ROHNERT PARK, CA. (May 23, 2023) - Sonoma State University's (SSU) Wine Business Institute (WBI) announces its summer 2023 offerings of wine business certificates and courses. Designed to foster success in the dynamic wine industry, these programs offer comprehensive insights into various facets of wine business, including marketing, sales, finance, and production. Courses are accessible online globally, taught by industry experts, and include hands-on learning and networking opportunities. They can be taken individually or towards certificate completion. Wine Business Management Certificate: 'DTC Marketing & eCommerce for the Wine Industry' (May 25-July 20, 2023), taught by Ben Kraemer, dives into Direct-to-Consumer marketing, eCommerce, and digital channels to promote wine sales and customer loyalty. Wine Business Management Certificate: 'Foundation in Wine Business Management' (June 14-July 12, 2023), led by winemaker Mike Kush, explores fundamentals

Spring means time to blossom! Grow your career in the wine industry. Whether you're new to the business or looking to boost your career, the wine business courses through the Wine Business Institute will help you pursue your goals. All registrations for the Spring and Summer programs are open! Wine Business Courses & Certificates The online certificates in Wine Business Management* and Finance & Accounting build your wine business knowledge in wine commerce and trade, marketing and sales, finance and accounting, e-commerce, business challenges associated with viticulture, winemaking, and regulatory issues. The programs are developed and taught by national wine business veterans and experts in the industry. Whether you're a current wine industry professional, a winemaker or viticulturist, or someone seeking entry to the wine industry, this program provides the industry knowledge and business acumen necessary for your next career step. Offerings: Courses