Every winery hosts events. A release party, a tasting experience, a harvest dinner. They’re great for engagement, but not all events drive wine club growth. Then, there are signature events—the ones that members build their calendars around, the ones they wouldn’t dream of missing. One of our winery customers hosts an event so popular that thousands of wine club members travel from all over the country to attend. It’s not just another wine release party—it’s a destination experience. The result? A wine club that people don’t just join—they stay in, year after year, because they don’t want to miss out. Not every winery can host a festival-scale event, but the concept holds true at every level: a well-crafted, exclusive event can drive massive growth for your wine club. What Makes a Signature Event Different? Not all winery events move the needle on wine club growth. A signature event isn’t just another tasting or release party

vinSUITE - Blog - End-of-Year Checklist for Optimizing Your Wine Club in 2025

We're excited to share with you a comprehensive blog post that captures the game-changing strategies discussed during WISE Academy's session at the Wine Club Symposium. Whether you attended the live session or not, this blog post offers valuable insights that could transform your wine club strategy. Here's a sneak peek of what you'll discover:  Top 3 Game-Changing Strategies: Embrace the "Yes, And" Approach to Member Experiences Conduct a Wine Club-Focused SWOT Analysis Implement a "Constant, Gentle Pressure" Training Approach These strategies aren't just theoretical - they're backed by real-world success stories from wineries that have implemented them. Don't miss out on this opportunity to elevate your wine club to the next level. We've made it easy for you to access all the information: Read the full blog post here. Watch session recording here. Download slides here. We're excited to see how you'll apply these insights

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club professionals. Don't forget to complete our Wine Club Survey here: https://forms.gle/WPzZVFxBdcxiCUoV7.    Session Highlights: State of the Industry & Survey Results: Kick off the symposium with a comprehensive overview of the current state of the wine industry, featuring key findings from our latest survey. Enhancing Wine Club Experiences: Discover innovative ways to create unforgettable and engaging experiences for your members. Leveraging Wine Club Data: Learn how to harness the power of data to drive growth and optimize your wine club operations with insights from Enolytics and Bergstrom Wines. AI-Powered Marketing: Delve into practical applications of artificial int