Demand decline improving with stabilization on the horizon Silicon Valley Bank (SVB), a division of First Citizens Bank, today released its 2026 State of the US Wine Industry Report. Widely regarded as the leading source of market trends in the premium wine sector, SVB’s 25th annual report provides an analysis of current market conditions, success strategies, and forecasts for the year ahead. The 2026 report estimates the following industry sales totals for 2025: Total volume of ~329 million cases (down from 335.9 million in 2024) Total value of ~$74.3 billion (down from $75.5 billion in 2024). The wine industry is moving through a multi-year demand correction, largely driven by value wines at the under $12 price point. Industry sales in 2025 declined 2.0% (by cases) and 1.6% (by dollars), yet both represent improvements compared to 2024. The industry ended the year with both profit margin compression and higher levels of inventory. The premium industry will likely experience its

Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs?  Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The panel shares field examples from tasting rooms and clubs, then maps them to simple operational changes you can test this quarter. You’ll leave with practical ways to shorten the join flow, add flexible commitment (pause/skip/swap or prepaid), and build habit-keeping touches between shipments—plus the metrics that show it’s working. What you’ll learn Reduce tasting-room friction: capture contact earlier and streamline the join flow. Flexible commitment: pause/skip/swap and prepaid balances convert “almost” members and save cancels—without discounting. Between-shipment engagement: one planned touch + a simple cancel-save step k

🚨 Missed our webinar last week on Wine Industry Network? No problem — you can still catch the replay and see how WineSpot helps winery teams automate up to 60% of support requests (emails, voicemails, and more): 👉 https://lnkd.in/eFsb9XMm We’ll also be exhibiting live at the Wine Sales Symposium in Santa Rosa, CA this Wednesday, May 14 — come say hi! ✅ Faster replies ✅ Happier wine club members ✅ Less stress for your team Let us show you what WineSpot can do. — Eugene, Pavel & the WineSpot Team

The "Three Steps to a Financially Healthy Winery" webinar is designed for winery owners, managers, and anyone responsible for the financial health of their winery. Whether you're an owner juggling multiple roles, a manager tasked with overseeing finances, or simply someone looking to improve your understanding of winery financials, this webinar is for you. Join us to learn how to: Maintain clean and accurate financial records using QuickBooks Understand the true costs of your wine production to make informed pricing decisions Leverage financial insights for strategic growth and long-term success This webinar provides practical tips, tools, and guidance to help you build a solid financial foundation for your winery. Register here:https://www.qbwinerysolutions.com/financiallyhealthywinery Date and Time: Tuesday, October 29, 11:30 am PST | Instructor: Jeanette Tan | Duration: 45 minutes | Format: Live Webinar with Q&A | Cost: FREE | Replay Available 

Silicon Valley Bank (SVB), a division of First Citizens Bank, today released its 2024 State of the US Wine Industry Report. Widely regarded as the leading source for market trends in the premium wine sector, the annual report provides an assessment of the industry, analysis of current market conditions and forecasts for the year ahead. The report is based on proprietary research and survey data collected from more than 500 wineries across the US. "Now more than ever, changing market dynamics favor wineries that adapt to a changing demand environment," said Rob McMillan, Silicon Valley Bank Wine Division founder and author of the report. "Solutions to changing demand should include collaboration across the industry, but absent that, finding increased efficiencies in marketing and sales will become critical for success. Future demand improvement will rely on the industry's ability to attract new and younger consumers, take market share from oth

Wine packaging isn’t just about protecting your wine; it’s a reflection of your passion for the craft. Watch the replay of this exciting webinar as we uncover the secrets of wine glass bottle trends and the essential know-how for making your wine truly shine, including: The evolution of wine bottle trends, sustainability and wine packaging, supply chain & operations – sustainability and quality combined, and technical requirements for selecting wine bottles.

US Wine Industry Enters Negative Growth Phase; Adoption by New and Younger Consumers Is Lagging  NAPA, Calif. – January 18, 2023 –Silicon Valley Bank, the bank of the world’s most innovative companies and the US premium wine industry, today released its 2023 State of the US Wine Industry Report. The 22nd edition of the annual report provides an assessment of the industry amid current market conditions and shares a unique forecast for the year ahead based on proprietary research and economic and behavioral trends among consumers. While the premium side of the wine industry experienced another strong year amidst an increasingly challenging marketplace – with revenue on average up 9.7 percent through September 2022 – the US wine industry as a whole experienced negative sales volume growth due to a decrease in sales of lower-priced wine. Silicon Valley Bank will host a live webinar with Silicon Valley Bank Wine Division founder and author of the

Wine Industry Network (WIN) broadcast the third session of the 2022 Growing Forward series on Wednesday, November 16. The webinar featured winegrowers and vineyard experts sharing their experience as early implementers of new vineyard technology and techniques.  Moderated by Lance Donny, CEO of AgCode, speakers included Courtney Preston Shifflett, Viticulturist North Coast of The Duckhorn Portfolio, Greg Gonzalez, Director of Central Coast Farming of Foley Family Vineyards and Rob Whyte, COO of Renteria Vineyards. The panel was able to share their experiences as early implementers of new vineyard technology and techniques including pitfalls to avoid, what surprised them, the results they achieved, and their recommendations for others considering adoption. The webinar was free to attend and included a live chat with the speakers. Both the webinar and live chat is available for on-demand replay. The webinar was made possible with the support session sponsors, AgCode and Opti-Harvest

Safety is essential in all industries but is crucial when using hazardous gases. In this 30-minute pre-recorded webinar, you will learn detailed information on what equipment is required to store, control, detect and use hazardous gases safely. Watch the webinar here.

You’ve heard it all before: 2020 is different. But the good news is that the wine industry has been skilled at adapting to changes, and that includes more robust ecommerce and digital experiences for customers. This time of year can be really big for your winery, with increased sales and more connections with the people that love your wine. Outshinery founder Laurie Milotte was recently asked to be a guest on VinSUITE’s webinar series, and she talked about seasonal marketing for wineries. Enjoy the replay and check out these tips you can use right now. Here are our predictions for this holiday shopping season: If people can’t gather for parties, more focus will be on gifts. Corporate clients as well as your members and new potential customers will see wine as a festive way to share the season, without actually sharing a space. Shopping will be more personalized. People will buy from brands that offer experiences that feel warm and customized even th