Bench Trial Video Protocol Depending on your bottling schedule, it may be time to start thinking about blending and bench trials. To make things easier, we’ve updated our Bench Trial Protocol and created a new step-by-step video tutorial.  READ PROTOCOL WATCH VIDEO PROTOCOL

In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two favorite places in the world, ‘the time of spinning logos’, how she discovered Beringer White Zinfandel (NOT Sutter Home), marketing diaper accounts, roller blades and potatoes all at the same time – PLUS – Susan tells the future for wineries and marketing!

What Does Centralized Pricing and Promotions Management Actually Look Like? See Now! If a global pandemic and material scarcity in the supply chain weren’t already a factor, the recently released State of the Wine Industry Report 2022 (SVB) clearly shows that changing industry trends are putting more pressure on wineries to adapt to new market conditions than ever before. Premium wines sales are growing at an exceptional rate (21%), while wineries face the challenge of volume wholesale depletions decreasing in a post-lockdown market favoring spirits.   It’s no wonder that the demand for centralized and governed trade spending, promotions, and pricing management within the three-tier wine industry is growing fast. Gaining complete control and visibility over the full-cycle of three-tier distribution is paramount to reining in the right incentives and market attributes for your product to stay competitive, meet your consumers where they are, and control your brand. But w