Background PEJU Winery, a renowned Napa Valley leader on Highway 29, sought to enhance its user experience, increase revenue, update the brand, and enhance its wine club and e-commerce services. However, PEJU needed to retain its legacy accounting system, AMS.  Angelsmith’s vision was to provide a highly personalized, white-glove experience for visitors through an advanced and streamlined tech stack integration. Angelsmith, a leading eCommerce and MarTech web agency, designed and built the front end of the project. This quick case study explores this web development's challenges, solutions, and outcomes. “We went beyond the standard Commerce7’s already excellent personalization features to create a next-level individualized experience for PEJU’s website visitors,” said Eric Oliver, Angelsmith's president. He continues, “After experiencing the winery’s hospitality, we knew we wanted to create an online experience that matched its le