As if virtual meetings and remote offices weren’t change enough, businesses are adapting to virtual events, as well. What does marketing a virtual event look like? Does the fact that your event is virtual change how you promote it? Should all of your marketing be digital to match? No. When it comes to marketing and promotion, many (if not most) of the physical elements, including direct mail, signage, and promotional items, remain the same.  Here’s why:  1. You are still promoting an event. Whether the event is in person or virtual, raising awareness, presenting the event’s value, and ultimately collecting sign-ups requires a multichannel approach. You still need a combination of direct mail, email, and social media to raise awareness and get people to register.  If you held the event last year, you can generate excitement by adding highlight videos to your event page or by letting people access highlights directly from their brochures or direct mai