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Today’s wine associations face rapidly changing consumer preferences, evolving demographics and new expectations for relevance and engagement. Rather than viewing these pressures as challenges, associations have an opportunity to lead by embracing innovation and extending their reach.

This is a pivotal moment for wine associations. The industry has a chance to move beyond tradition and truly embrace todays diverse, modern consumer.

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Increase customer engagement and improve your wine association’s marketing efforts with a custom branded map utilizing HipMaps’ interactive app! We make it easy to stylishly refer business to fellow wine association members, or to partners in any group of wineries, with a unique map showcasing the wineries you select, designed in your style and branding. The interactive HipMaps app is a hit with the younger generations especially as customers see their location right on your bespoke map, read your comments about each winery, link to websites and get directions. HipMaps are also printable, making it a breeze for everyone to print the HipMap and display it in the tasting room, easily referring customers to the next great spot. Watch the video to learn more from HipMaps Founder Rachel LeRoy, check out HipMaps.com, and from the HipMaps winery maps page set up a time to chat with Rachel!
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