Why It’s Time to Take Control of Chain Retail Pricing In the wine & spirits business, the difference between a best-seller and a case that never sees the shelf often comes down to something so mundane, it’s almost embarrassing to say out loud: Pricing. Not the actual price point — the accuracy of it. There are already plenty of reasons your product might not make it to the shelf — a buyer reorg, a freight delay, the seasonal shuffle, or simply the chaos of modern retail. So when you’ve beaten the odds and secured a coveted placement with one of the nation’s top chain retailers, the last thing that should kill the momentum is a clerical error. And yet, that’s exactly what happens when the price on the invoice doesn’t match the price in the retailer’s system. One mismatch, and the product gets refused at the dock — benched before it ever had a shot. No match = no receiving. No receiving = no shelf placement. No pl

How CCL works with recyclers and sorters to improve our products and make their life easier! Recyclers and Sorters are an integral part of the CCL sustainability network. We make sure to collaborate with and visit recycling faclities to make sure that our products work in the recycling streams. Field trips and exchanges are high up on our agenda – to one way glass recyclers, polyolefin recyclers and PET recyclers alike. Here is where we get our insights and get our R&D teams involved to make things better! Recycling glass should be straightforward — it’s infinitely recyclable, after all. But the reality is more complex. One of the challenges in glass recycling is label contamination. Traditional adhesives often bond too tightly to glass shards or leave behind residue that contaminates the cullet stream, causing high rejection rates and unnecessary waste. Labels sticking to glass cullets can cause the glass to be ejected That’s why we’ve developed EcoSh

Are Your Wine Club Members Ghosting You? Here's Why Your wine club members are breaking up with you, but they're not telling you why. They're just... disappearing. The numbers are stark: Silicon Valley Bank's latest research (which we are going to reference a lot in this blog) shows wine clubs are experiencing member attrition rates between 28-36% annually, with luxury segment clubs performing only marginally better at 23-29% (SVB Direct-to-Consumer Wine Report, 2025). That's not a leak, it's a flood. And while many wineries frantically chase new sign-ups to replace the departed, few address why members leave in the first place. Wine club fatigue isn't a mysterious phenomenon. It's a predictable human response to predictable winery behavior. The Warning Signs You're Already Losing Them Before members cancel, they disengage. They're sending signals you might be missing: Email open rates drop below your average Shipment modifications increase (dow

Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated systems isn't just inefficient—it's unsustainable. The reality? Many wine club managers are still losing sleep (literally) over club processing. They're spending hours—sometimes days—navigating clunky systems that should have made their jobs easier. Instead of focusing on member engagement, personalization, and loyalty building, they’re stuck in a loop of manual tasks, system errors, and reactive troubleshooting. It doesn’t have to be this way. Let’s talk about why modern tech should support your wine club manager’s time—not steal it—and how Corksy is leading that change. The Burden of Traditional Club Processing We&rsquo

Choosing between cork and screw cap closures can significantly impact your wine’s marketability. The best choice aligns with the type of wine, your brand identity and message and your primary packaging. When the closure reinforces those elements, it will enhance the consumer’s experience and help boost your sales. For example, if sustainability is a core value, promoting the eco-friendly aspects of natural cork can resonate well with your audience. Conversely, highlighting the practical benefits of screw caps can reinforce a brand message of innovation and modernity. “With all the industry improvements in both corks and screw caps over the past decade, the choice between them is very telling of what the winemaker desires to tell the consumer,” explains Bill Lutz, the president and owner of Waterloo Container. “When they have a fresh-tasting white and want the consumer to know this wine can be consumed young and will taste exactly as they intended, they may

The Unified Wine & Grape Symposium is the largest wine industry tradeshow in North America that hosts more than 800 exhibitors. The exposition encompasses a wide range of products related to the wine and grape industry and includes international representation in both sessions and exhibits. We are very happy to exhibit again this year where we will be featuring our Bucher Vaslin Virtual Reality Experience, Delta Oscyllis Destemmer, Cazaux Aerosmooth, Cazaux LOB Pump, Costral Bottling Line, Flavy XTREME Filter, and Lamothe-Abiet Winemaking Products. When: January 24-25, 2024 Where: SAFE Credit Union Convention Center, Sacramento, CA REGISTER HERE  Bucher Vaslin Virtual Reality Visit our booth for an immersive experience with our Bucher Vaslin equipment via a cutting-edge virtual reality simulation! Immerse yourself in the world of a Bucher Vaslin winery, where you can gain firsthand insights into the workings of a Bucher Vaslin Press and Bucher Flavy Filter. Don't miss the

As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry trends, we’ve compiled a set of strategies to guide your winery through the year ahead, boosting your wine sales in 2024. Read on for insights into 2023’s achievements, additional trends to watch in 2024, and discover actionable steps to ensure success in the upcoming year. 1. Connecting with Customers: Beyond the Tasting Room In a digital age, connecting with consumers requires a personal touch—a lesson learned from 2023’s high-performing wine brands. Social media platforms are not just promotional tools; they’re windows into the soul of your winery. Authentic storytelling becomes crucial, providing a genuine glimpse behind the scenes. Embracing personalized virtual tastings and interactive events builds not just brand awareness but a community, aligning seamle

*Insert cheesy quote about how fast time flies…*  In all seriousness, 2023 has been a blur and full of exciting challenges and opportunities in the world of marketing for the wine and beverage industry.  Here is a look back at all the expert tips we’ve shared throughout the year to help wineries and wine brands elevate their marketing and branding that remain relevant as we enter the New Year:  Branding & PR Press Kit vs Media Kit - Make sure you have the right information for the intended audience. What is a brand refresh? - The short answer is that it’s a makeover for your company.  Experiential Marketing & Emerging Trends Elevating Wineries with Virtual Reality (VR) - The Ultimate Guide - Transport your customers into the enchanting world of winemaking and cider production through immersive virtual reality experiences.   Experiences that Your Winery Audience are sure to LOVE! - Two ways to create engaging, memorable experiences

The changing landscape of sales Nearly every advancement in professional selling is due to the use of technology. When you fold in the rapid evolution of consumer behavior - such as independent online research and social media - you have a perfect storm that will leave most salespeople bobbing precariously in the wake of forward progress.  This article is intended as a wake-up call to all sales professionals in our industry. Salespeople who are comfortable with and proficient in using digital tools will reap significant advantages compared to “traditional” salespeople. The reward for the tech-savvy includes higher productivity and better customer insights. Adaptability is an attribute that will become increasingly prized as time goes on. Traditional versus modern sales methods Historically, most salespeople rely on ‘traditional’ means of selling. We are all familiar with these common methods, such as: Face-to-face appointments with samples in tow Phon

On the lookout for creative inspiration to elevate your winery or cidery’s next marketing campaign? From collaborating with like-minded industry leaders to generating interactive content, read on to learn how: TIP #1: Collaborative Limited Editions Team up with other wineries or cideries to create collaborative limited-edition products. This can involve joint production, blending, or aging processes, resulting in unique and exclusive offerings that are only available for a limited time. Collaborations not only attract attention, but also foster a sense of community among wine and cider enthusiasts. Blasted Church limited edition wines in celebration of 20th anniversary TIP #2: Interactive Social Media Campaigns Go beyond standard social media posts by creating interactive campaigns that encourage user participation. Launch contests or challenges that prompt your audience to share their wine or cider stories, recipes, or pairing suggestions. Incorporate user-generated content