The Political Tug-of-War The title of this post reflects the actions the Surgeon General is promoting. It's part of a long-term, well-thought-out, and well-funded campaign against consuming alcohol - any amount of alcohol. The campaign runs circles around anyone wanting to point out the other positive health science behind moderate consumption. But this report shouldn't be a surprise to anyone.  In a  September 2019 blog post titled "Get Ready For Cancer Warnings on Wine Labels," I discussed the developing impact of the Cumulative Negative Health Message spread by neo-prohibitionists. Even then, there was a growing push to add enhanced cancer warning labels. By now, you've undoubtedly heard the latest iteration of this skirmish, but if not, let me get you up to speed. On January 3rd, when many were resetting their circadian clocks back to work time after an extended holiday break, the outgoing Surgeon General released an advisory about alcohol consumpti

LISTEN IN Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week’s Marketing Tip tells the Sustainable Story of how Oso Libre

Wine and spirits distributors do not always get full credit for their myriad of services offered.  With portfolios bursting at the seams, their role in the 3-tier system is difficult. We at Andavi Solutions would like to recognize some of the critical functions distributors perform on behalf of their supplier partners.  1) Training and Education Distributor sales teams include some of the most highly trained professionals in the industry. The training opportunities distributors provide are not solely for internal stakeholders. They also play a critical role in the education and training of their supplier partners.  It is sad but true to say that many brand owners do not properly train their people, and by default, distributors end up picking up the slack. Another vital area of training distributors provide is forecasting and inventory management (more on this below).  Distributors do a lot of staff training (far more than most suppliers), and they don&rs