There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the real-world experiences of seasoned DTC professionals already executing consistently successful SMS promotions. You’ll leave with a list of ideas, a repeatable process for crafting the messages themselves, tips on handling response volume, and a guide for how to measure and iteratively improve performance. Make sure you’re ready to employ this powerful tool to reach your 2024 revenue goals. If you're attending the DTC Wine Symposium, make sure to come join us on Wednesday, January 17th at 11 am in the Park Room!

With 2023 in the rearview mirror, it seemed like a perfect time to fire up Excel and do some number crunching! We started by looking at just one RedChirp feature first: webchat. What is a RedChirp webchat anyway? When it comes to letting customers ask questions and connect with your business —from your website — most people think of traditional in-the-browser webchat. But that model just isn’t a good fit for DTC teams; you’re too busy! Because you don’t have the staff to sit there and man it all the time, those leads go cold and become completely useless. After all, consumers stay on your website for less time than ever, and once they leave, you can’t reach them in the browser anymore. RedChirp webchat is different. It starts on your website, but then transitions the conversation to text message when you’re able to reply. That makes it a whole lot easier for your team to administer. You can text customers even (long) after they’ve left yo

Introducing AI-generated contact responses in RedChirp! Now when you reply to a webchat request, RedChirp will automatically display 5 AI-generated idealized responses. Compose your own unique response with the benefit of these helpful examples in front of you, select any AI-generated response to send as it is, or select an AI-generated response as a starting point that you edit before sending. It’s never been easier to introduce your team to working with practical and helpful AI, and to improve the performance of your webchat requests without any extra training or effort. When replying to a customer, it’s much easier to be influenced by examples than it is to remember rules. Working on a recent experiment where we AI to analyze over 64,000 text conversations taught us just how difficult it can be for your team to write a natural-sounding reply that implements the best practice suggestions our research identified. It’s hard to hold the rules in your head and rememb

At RedChirp, our mission is to make communication better for businesses and their customers. RedChirp makes it easy for highly regulated businesses to text with their customers in all kinds of ways including one-on one, in bulk, through automations, drips and more. But our mission doesn’t end once a text message is sent; RedChirp is dedicated to helping our customers create the most delightful and effective conversations possible! Not all texts get the same results and we want to help our customers learn how to text in the ways that will earn them the most sales, create goodwill, and build strong and genuine relationships. The opportunity At RedChirp, we have long held suspicions and shared best practices about simple changes businesses can make in their texting to delight their customers more consistently. But these suspicions were nothing more than that – ideas we had based on anecdotal evidence. We did not have a way to know that we were right. Advances in Artificial In