship Certificate program, led by renowned strategist Dr. Anisya Fritz. This eight-week certificate program aims to empower leaders in small wine enterprises with the tools for success, whether it’s launching a new product, starting a venture, or advancing a career in the wine industry. Participants will delve into key aspects of the wine business, including setting clear objectives, assessing emerging opportunities, leveraging strengths, building strong financial strategies, and exploring various profitability models. You’ll also benefit from valuable insights shared by industry experts with years of experience. “Dr. Fritz’s visionary work in advancing the field of innovation in the beverage and wine industries make her a true exemplar of the CSU Sonoma State University spirit and it is an honor to have her

Attend educational sessions, experience trial tastings, join panel discussions, learn about current industry issues, and come celebrate with us Wine Industry Network has opened registration for the 10th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, December 1st, 2022. WIN Expo, the largest trade show and conference focused exclusively on the North Coast, is celebrating its 10th anniversary with expanded attendee features such as an outdoor equipment showcase and trial wine-tasting stations throughout the venue. In addition to these new attractions are extensive educational conference sessions and tradeshow with nearly 300 exhibitors. In recognition of the 10th Anniversary of the WIN Expo, and all that have supported it, through the month of September WIN is offering Free Trade Show passes and a discount on the conference sessions. 2022 Session Top